Biteable

Using video on social media is an excellent way to make announcements, run promotions and remind your customers about your great products or services.

Whether you’re a small business owner, digital marker, content producer or someone who just wants to use video on social media there are always a million and one things to do. Keeping your social media audience up-to-date is hard enough with text and photos. However, the majority of marketing professionals worldwide name video as the type of content with the best ROI (source). Can you spare more time to produce video? Now you’ve discovered Biteable you can!

In this article I want to show you how to share your Biteable videos effectively via social media. We are going to focus on Facebook and Twitter today but will cover other social networks in future articles.

For this example I’m going to make a variation of the Store Promo template. You can find this template and many more wonderful video templates in our free video templates page.

1. Use a great title

Grabbing people’s attention with the title is very important to get them to press play. Some ideas to help make great titles:

  • Provoke curiosity.
  • Offer a benefit.
  • Be descriptive.
  • Use powerful adjectives.

2. Keep it short

Social media feeds are getting very noisy and busy. So it’s a good idea to keep the video short and snappy. Less than a minute is a definate. Less than 30 seconds is ideal. Each Biteable video scene is around 5 seconds so keep that in mind as you make your video. Note: On Twitter the maximum length of video is 30 seconds for standard accounts.

3. Include a call to action

Tell the viewer what you want their next action to be. Like, “call us now” or “visit today”. Use a website link if that is important but it won’t be clickable in the video.
On Facebook it will allow you to create a button which can incorporate other Facebook functionality or a direct link to website.

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4. Don’t make it a sales pitch

It’s important to create something that people want to watch. Social media users do not have to watch your video. They’re not using social media to watch commercials. They can keep scrolling and enjoy the next bit of content.

Focus on adding value with the video. Some examples:

  • Answer common questions that you get about your business.
  • Provide a case study or a testimonial.
  • Tell a story that relates to how your customers will use your products or services.

5. Add a custom thumbnail

A custom thumbnail is the image that displays when the video has not auto-played and the viewer needs to press the play button. Typically, it also displays when the video has stopped.

Not all social networks will allow you to do this but if you can add a custom thumbnail you should. Pick the frame of your video that you think will encourage your users to click play.

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On YouTube you can select a custom thumbnail from three options which they randomly select.

On Facebook this feature is really powerful. For the 25 second video I’m using as an example it provided 10 different custom thumbnails to choose from and also the option to upload my own.

6. Make multiple versions of your video

Biteable allows you to duplicate your videos with ease. This is great because it means you can make multiple versions of the original video.

Effectively you should make a template for the videos that you use on social media so you can push them out quickly for multiple campaigns.

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7. Beware the Twitter trim

When you upload your Biteable video to Twitter it needs to be less than 30 seconds. But even if it is, Twitter tries to trim the start and end of some videos. Our example, which is a 25 second video, defaulted to being trimmed to 20 seconds.

But never fear, simply adjust the slider at the bottom of the upload window before you click Done.

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8. Native videos are the new black

Biteable will allow you to export your videos direct to your YouTube account. This is great if you want to link to the video from different social networks. And, of course, it’s great for using the video on YouTube.

However, if you put in a little more effort you can download the video and upload it to Facebook, Twitter or both separately. This is what you call a Facebook native video or Twitter native video.

Tt has been proven that Facebook favors native video uploads as opposed to links to YouTube. There are advantages to use Twitter native videos as well according to this article from Buffer.

So to get the largest amount of views and engagement with your videos you should upload them directly to the networks that you plan to use them on.

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