Biteable

After choosing your scenes for your Biteable video it’s time to decide on your color scheme.

The magic number three

Each video has three colors which is the perfect amount as any more would be too busy and any less would be boring. From a design perspective no matter the field an odd amount of colors looks most pleasing to the eye.

Color theory

A basic understanding of color theory can benefit your video. The color wheel can be useful in choosing complementary colors. In color theory, complementary colors are opposite on the color wheel.  So yellow and purple are complementary and so are green and red. The shade of the color should also be considered.

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Inspiration

There are lots of places to get inspiration for your video. We like to go to dedicated color choosing sites like Color lovers, Kuler and Color hunt to get inspired. Check out the colors our customers have used. 

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                        Adobe Kuler

Hex codes

Hex codes are six-digit, three-byte hexadecimal numbers used to represent colors.  We use hex codes as they are the default for the web. They sure make life easier as it allows you to identify a certain color without having to try and match it yourself.  

Color choice

Choose colors that are appropriate for your video. Pastel colors would be suitable for a video aimed at children whereas red and green would suit a Christmas themed video.

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Things to avoid:

  • Bright colored text as it’s hard to read.
  • Colors that clash or ugly color combinations that aren’t harmonious.
  • Colors that are similar without any contrast.
  • All dark/light colors which are hard to see.
  • Avoid 100% colors. Particularly red as it’s too saturated and black as the vignette will be illegible.

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Now it’s time to choose your colors but don’t worry you can go back and edit them as much as you like until you find the color scheme that works best for your video.

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