The blogosphere is a crowded place, with over two million posts written in any given day. That’s a ton of content competing for your readers’ attention! In order to stand out, you’ve got to come up with unique and compelling blog post ideas. Easier said than done, right?
Not to worry, we’re here to help! We’ve compiled this list of 60 great article ideas to power up your content. Whether you’re looking to take your blog to the next level or you’re just starting out, these proven content ideas will give any blog a boost.
Unsurprisingly, we’re kicking off by suggesting using video — impactful, easy, quick, and cheap (with Biteable!)
People love video, and consume it more thoroughly than any other type of online content. In fact, 55% of respondents in one study said they pay close attention to video. Written blog content, on the other hand? Only 29% said they consume it thoroughly, while 43% admitted to just skimming.
This isn’t to say video should always take the place of written content, but it can certainly complement the written blogs you do create. For example, an infographic video is a great way to provide a visual take on a study or interesting statistics. How-to videos are one of the most popular types of online video, and a great way to walk your audience through a step-by-step process. An explainer video can tell viewers all about your business in under two minutes flat.
2. List Posts
It’s no coincidence that this article is a list! List articles (or listicles) are a mainstay in the blogosphere, for one good reason: people love them (it’s science!) The popularity of lists is at least in part due to “the top-ten” effect, which researchers say is based on the brain’s tendency to categorize things and “exaggerate the differences between them.”
3. How-to Blog Posts
The how-to is a staple of blogging (and video content too!). It’s helpful to readers and great for SEO. If you can clearly explain a process that your readers (and Google searchers) might be struggling with, you’ll be on your way to blogging success.
4. Guide Posts
Beginner’s guides, ultimate guides, complete guides, essential guides — you get the idea. Guide posts go by many names, but they all offer valuable, in-depth resources for readers, meeting them at whatever skill level they’re at.
Write a high-level overview for newbies, or really show off your expertise with an in-depth “Complete Guide” to your topic.
Unleash your inner journalist by sitting down with someone for an interview (or conducting one via instant message or email!)
If you know someone famous or influential, by all means ask them for a Q&A, but don’t be afraid to interview an ordinary person, whether that’s a customer, an employee, a friend or neighbor.
6. Current Events
Have some thoughts on a recent event in the news? Take to your blog to speak your mind or share your feelings.
Be aware that this can sometimes be controversial, however, a little controversy isn’t always a bad thing! A lively (civil) debate can drive traffic and engagement on your blog.
7. Myth-Busting Posts
Is there a common misconception in your industry that drives you crazy? Your blog is a great place to set the record straight.
What are the most common questions people ask about your business, blog, or organization? Write a blog post, or a series of posts answering them! You can also link off to your knowledge base or resource center, if you have one.
9. Reaction Posts
As a blogger, you probably also read a lot of other people’s blogs (and if not, you should!) Write a reaction post to an article, video, social media post, or other piece of content that struck a chord with you, and share your take.
10. Prediction Posts
What will your industry look like in 1, 5, 10, or 20 years? Write a post sharing your predictions about the ways in which your area of expertise will change in the coming years.
11. Cause Posts
Use your blog for good! Do you have a favorite nonprofit organization or cause that you support? Write a post explaining why you’re passionate about it, share links, and encourage your readers to donate or get involved!
12. Contest or Giveaway
A contest or giveaway post is a fantastic way to drive engagement and traffic to your blog. Lots of bloggers partner with brands to host giveaways of products, but you could also give away your own product, or a related big-ticket item. Readers can enter by sharing your post on social media, leaving a comment, or engaging in some other way. Check out these tips for running a successful blog contest.
13. Curated Blog Post
Curated or roundup posts compile links to other, related content into one post. They’re an easy way to generate new content using existing content while still offering something valuable to readers. You can curate your own content, or other people’s.
For example, you could do a roundup of your favorite posts on a given topic, or compile the best articles you read this week/month. Just make sure that you only curate truly valuable content, and provide your own insight on why each article is relevant or useful.
14. Company Update
Your blog is the perfect place to share the latest news from your company. Use your blog to toot your own horn a little (and thank your loyal customers and employees!) Recent growth, an award, new employees, an IPO, or a new product launch are all worthy of a blog post.
15. Product Updates
Similarly, if you’ve recently made improvements or updates to your product or app, take to your blog to share the news. Include screenshots and any helpful how-to tips for making the most of the latest features.
You can also use your blog to provide sneak peeks at new updates that may be coming down the pipeline in the future.
16. Case Study
If you’ve recently published a case study on your website, write a blog post about it to bring it to your audience’s attention. HubSpot recommends that companies “write about the case study in a way that identifies with your audience’s needs.” Focus on the customer’s challenges, and how they relate to your audience, not on your company, product, or service.
Likewise, if you have some new research, survey results, or a white paper, write a blog post highlighting the data points or findings that are relevant to your audience.
18. Industry Trends
You probably already keep up with the latest news in your industry. Dedicate a post, or even an ongoing series to surfacing the latest industry trends and sharing your insights with your audience.
19. Expert Roundup
Expert posts are another blog type where you can let other people do most of the writing work for you, but you should do some legwork of your own. For this type of post, develop a list of experts, then do outreach, asking a question that’s relevant to their area of expertise, and to your audience. Then compile their answers into one useful resource for your readers.
The benefit of these posts is if you’ve selected experts with large social followings (and you should!) you’ll often benefit from increased traffic when they share your post with their audiences. Check out these additional tips from Search Engine Journal on writing expert roundup posts.
20. Guest Posts
Ask another blogger to write a guest post for your blog — or vice versa! Guest blog posts are a great way to mix up the content on your blog and drive more links back to your site. When you write guest posts on other people’s sites, you also help to build your own credibility as a thought leader.
21. Share a Success
Talk about a time you had a big success. What did you learn from it? What tips can you share with your readers who might be working towards the same thing?
22. Share a Failure
We’ve all make mistakes! Talk about a time you failed and the lessons you learned as a result. This kind of content is both useful to readers and humanizing.
23. Take a Poll
Ask your readers to share their thoughts with you. Ask a question, or conduct a more in-depth survey. You could ask about the kinds of topics they like to read about, which will help you come up with future content, or get their input on a topic in your industry. Then share the results in another blog post (yay, more content!)
24. Get Social
Do you take part in Twitter chats? Had an interesting conversation on Facebook? Share a Storify or links/screenshots with your blog readers. Cross-promoting your social media profiles on your blog (and vice versa) can also help to increase your followers.
25. Common Mistakes
What mistakes do you see people making in your industry or when using a product? Set the record straight on your blog.
26. Pros and Cons
Compare and contrast two similar products or services. This could be your own product and a competitor, or just two you use or have considered. Your own findings could help someone who’s struggling with the same decision!
27. Best Of
What posts have been your most popular? Resurface your best-performing content for readers who may have missed it. If you’ve been blogging for a while, this is a great way to drive new traffic to older posts.
28. Product Review
This is another incredibly popular category of content. 77% of people read reviews online before making a purchase. While lots of companies incentivize blogger reviews, you can (and should!) also share your un-sponsored opinion on products you love, or products that missed the mark.
29. Industry Terms
Are there some terms in your industry or niche that need defining? Write a helpful definitions post for readers to refer to.
30. “Should Ask” Questions
What questions should people ask you? Like a Frequently Asked Questions post, this article idea looks at the questions you wish people would ask you.
31. Productivity Tips
How do you get it all done in a day? Whether you’re a bullet journal devotee, or a mindfulness proponent, share the productivity tips you’ve learned, the tools or apps you use, and any other advice that might help your readers.
From the popularity of this type of content on Buzzfeed, Reddit, Pinterest, and, of course, Lifehack, it seems everyone on the internet is looking to hack their lives. Write a post sharing your clever organization tricks, or the words of wisdom you live by.
33. Creativity Tips
Everyone who’s in a creative field or does creative work struggles with feeling stuck and uninspired. How do you get past it? Share what works for you — it may just work for your readers, too!
34. Morning Routine/Day in the Life
Are you at the gym by 5 every morning or do you like to sip coffee and read the news? Share the morning routine that works for you — essential products, go-to workout, favorite breakfast. If you’re up for it, go a step further and share your whole day!
35. Reading List
What books are you reading lately? What books do you think are “must-reads” for anyone in your field? Share your book picks (with links to Amazon or GoodReads) in a blog post.
This is also a great seasonal post idea or series. Write about the books you plan to read at the start of the year, share your summer reading list, or highlight the best books you read at the end of the year.
36. Best Podcasts
What are you listening to? Curate a list of the most relevant podcasts to your audience and industry. Ask your readers to share their podcast recommendations with you too!
37. Essential Apps
Is there an app you can’t go a day without? Share the essential apps that help you get your job done, and that your readers might find helpful too.
38. Music Playlist
What songs are on repeat around your home or office? Curate a Spotify playlist and share your favorite tunes with your readers.
39. Travel Posts
Traveled somewhere cool recently? Travel posts are a great way to share your journey. If you can, make it more than showing off your vacation photos by including your tips and recommendations to readers.
If you’re a seasoned business traveler, consider a post with your favorite travel hacks that your customers or prospects would find useful.
40. Restaurant Review
Whether you just landed a reservation at the hottest restaurant in town, or you have a tip on a hole-in-the-wall spot that’s still under the radar, it’s great blog fodder! Give your readers the inside scoop on which dishes are a must-order and which they can skip.
41. City Guides
Highlight the best spots in your hometown, or share your favorite spots in a destination you know well. Tailor your picks for a specific audience — whether that’s a business traveler, family with kids, pet-friendly, or a solo traveling digital nomad.
Google is most people’s first (and last) stop when they’re looking for a new recipe. If it makes sense for your blog, share your go-to BBQ chicken recipe, or your great aunt’s killer brownies. Your readers’ tastebuds will thank you!
The internet loves quotes! Compile your favorites — especially the ones that are super relevant to your niche — and share them on your blog. Be sure to cite the source if you can find it.
Bonus points if you have some design skills and can create some pretty images to share on social media — with a link back to your blog, of course.
Create a list post of stats relevant to your niche. Create an infographic, or infographic video to complement your post.
Write a post on your birthday, wedding anniversary, or on your company or blog’s anniversary. This is a great time to recap the year(s) and share lessons learned or highlights.
Write a profile on a significant person in your life or in history. Why do they matter to you? What little-known facts can you share with readers?
47. Customer/Reader Spotlight
Shine the spotlight on one of your loyal readers or customers. Link to their business or blog, and share a Q&A or a bio about them.
48. Event Recap Post
Capitalize on your readers’ FOMO with an event recap post. Pick an event that’s relevant to your industry or niche — whether that’s a great conference you attended, or an amazing music festival. Share your highlights, any tips for visitors attending next year, call out interesting people you met, and of course, share your best photos.
Create a useful checklist or worksheet and write a post about how readers can use it. You can give it away for free, or use a list-building tool like OptInMonster to incentivize readers to subscribe to your newsletter.
50. 10 Things You Wish You Knew
What do you wish you knew when you started X? From running a business, to blogging, to parenting, share the things you know now, that you wish you’d known then.
51. Goals Post
This is a popular format for posts around the New Year, but you can write one any time. Share your goals for the year, your business, your health, your 5-year plan or any other area you’d like.
For added accountability, do a follow-up, checking in on your goals, which you’ve accomplished, and where you’re struggling.
52. Inspirational / Personal Story
Blogs evolved from online diaries, and while many people have since moved away from super-personal, confessional content, there is definitely still a place for reflective blogging. Don’t be afraid to tug some heartstrings by sharing a compelling or inspirational personal story with your readers.
53. Funny Story
Or, go the opposite route with a funny story. While comedy is tough to write, there’s plenty of inspiration in the everyday. Write a post about a funny experience, or that hilarious thing your kid did.
54. Open Letter
Pen an open letter to someone or something. Try this format when you want to share your opinions, or get political or philosophical. Just beware that this can get controversial!
55. Rant Post
Like the open letter, but angrier. The rant post is where you can let it all out. The rant post may not be appropriate for all blogs, but it can definitely inspire commiseration and clicks from readers.
56. Must Follow List
Who do you follow on social media? What blogs do you read? Share your recommendations of the experts and thought leaders you follow with your readers, and ask them to share theirs! Send a note to the people you include in your “Must Follow” list and let them know — you may just get them to reshare with their followers and enjoy a boost in traffic.
57. Income Report
This is a popular post type for small business owners and professional bloggers. If transparency is your thing, try opening your books up and sharing how you’re doing financially in a given month, quarter or year.
58. Gift Ideas
Cool new products constantly being released + a year’s worth of holidays and gift-giving occasions = endless content ideas. If you enjoy shopping, then this is a great option. In advance of a holiday or occasion, like wedding season, just round up some favorite products relevant to your niche — tech, moms, kids, baby…
This is an especially useful content type if you’re looking to monetize your blog through affiliate marketing.
59. Holiday Post
While a holiday post can include gift ideas, it could also be a seasonal recipe, decor idea, craft, personal reflection, or just general well-wishes to your readers. With holidays nearly every month of the year, there’s lots of potential opportunities for this type of post.
60. Presentation / Webinar
If you’ve given a recent presentation or webinar, why not write a blog post about it? You can also write a recap with some of the best questions or key takeaways, and share the link for readers who may have missed it. Be sure to check out Biteable’s free presentation templates that can help make your presentation beautiful!
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