By now, it’s no secret that video is the superior marketing vehicle. Businesses that use video in their marketing have outpaced their videoless competitors in almost every marketing and growth metric. Here’s what video marketing does for your business:
- Video helps you grow faster. Businesses using video grow 49% faster than those that don’t.
Video gets better attention. People remember 95% of a message delivered with video and only 10% of the messages delivered in text.
- Video gets shared more. Video posts get shared 1200% more on social media than image and text posts. Not surprisingly, the most popular YouTube videos have been viewed several billions of times to date.
So, being able to create videos is one of the most valuable marketing skills for your business. Fortunately, all you need to create great marketing videos is the computer you’re reading this article on and the internet connection you used to find this article.
How to make animated videos on your computer
By now you’re probably thinking, “Yeah, right!” And, that’s a fair statement. Video usually comes with steep production requirements that make the barrier to entry a bit higher than other types of media.
However, there are ways to get around the challenges of traditional video production. Broadly speaking, there are two ways to make video creation easier and less resource intensive:
- Make different types of videos. Live action videos require a lot of equipment and logistics. But, it’s much easier to create animated videos. You don’t need video equipment or a shooting location, and you don’t have to get in front of the camera.
So, animated videos solve the problems of logistics and acting talent.
No matter what sort of business you run, all the different types of animated videos are on the table for you. 2D animated videos and 3D animated videos are the most common in the B2B space. But, even cartoon animation can convey a more serious tone. And, if you can use a more whimsical tone, animated videos definitely make it easy to hit those funny notes.
Either way, you can use animated videos to achieve just about any objective.
Types of animated videos
Right now, you might be trying to figure out what sort of video you need. Obviously, your videos need to match your brand and fit into the environment where they’ll live, and they need to align with your business needs. It’s a lot to think about. So, here are some examples of animated videos you can make to help you get out of the decision-making rut.
One more thing before we get to the videos: we’ll dive deeper into templates in a moment. But, there’s an example template for each type of video, so you can see how it might look. Or, you can use the templates to start now if you see a video and think, “that’s the one.”
If your business or work involves education, it’s best to use something that’s visually appealing but not distracting. You want to captivate people so you can deliver a message, not overpower your message with animation.
Check out this music school explainer video template to get an idea of what an attention getting and informative video would look like.
- Use different video production software. If you’re familiar with the Adobe suite or other professional editing software, you’re also familiar with high-priced software. You’re probably also familiar with software that has far more features than you know what to do with.
Simpler, browser-based video editors smooth out the video creation process a whole lot. Additionally, this software is usually far more affordable than traditional video editing and animation software.
So, creating animated videos is a great way to jump start your video marketing with very little investment up front. And, the best way to make animated videos is with an easy-to-use, browser-based video editor. Like Biteable.
All you need to start making animated videos this way is a few minutes to learn to make these videos on your computer. That’s what we’re going to cover here: how to make animated videos for YouTube, Facebook, Instagram, and anywhere else you want to market your business.
Let’s start at the beginning.
Define your audience
Tailoring your content to your audience is a pillar of marketing. So, the first step in creating an animated video is determining who you’re speaking to. This can be as simple as defining your ideal customer.
Or you may need to define several audiences if your customer base includes several distinct customer types. In either case, identifying your audience will make it much easier to figure out what you want to say.
Also, defining your audience can help you create a more viewable video. If you can determine where the majority of your audience will be viewing your videos—on iPhone or Android, on a desktop browser, or somewhere else—you can optimize your videos for that platform.
Defining your audience can make the technical side of video production easier as well.
Iron out your message
The next thing is to figure out what you want to say. Even though each video will have a specific purpose, you want to keep your core message consistent across all your videos.
Your core message is usually based around what separates your business from the competition. So, this stage of making an animated video is largely an exercise in identifying what makes your product or service unique.
This way you can take a consistent angle in all your videos, regardless of the tactical purpose of each video.
Choose the best type of animation for your business
One misconception about animated videos is that they’re only good for companies that have a fun, whimsical persona.
But animation is great for professional B2B businesses and companies that operate in a decidedly non-whimsical space. Here’s an animated video that’s ready for serious business.
Animated marketing videos
Animated videos are especially handy for achieving marketing objectives. They’re fun and great for conveying simple messages which is ideal, since you never want to complicate the message in a marketing video.
Feel free to binge this funky sloth ad video template to see how some simple video animation can make for a great animated marketing video.
Animated training videos
Training new team members or teaching new customers how to use your products and services is a legitimate and important business objective. Using an animated video for training saves you and your viewers from the pain of the training videos that nearly bored humanity into extinction in the ’80s.
Here’s a quick customer service training video template that demonstrates how quick and fun a training video can be.
Animated music videos
Not every objective needs a standard video with scenes and dialogue. Sometimes, all you need is some fun footage and a good song. This is especially appropriate for companies that really want to stand apart from the crowd.
Give this funky celebration template a watch to see how you can use animation, music and a little text to say everything you need to say.
Educational videos are a cornerstone of promotion campaigns for non-profit organization. They’re also effective for any business that needs to educate their consumer base to stimulate interest. Since the core purpose of the video is delivering information, the visuals need to be low-key so they don’t distract from your message.
This educational video template is a great example of how to create educational video presentations without turning your video into a PowerPoint presentation.
Animated video intro
Creating a standard intro helps brand all your video content and saves you a whole bunch of time in the long run. Take a few minutes to create a bit of footage that you can just cut into the opening of all your videos, rather than shooting a new intro for each video.
This is because people like familiar things. That’s why they keep watching “The Office” over and over. It’s more than likely that you’ll get more repeat viewers if your videos have a consistent opening.
Take a look at the YouTube intro video template to see how you might structure your intro and how long it should be.
The explainer video is a pillar of any product or service launch. They’re also useful for on-boarding new customers or introducing product updates. The key with explainer videos is keeping them as short as possible. It’s really easy to ramble when you’re explaining something.
Use this explainer video template to keep you on track.
It might be tough to imagine what a lyric video would be useful for. But if you’re making music, lyric videos are a great way to repurpose musical content for YouTube and other video platforms. That way, even if you don’t have an official music video, you can still leverage video to promote your music.
Even though the focus of the video is the lyrics, it’s still best if the video is visually appealing. Have a look at this motion graphics video template to see all the ways you could make your lyric videos more interesting.
One of the best ways to leverage your written content is to repurpose it as video. If you’ve got infographics on your blog, they’re the best candidates. They’re visual, simple, and require very little restructuring to turn them into videos.
Need inspiration for turning infographics into videos? This infographic video template will help you start turning your infographics into videos and slideshows.
Write your script
This is the part where you need to be very aware of where your video is going to live. For example, if you’re only posting your video on YouTube, you should write some YouTube specific content into your script.
On the other hand, if your video’s primary purpose is to be the face of your homepage, you’ll want to focus on the essentials of your product or service—what it is, what it does, and who it’s for.
Also, remember that you don’t necessarily need dialogue in your video. You can write your script to include only on-screen text. Text has its own benefits. For instance, a video that uses only text is perfectly consumable with the sound off, which is how many people watch videos.
In any case, you should spend the most time at this stage. Because a strong script will make the video creation process faster and easier, and help you produce a much more effective video.
Picking an online video maker
Once you’ve got your script worked out, you’ll want to choose your video creation software. An online video maker makes it easy to create your video on your computer–or even on your phone–right in your browser.
The interface and ease of use are very important. But, also consider the other resources your online video maker offers. Features like stock footage, templates, and audio files help you produce high-quality videos, without adding any complexity to the video creation process.
How to make animated videos for free
There are a lot of free online video makers out there. But, as you may have guessed, here at Biteable we believe that Biteable is the best online video maker.
However, we’re not just going to say that. Here’s what makes an amazing online video maker:
- Extensive video creation templates. The potential uses for video are nearly infinite. So, you want a video maker with a broad selection of video templates that covers any type of video you might want to make. That way, you’re never left without a source of guidance and inspiration when you set out to create a video.
- Free stock footage. One of the main reasons for using animated videos is so that you don’t have to shoot your own footage. So, it makes sense that the best online video maker would supply animated footage. That way you can create videos without an animation maker or shooting your own footage.
- Video enhancements. Text, logos, background music, and sound effects are all parts of a professional video. A great online video maker offers tools for adding all of these finishing touches to your videos.
Biteable offers all of these and more. You can start making animation videos for free in a few simple steps.
- Create a free account.
- Choose what kind of video you want to create, based on your marketing goals.
- Create your video. Creating your video with Biteable is free. If you sign up for a premium membership, you can download your videos without the watermark, in addition to uploading them to social media and other platforms.
The easiest way to make animated videos
As promised, we’re going to talk about templates before we finish up. Writing and creating a video from scratch is a daunting task, especially if you’re not familiar with filmmaking, video editing, or storytelling. You could spend hours on Google reading about how to create videos before you even start writing the script.
But you can save yourself these hours by working from a template. Rather than trying to create your video from the ground up, you can start with a framework created by experts. That way the shot sequence and film school stuff is taken care of for you. All you have to do is drag and drop your brand and message.
In fact, you can create an animated video in the time it takes to create an email account with this motion graphics template. If this template isn’t quite what you’re looking for, there are a whole bunch more animated video templates that can help you achieve any video marketing goal.
Biteable makes it easy to create any type of animated video you want. Just start with a template, fill in the blanks, and take your business to the next level with professional-grade videos for a fraction of the price of professional video editing software.
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