How to make effective training videos for your business

Video has always been the future of content. Whether you’re marketing to raise brand awareness or creating new channels to engage with your customers, video is a perfect fit.

In the past 5 years, training has grown to become an effective format to deliver training. There’s little to wonder as to how that occurred.

A single 5-minute training video can take as little as half an hour to build and replace a hefty training guide. That leads to a massive reduction in your training costs and time investment for all stages of the process.

Ready to start training smarter and spending less? This guide contains proven methods for building and delivering training videos that are sure to make your training process more efficient and powerful.

What makes effective training videos?

According to the research organization Brandon Hall Group, companies have increased the use of video as a training tool by 20% in 2020 alone. This is because companies, especially with teams forced to shift to remote-based operations, need more ways to communicate ideas.

To create effective training videos, start by including as many of the below elements as possible:

  • Connect outcomes to the training purpose. Delivering sales enablement training? Make sure you include how training can increase an account executive’s conversion rate.
  • Connect workplace scenarios with the learner’s role. If a learner can see how their training ties to their role, they can understand how to apply the knowledge.
  • Create a concise message. Effective video training doesn’t mean making the next Avatar; by creating and delivering short and focused information, your training will be easier to remember and act upon.
  • Enable interactivity such as assessments and practices Training that’s interactive builds knowledge retention because it enables the ability to immediately apply what’s been learned.

Why outcomes drive effective training videos

Everyone likes positive results from hard-done work. We’re a results-driven workforce, constantly pursuing the optimization of our businesses. When you include the expected outcome of the training in a video, you’ll incentivize your learners to do well.

Sometimes referred to as performance-based training, this method of training is perfect for increasing productivity. The goal is to connect the desired outcome of the training into the actual learning experience. This means helping the learner see how completing this training will help them progress further and succeed in their role.

How does this look in action? Let’s look at a marketing example.

Your marketers have a goal of creating 1000 MQL’s a month. Currently, they’re hitting around 550-600 MQL’s. To help them bridge the gap, you decide to deliver training videos around how to optimize marketing strategies.

Ideal training videos would include:

  • An explanation of a new tactic your marketers’ can use today.
  • The rate other marketers have grown their MQL’s by adopting this tactic.
  • Examples of how to implement the tactic in your marketers’ work.

Once ready, deliver the training videos to your marketers and measure their market qualified leads before and after watching them. If they increased, you know the training videos were effective. If they didn’t grow, then you can start revising the content.

Never look at poor results as a complete loss for training videos. These moments can help you understand what would work and use that knowledge to improve your video content.

Connecting training videos to the workplace

New employees often learn by mimicking senior staff. An easy way to accelerate this process is with video. Studies have found this to be the most effective way to establish an internal brand culture. This accelerates training moments like the onboarding process because new hires can start connecting training with their role in your organization.

How can you integrate the workplace into your training videos? By mixing branding with training video templates. Each works in tandem with the others to build a welcoming and genuine experience for your learners.

Branding creates a seamless learning experience by reinforcing your brand as the focus of your training. Branding is also a chance for learners to experience an internal reflection of your company.

Image and footage help bring coworkers and culture into training videos. Sometimes it can be difficult to meet the CEO or see how the office is laid out. By creating videos that capture a greeting or tour through the break room, you’re bringing company life into the training.

Training templates leverage proven examples of effective training videos for businesses. They also make the creation process for training videos a fraction of what traditional training requires.

Onboarding with training videos

You just hired a new member for your customer success team — congrats! But before the fun starts, they’ll need a bit of training to prepare for the role. Onboarding is the perfect way to accomplish this and by delivering training videos, you’re guaranteeing their success.

To create effective onboarding training videos, you’ll want to include:

  • Branding elements to customize the training
  • Footage or images of the team, workplace, and culture of your business
  • Structured videos that organize content from a training template

After you’ve finished making your onboarding videos, send them to your CS leadership and experienced staff members. Ask them what they think and if there’s anything you can add to impress a new employee. This also helps connect staff across experience and training, ensuring you’re building a stronger team with video.

Once you’ve got enough input and finished the final touches, send it to your new hire and they’ll be set for success!

💡 Pro Tip: If you want to save even more time, automate this process with an integration tool like Zapier. This enables you to create a trigger that delivers these onboarding training videos to anyone that joins the CS team. You can also automate how they receive it (think Drift, Hubspot, email, or an online training platform).

How to condense training videos with microlearning

Effective training videos encompass complex ideas and information and make them incredibly easy for employees to consume. Video also takes significantly less time to produce than other training formats. ATD published a report finding traditional training required as much as 800 hours to produce one hour of training.

However, if you leverage a powerful online training platform with video creation software, you can create effective training videos in minutes. This means a direct reduction to your overall training costs and time to create, deliver, and measure it.

To make effective training videos that are concise and engaging, you want to leverage microlearning. This form of training content takes a basic topic and creates hyper-focused training. And using microlearning for training videos makes the entire process fast and focused on learners.

How to deliver microlearning training videos

All you need to get started is three, easy steps:

  1. Recognizing exactly what you’re expecting out of the training experience. If you want your sales team to increase their conversion rate, then you want this training to help them do that.
  2. You want to consolidate what information you have to achieve this training outcome. For many teams, it’s a set of PDF manuals. By condensing this information into the most concise message, you’re able to deliver training without any bloat.
  3. Have a measurable outcome that’s set for these shorter training videos and a way to connect them with workplace goals. If we refer to step 1’s “increasing conversion rate,” then you’ll measure the pre and post-training conversion rates.

After you’ve got the training videos ready to go, send them out to your team and see they engage with them. If the view rates are high and the conversions have increased, you’re on your way to success! And just like with performance-based training, if the training results aren’t as expected, revise and try again!

💡 Pro tip: Learn how to integrate microlearning into your training videos with this free Coassemble eBook.

The importance of interactivity

Creating engaging and effective video training must include interactivity for learners. Part of this is because you want to leverage different parts of the brain, extending cognitive function. The other reason is to have a sustainable way to prove the ROI of your training videos.

Effective training videos that are coupled with a short quiz have been proven to increase confidence in employee’s performance. This is because they aren’t just receiving information, but are enabled to apply that information at the moment.

Here are some perfect ways to add interactivity to training videos:

  • Offer moments to apply training. Between videos, ask learners to quickly apply the knowledge they learned. If they’re a member of CS learning how to create customer cards, provide a moment to do so between videos.
  • Quiz. During, after completion, and periodically, quiz learners on what they learned in training videos. Typeform.com has found that tests can increase knowledge retention. Coupled with training videos, you can increase knowledge retention from a dismal 30% to nearly 100%!

  • Gamification Everyone loves a little fun and games; training shouldn’t be any different. If you want to capture your learners’ attention, gamify your training videos with activities. These can be scavenger hunts, guessing which department an employee is from, or training videos paired with team-building exercises. The options are endless, so long as you’re keeping your team engaged in the learning experience.

These are three great ways to add interactivity to your training videos. Whether you want to build engagement, increase knowledge retention, or diversify the training experience, interactivity is key.

We want to add that you also don’t have to be shy about asking your learners what they’d like to see. Sometimes the people watching your training videos have the best ideas on how to improve them. Sending out a regular survey to find out what your learning audience wants to see can be a great way to build even more engagement in your training.

What to remember

We hope you’re able to apply these four methods to make your training videos more effective. You don’t have to be an expert to improve knowledge retention, viewer engagement, and training outcomes. You just need a clear idea of where to start and some proven ideas to leverage for your use case.

Using a video creation tool and online training platform can save you valuable time and resources. And they make it easy to make expert quality training videos without experience.

About the author

Rocco Brudno is a writer and learning expert at Coassemble. When not evangelizing the merits of online training, Rocco is a self-proclaimed “street warlock” and “plant daddy”.

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