How HR can use storytelling to attract more candidates

In many ways, your HR department is the face of your company and its employer brand. HR is typically the first point of contact for job seekers. This puts human resources in a unique position to make a positive first impression.

Unfortunately, when it comes to positive first impressions, traditional text-based job descriptions don’t cut it anymore.

This is especially true for the upcoming generation of workers, who expect more from their employers. To engage this new generation, HR teams must adopt recruiting strategies that humanize their employer brand, creating a more personalized experience for both candidates and employees. In other words, HR needs storytelling.

Believe it or not, your company has both a personality and an identity. For candidates, how your brand interacts with the public and its employees is telling. It can be the deciding factor in whether or not a candidate applies for a position at your company.

But it can be a strain to convey personality and emotion in plain text (especially within the confines of a job posting).

Video, on the other hand, is a quick and easy way to tell stories that humanize your brand. The short, conversational dialogue and complete sensory experience make it a more natural experience, and much more suited for telling stories.

Here are three ways to use video storytelling to improve your recruiting process and attract more candidates.

1. Generate more appeal for open positions with relatable stories

A traditional job description is essentially a list of what the company needs from a candidate. These text-based job descriptions create a one-sided relationship that focuses only on the needs of the company.

It can be a discouraging experience for potential candidates.

Storytelling creates an emotional connection and fosters a relationship with candidates. Rather than just outlining duties, stories help candidates understand how good it will feel to work for your company.

Get more attention and applications from your job postings with a recruiting video that tells the story of your company, its employees, and their role in the larger market.

2. Show off your culture and well-rounded team

There’s more competition for top talent than ever. And consumers are becoming more selective about who they buy from every day. To stay competitive in today’s world of work, companies need well-rounded workforces with a broad range of skills.

A video story helps show the diversity of your team and all the ways (big and small) your organization builds relationships with team members rather than just putting them to work. This signals to candidates that they’ll be included and valued if they join your team.

3. Create an influential social media presence

The new generation of job seekers is incredibly tech-savvy and does extensive research on a company before applying. Potential applicants are also skilled at leveraging social media to get first-hand information about your company’s brand, culture, and overall employee experience.

Social media platforms live on attention. And research shows that video storytelling is the best way to get attention and build an influential presence on social media. An active, lively social media presence will help you connect with job seekers on their terms as they research your company.

To attract people who are most passionate about doing the work and solving big problems for your company, regularly post videos that celebrate your team and show what your company has accomplished.

Tell better stories with Biteable Teams

Collaborate, create, and share all your recruiting videos — from job postings to company culture videos and everything in between — with Biteable Teams. Access branded video templates and scenes, and create engaging (and trackable!) videos in an easy-to-use platform.

Try it out for yourself. Book a demo to unlock any of these recruiting video templates.

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