How easy is it to find your business?
What does a potential customer have to do to discover you?
As a marketer or business owner, it’s essential to make finding you as easy as ordering takeout.
With so many options, customers aren’t going to go out of their way to come to you, so you’ve got to make sure the path to your door is properly signposted. Listing your business on Google will help you do just that.
If your customers use Google to discover new businesses (and who doesn’t), then creating a Google My Business page will, quite literally, put you on the map.
Google My Business is the new version of Google Places for Business and your Google+ Page’s Dashboard. If you used either of these services, your account has been changed over. But what does that actually mean?
Google My Business is a Google business listing. You create a business page that describes who you are and what you do. You include key information about your business like your services, opening hours, location, and specials, and add photos and video for some visual appeal.
Once your listing is live, it will show up in Google and Google Maps search results for relevant search queries. Listing your business is an easy way to show customers why they should show up and try your business out over the competition.
But your job doesn’t stop once you’re listed. You need to keep your page fresh by posting regular updates, correcting out-of-date information, answering reviews, and generally managing your business’ reputation.
Getting listed is free and definitely worth the time, especially if you run a bricks-and-mortar business or are in the catering, service, or commerce sectors. All you need to do is sign up and verify your business — a process that helps Google verify your location and make sure you’re legit.
At the start of 2018, Google allowed business owners to add videos to their Google My Business page. Previously, only Google local guides could upload videos associated with a business, which meant you were at the mercy of reviewers with camera phones.
Videos show up in local listings and search results, and can really help a business stand out. Now you can gain an edge by uploading gorgeous videos that help you raise awareness, drive more sales, and show off a different side of your business.
What do your videos look like in real life? When customers find you in Google and click to see more photos, your uploaded videos will appear in the video section. Users will be able to scroll through and watch each one, so including a varied range could help you appeal to different kinds of consumer.
As you may have guessed, at Biteable we love video, and our mission is to help you make the best videos you can. That’s why next we’re going to show you how to add video to your Google My Business, and then take a look at the video types that’ll be the most effective.
Ready to make your Google business page even more awesome? Let’s do it.
1. Log into your Google My Business account and click on Photos in the left hand side menu.
2. In the top menu, click on Video and select Post videos.
3. Drag and drop the video you’d like to upload or upload one from your computer.
Make sure any video you want to upload falls within Google’s guidelines (see below), upload your video and you’re good to go. It really is that easy.
The content of your video is important. Google will take down any videos that include prohibited content such as nudity, hateful, violent, or dangerous content, copyrighted material, misleading information, or information that endangers minors. In addition to this, there are a number of rules regarding the presentation of videos.
1. Be relevant. Pictures or footage must be of the location in question. Stock footage will be seen as irrelevant and may get your video taken down.
2. Use clear images. Minimal effects filters are acceptable, but they should not obscure the images or footage, and avoid borders, blurs, collage images, and anything else that obscures the imagery or makes it unclear. People should be able to see exactly what your place looks like.
3. Only use images or footage. Don’t use drawings, designs, and other non–photos/footage in your videos.
4. Use minimal text (or none at all). Superimposed graphics such as text should not be more than 10% of the frame, and must be relevant.
What specs do you need for your Google My Business page video? Let’s take a look.
At the moment, Google supports videos up to 100MB in size and with resolutions of 720p or higher. This gives you plenty of room to make a good impression.
Google supports videos up to 30 seconds long (although we have heard of some that are slightly longer, but don’t tell anyone). This is perfect for creating bite-sized shorts and teasers — enough to whet the appetite without boring the viewer.
It takes up to 24 hours for your video to go live. In that time, it may be reviewed, so it’s essential to make sure it meets all the guidelines we mentioned above.
Now that you know exactly what you have to do to add video to Google My Business, another question comes to mind: what type of video should you make? Let’s take a look at some potential contenders.
Make a few different types of video and track their performance through Google Insights, then focus on the most successful kind.
If you’re ready to get started on making your own video, we’ve got hundreds of free templates to help you! Bear in mind, of course, that you should only use picture and footage upload scenes to get past Google’s censors.
To get you started, here are a couple of templates that use lots of picture or footage uploads. (HANDY HINT: You don’t need to put text in at all!)
Or, you could start from scratch, which is much more fun. Just remember that when you’re picking new scenes, the best scene sets for what you want are the Essentials scenes in the Animation section (lots of picture upload scenes with minimal text overlays), and the Image/Footage upload scenes in the Upload section.