You’re putting in long hours and sacrificing evenings with your family and Sunday brunch at that new place that just opened round the corner.
Why? Because you’re committed. You’ve got the will and drive to help, but you just need a way to share that story. A way to shine a light on all the work that’s being done by your amazing colleagues every day.
Online video can give you that opportunity. It can help you tell the story that’s been close to your heart with warmth and emotion. Video touches us in the way few other media can. It can harness powerful emotions and package them in a sharable format that encapsulates everything you’ve been trying to do.
An awareness video can be a powerful tool in a lot of different situations. It can be used to:
- Draw attention to key issues that matter to you and your organization
- Raise awareness about who you are and what you do
- Inspire people to act, by spreading the message or taking a specific action
- Educate people
- Share a story of change
- Share firsthand accounts
We’ve put together a selection of great awareness videos and pulled together some key learnings from each. They aren’t always easy to watch but each one serves an important purpose. Awareness videos come in all shapes and sizes. Here are some great awareness video examples:
A Story of Change
How Wolves Change Rivers
In this video, beautiful camera work, a moving score and a great voiceover come together to tell the story of the wolves and Yellowstone park. Most of us have a passing awareness of just how much of an impact a single species can have on an environment.
This video shows us just how deep that impact goes. It weaves a story of a transformative agent that creates a lasting impact. It raises awareness about the way the natural world works and shows us just how much change can happen over a short period of time.
This video doesn’t preach. It merely shares a story of change and leaves the rest up to us. This style of short video can be incredibly effective for sharing important stories without adding an emotionally charged element.
Red Nose Day
Red Nose Day started in the U.K. in 1988 and raises money to help children who live in poverty around the world. This short video tells us what it’s all about.
Instead of just explaining the concept, the video creators ask a few children a series of questions. This works on two levels. It tells us about the cause in a fun, interesting way, and it helps cement the fact that the kids answering these questions are the same age as the children in need of help.
When it comes to creating your awareness video, think about a way you can flip the story and share it from a different perspective. Think about the subliminal messages that are sent by your mode of presentation.
Who Are You and What Do You Do?
The Walden School introduces a question at the start of the video and then proceeds to help the audience define it. It’s a question most of us have asked at one point: how do you define success? Many of us have trouble answering.
Using simple overlays and powerful images, the creators draw attention to how they can solve a problem and introduce themselves to a new audience.
This is an effective way to put your business or organization front and centre. Ask a question, then show viewers how you can answer it.
At St. Jude a Family Never Receives a Bill
In just 30 seconds, this video from St Jude’s Research Hospital introduces who they are and what they do by sharing the story of a family that needed help. It puts a real, human face on a challenging issue.
Sometimes awareness videos can be hard to watch because they deal with tough, heartbreaking subjects, but stories like these highlight the reason we need organizations like St Jude’s.
This video shows us that stories don’t need to be long. They just have to be human.
What is SOS Bus Northern Ireland?
The volunteers that power Belfast’s SOS bus share what they do every night in this video. Sometimes it’s difficult to set down exactly what an organization does. Using their combined voices and experiences to share what goes on raises awareness about an incredibly important service.
My Niche Solution
Top Orthopedic Website Designs
In this short video, Medical Website Solutions introduce the idea of specialized websites for orthopedists. They show what makes them different from generalist web designers. This format is great for raising awareness about your services in a specific niche.
It’s a simple way to get your point across and it makes it easy for viewers to share the video.
Tell a story
Why First Descents
There are a lot of different ways to tell a story. In this video First Descents tell the stories of people who sponsor their program and make it possible. It flips the story on the people who dedicate their time and resources to supporting the program. This shows the spirit that powers everything and the real people behind the scenes.
Dear 16-year-old Me
What would you tell your 16 year old self? What will you share? What would you warn them about? This powerful video from the David Cornfield Melanoma Fund takes this format and uses real human stories to raise awareness about the importance of checking your skin for signs of melanoma.
It covers everything you need to know- from the onset rate, to ways to prevent it and steps to take. But, it does so by sharing the stories real people making it even more potent.
Creating great videos
I know a few of the awareness videos we’ve shared are quite moving. Usually when you create an awareness video it’s to draw attention to an issue. These issues aren’t always easy to talk about or even think about, but they’re a part of life, and millions of people around the world are working tirelessly to raise people’s awareness and help the ones affected by them.
All these videos have one thing in common. They tell a story and try to make a difference. Sharing these stories is important. If you need to make an awareness video, Bitable’s templates make it easy for anyone to make a video that can help inspire others and hopefully do some good in the world. You can find them here.
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