Research has shown that people are far more likely to click on a Twitter link that features video than anything else. If you’re trying to maintain a presence on Twitter, producing video content should be high on your list of things to do. Here are some basic guidelines to follow for uploading and posting a Twitter video!
If you’re uploading a Biteable video, it’ll already be the correct file format and will meet all of Twitter’s video specs. Twitter currently supports .MP4 and .MOV video formats on mobile apps.
Just as Twitter limits the length of your tweets, you also have a 30 second time limit for video. Though 30 seconds doesn’t seem like much time, we recommend keeping your video even shorter. Due to the nature of Twitter, you really only want a video designed to ‘tease’ content on your website or to very quickly mention your brand. Bite-sized clips that leave the user wanting more work best, as only 20% of users will watch a full 30-second Twitter video.
Twitter is a conversation, so creating videos in response to Tweets relating to your industry can be a great way of connecting with people who may not have heard of you. Twitter video gives you the chance to connect with an audience on a much more personal level, tell stories, and create a rich, entertaining experience.
Statistically, Twitter users love video: 82% of users watch videos on Twitter. A few short videos can make a big difference!
A quick note: 90% of Twitter video views are on mobile devices. Keep your message big and obvious for small screens. Make sure to show your branding, and put a ‘call to action’ at the end.
Teaser videos are the most viral form of Twitter video you can imagine. Whether you’re launching a new product, drumming up excitement for an event, or announcing the premiere of a new season of Game of Thrones, create a video that gives just a glimpse of the excitement to come. This video is a bit longer than 30 seconds, but ends with a big punch. Bring on the retweets!
This video is the last in a series of short videos that Budweiser tweeted out to generate excitement for its Made in America festival. A string of similar tweets built a narrative, announcing the artists for festival events in both Los Angeles and Philadelphia. When viewers clicked through the link in the tweet, the videos appeared chronologically on the landing page, each one announcing a new artist playing at the festival. These videos work well because they’re simple, short, and straight to the point. You want to keep watching to see who’ll be announced next.
Buffer’s video is both a product announcement and a how-to. In less than 30 seconds, Buffer, a social media scheduling tool, showcases their new calendar feature and shows viewers how to use it to manage all social media accounts. It’s not as shareable as our first two examples, but does allow the viewer to clearly and quickly understand a completely new tool. It makes it easy for a Twitter user to picture themselves using Buffer, which might be hard to explain otherwise.
Twitter users are more likely to engage with ‘native’ Twitter videos, that is, a video uploaded directly to Twitter rather than just a link to a video hosted by a third-party site such as YouTube or Vimeo.
To upload a video to Twitter, follow these steps:
1. Make sure you’re logged in to the correct Twitter account, and click the Tweet button. 2. Click Add photos or video.
3. Choose the video file you want to upload and click Open.
4. In the Edit window, you can trim the length of your selected video. Just slide the trim bar to the parts of the video you want to use and adjust the length by grabbing the darker blue sliders on either end of the trimmer. Note: we recommend keeping your video under 30 seconds.
5. Click Done when you’re finished with your edits. 6. Complete your message and click Tweet to share your Tweet and video.
And you’re done. In case you’re interested, we’ve got a raft of other guides to posting videos to social media on our Social Media Videos hub page.