How to make an awesome YouTube channel trailer

In this article we’ll explain everything you need to know about how to make the perfect YouTube trailer for your channel.

Should it be short or long? How is it different from a normal YouTube video? Why do you even need one? We’re here to answer these pressing questions, and then some.

If you’re in a rush and what to create your perfect YouTube channel trailer right now, do it with Biteable. We’ve got thousands of ready-to-go templates to take your YouTube trailer to the next level.

Why you need to make a YouTube channel trailer

Much like a trailer for your favorite new movie, your YouTube channel trailer is a teaser for the rest of the content on your channel. Having a trailer that gets you noticed is the key to increasing your viewer count and channel subscriber numbers. There are currently around 23 million YouTube channels, so it’s becoming increasingly important that your trailer makes an asteroid-level impact on your new viewers.

So you can see what we mean, here’s a fantastic example of a channel trailer from The Slow Mo Guys.The trailer alone has over 4 millions views – pretty cool, right?

How to make a YouTube trailer online

You don’t need to have thousands of dollars or Steven Spielberg as your neighbor to make a smoking hot YouTube channel trailer.

At Biteable, we specialize in video templates for every occasion. Our template library has hundreds of styles and ideas suitable for every industry, and you don’t need any technical know how to get started.

Check out the trailer template below to get started. It’s free and fully customizable. Once you’ve perfected it, you can download your trailer with a premium membership.

How do you make a channel trailer on YouTube?

Believe it or not, YouTube is the second most popular website after Google. Like most social media platforms, it’s an insatiable devourer of content, with 1.9 billion users regularly checking in.

The way the platform works is constantly changing to keep up with growing visitor numbers and an evolving user base, so if you’re creating a trailer in 2019 you’ll need to go about it in a different way than you would have in 2017 or 2018.

We’ve written this handy dandy article with instructions and examples so you can create a winning trailer for your YouTube channel in next to no time. Let’s dive in.

How to create a YouTube channel trailer

It’s super easy to make your own great channel trailer and join the millions of other content creators on YouTube. All you need to do is:

  • 1. Create your video content
  • 2. Upload your video to YouTube
  • 3. Select the channel you want your trailer to run on

Let’s do a quick step-by-step walkthrough.

Step 1

Sign into your YouTube account.

Click on your profile icon at the top right corner, then click on “Your Channel” in the dropdown menu.

Step 2

Once you’re in your channel homepage, you’ll need to click the “Customize Channel” button.

Step 3

This will take you to a new screen where you can upload the wizardry of your new channel trailer.

Step 4

Once your new video is uploaded, fill in the description, your preferred SEO tags, and hit “Publish”. Head back to your channel Home screen, and click the “Customize Channel” button again. You’ll see your new trailer video has appeared in your library now.

Step 5

To set your video as your YouTube channel trailer, click on the “For new visitors” tab.

Click the “+ Channel trailer” button in the center to select your new video as your channel trailer, then click the “Save” button.

You’re all done! Your new YouTube channel trailer is ready and waiting to wow your viewers and turn them into subscribers.

6 tips for making a good YouTube channel trailer

In just a few simple steps, you can have a spellbinding YouTube trailer that will have people hitting the subscribe button before they finish watching your video.

1. Assume your viewers are brand new

With 16,429,452 subscribers (and counting) on YouTube, there’s a good chance that the people who watch your channel trailer have never met you before.

Your trailer needs to give these viewers a warm welcome and tell them in a short, engaging way what your channel page is all about.

If you’re going to make an appearance in your trailer, remember to put your happy face on — you need to be approachable, engaging, and likable. Much like you’d be in person when you meet a new friend for the first time.

2. Keep it short

There’s no perfect length for video content in a channel trailer. YouTube’s advice is to “keep it short”. At Biteable, we recommend you keep your trailers between 30 seconds and a minute in length for maximum viewer engagement.

Like a movie trailer — you don’t want to give everything away in the preview. Find the right balance between sharing all the necessary information and leaving your viewers hungry for more of your channel action.

3. Find a hook

The first few seconds are critical in getting viewers to stick around for the length of your YouTube channel trailer. Make sure your intro is bold and engaging, with enough juicy information to get people interested in what’s coming up in the trailer.

If you have a logo or tagline, it’s a good idea to include this early on to help with your branding awareness and to hook potential subscribers into watching.

4. Use the power of storytelling

The golden rule of making a captivating trailer is “show, don’t tell”. With video as a medium, you can show your viewers what your channel is about, instead of boring them to death with text and talking.

Capture the mood and personality of your channel through movement, color, and animation. Bring your own personal style into the mix to create a good feeling for who you are and how you can help or entertain your viewers.

5. Have strong branding

Personal branding in video is incredibly powerful. By choosing consistent colors, free music, logos, fonts, and themes, viewers will instantly be able to recognize your work when they come across it in their feed.

For many people, your channel trailer could be the first time Youtubers have seen you, so it’s important that you make a big first impression.

6. Use a call to action

After your viewer has watched your YouTube trailer, they might just… leave. That’s not what you want.

By including a call to action in your trailer, you can ask your new fans to perform one single action to keep them engaged with your brand. Your call to action (or CTA), might be something like:

  • Check out my videos to learn more
  • Click Subscribe to be the first to know about news and updates
  • If you like this channel — don’t forget tell your friends!

Remember — if you want your viewers to hit the subscribe button and keep following you, you have to ask them.

Now do it yourself

You’ve learned everything there is to know about making a showstopping YouTube channel trailer, so now it’s time to make your own! Get started with Biteable’s stunning YouTube channel trailer templates.