Want to dive into video marketing, master the video editing basics and create some killer content? Excellent!
Think of this post as your uber-brief but thorough guide to everything you need to know about video editing. We’ll talk about putting together a script, adding the right kind of audio, formatting your video like a pro, and so much more. Let’s dive in.
If you want to hold people’s attention, you gotta have a good script.
The best script depends on what type of video you want to make. Not sure what that is? Here are some ideas, plus some other resources on writing specific kinds of scripts.
An effective script should:
Colors directly affect our perception and mood. Upbringing, preferences, cultural background and experience all influence how we perceive colors. That’s why it’s so important to keep your audience in mind when putting together the color scheme for your video.
How do you put an attractive palette together if your knowledge of color theory is vague at best? Don’t worry, there are tools for that! First, let’s take a super quick look at the two main color systems you’ll come across when making a video.
Want to learn more about color theory? We cover it in more detail here.
Choosing the right images for your video can make or break it. High-res images are essential if you want your video to stand out.
We already mentioned RGB and HEX (they’re kind of the same thing), but CMYK is a color profile used for print, so if you see it, you’ll need to change it to RGB. Don’t worry, Biteable does this automatically. Just upload any picture you’ve got and it’ll be fine. If you’re not using Biteable, you can use a tool like Photoshop (or its free, open source twin GIMP) to change the color profile.
Photoshop or Gimp are also what you need if you’d like to make your pictures a certain size and/or resolution. When uploading pictures to Biteable, you might have noticed that we sometimes ask for resolutions like 1920×1080 or something a bit odd like 1292×1094. You can do this in both Photoshop and Gimp by going to Image, then Canvas Size and changing it that way.
Not sure where to find stunning, royalty-free images to add to your video? We’ve got you covered!
Most of us would put up with a video with less than HD quality if the sound is top notch. Bottom line, if your audio doesn’t work, your video won’t be very effective.
When you’re putting together your own Biteable video you’ve got two main options — you can add great music or upload your own voice over.
When picking the perfect soundtrack for your video, use one of our tracks or find and use high-quality royalty free music.
Whatever you do though, don’t use music you don’t have rights to — the lawsuits are just not worth it.
If you want to try something different, adding a voiceover can help you tell an effective story. Not sure how to do it or looking for some style inspiration? Check out our list of examples that crush it.
Just like you get all kinds of text documents, videos come in a pretty large variety of formats. The most common ones for online streaming are MP4, FLV, and WMV.
All three of these are supported by the main social media platforms and work well online. Wanna know more? We’ve got a whole post on how video formats work and why you should care.
However, you don’t have to worry about formats with Biteable. Your video exports in MP4, a format supported by pretty much every platform worth its salt.
Now that you’ve made your video, it’s time to get it in front of the right people.
You can use your video in a lot of different ways.
If you’d like to learn about video marketing in slightly more depth, you can read our article here.
Of course, to use a video in a marketing campaign you do have to house it somewhere. YouTube and Vimeo are both great places to start, however, there’s plenty of other options for video hosting if these two don’t make you wild.
Creating a fun to watch video doesn’t have to be hard. With a killer script, attractive images, and an appealing color scheme you can make people pay attention to what you’ve got to say.
According to the latest data from HubSpot, a stunning 81% of people have decided to buy a product or service after watching a brand’s video.
So what are you waiting for? Make your first Biteable video today and let us know how you get on!