Using video on social media is an excellent way to make announcements, run promotions, and remind your customers about your great products or services.
Whether you’re a small business owner, digital marketer, or content producer, keeping your social media audience up-to-date is hard enough with text and photos. However, the majority of marketing professionals worldwide name video as the type of content with the best ROI, so it makes good sense to start posting videos. But can you spare the time to make them? Now you’ve discovered Biteable, you can! With Biteable, you’ll be able to make a great video, fast, with no skill whatsoever.
In this article, we want to show you how to make a video, then share it effectively via social media, focusing on Facebook and Twitter.
For this example, we’re going to make a video like the templates below. You can find these and many more on our free video templates page.
Grabbing people’s attention with the title is very important. Some ideas to help make great titles:
Social media feeds can be quite noisy these days, so it’s a good idea to keep your video short and snappy. Less than a minute is a good rule of thumb. Less than 30 seconds is even better. If you can pack it in to 15 seconds, you’re a genius! Biteable video scenes are around 5 seconds each, so keep that in mind as you make your video.
At the end of your video, tell the viewer what you want their next action to be, something like “call now” or “visit our website today”. A web address is great, and Biteable even allows you to add a clickable button when your video finishes. Facebook also allows you to create a call-to-action button which can incorporate other Facebook functionality or a direct link to website.
It’s important to create something people want to see. Social media users don’t have to watch your video and will keep scrolling if something isn’t fun or useful. Focus on adding value. Some examples:
A custom thumbnail is the image that displays when the video has not auto-played and the viewer needs to press the play button. Typically, it also displays when the video has stopped.
Not all social networks will allow you to do this, but if you can add a custom thumbnail, you should. Pick the frame of your video you think sums the video up best and will encourage viewers to click play. We use the one below for our Snappy Promo template because it’s fun and different to most other things people will be seeing in their news feed, and it briefly describes what it’s about.
On YouTube, you can select a custom thumbnail from three randomly selected options or you can upload your own.
On Facebook, this feature is really powerful. For a 25 second video it will provide 10 different custom thumbnails to choose from, plus the option to upload your own.
Biteable allows you to duplicate your videos, so you can easily make a template for all your social media videos so you can push them out quickly for multiple campaigns. To duplicate your videos, when you’re in your Biteable videos folder, click here:
Then click here:
When you upload your Biteable video to Twitter, it’ll try to trim the start and end of your video, but never fear, simply adjust the beginning and end sliders at the bottom of the upload window before you click Done.
Uploading a video file directly from your computer to Facebook or Twitter is what’s known as ‘native video’, and Twitter and Facebook algorithms give precedence to native video, so although you can publish directly to Facebook, Twitter, and YouTube from Biteable, it’s best to download your video and go native if possible.
If you’re interested in learning more, there are lots of Biteable tutorials and tips on our blog, but here are a couple of great ones to get you started.