Are explainer videos getting too quirky?
Everyone loves a quirky explainer video. I’ve noticed recently though that they’re getting quirkier and quirkier. So when is an explainer video too quirky? Can they detract from the company they’re meant to be promoting? Are we just seeing a shift from videos that explain things to pure branding? I don’t know, you be the judge:
Seen a quirkier video? Let me know.