Video for HR
Everything you need to succeed
Video is the present and the future of effective team communication. No other method of communication is proving as efficient, adaptable, and powerful as video.
With drastic changes in the way we work, we’ve all had to find new ways of connecting with our dispersed workforces. While many HR pros were left scrambling, the clever ones (like you) discovered their internal comms superpower: video.
In this in-depth guide, we explain the ins and outs of HR videos, why video is essential for team success in a remote and hybrid world, and how you can use it to engage, activate, and move your staff to action.
Read on to discover everything you need to know about video and HR, and why it’s a match made in communication heaven.
Why HR needs video in the post-Covid work era
2020 has a lot to answer for, and completely redefining the modern-day workplace is one of them. More people work from home than ever before, with companies around the globe stumbling upon the benefits of hybrid and remote work.
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HR pros with their finger on the pulse have seen this shift towards more flexible work coming for years. A 2014 survey found that 43% of company leaders expected half of their employees to be working remotely by 2020.
What no one saw coming was how quickly the change would happen. Almost overnight, the way we work changed forever, and leadership teams were forced to figure out how to communicate vital — and constantly changing — information to dispersed employees.
COVID-19 threw companies into the deep with two options: sink or swim. Use evolving technologies to adapt, or say goodbye to team alignment and that company culture you spent years cultivating.
That’s a tall ask for email.
At Biteable, we saw savvy communicators flock to our video maker as a way to keep their teams connected. And they were onto something; it turns out employees are 75% more likely to watch a video than read an email (Forrester Research).
Employers, employees, and HR departments alike have discovered the effectiveness of video, and they’re never going back.
Solve your most pressing HR problems with video
The post-Covid work era offers more flexibility, an achievable work/life balance, and happier, more productive employees, but it also presents a boatload of HR challenges. Your people are harder to reach and engage, whether they’re remote, hybrid, or back in the office.
We’re not delusional in our love for video — we’re not claiming all your problems can be solved with a ready-to-edit video template. We’re just saying that a lot of them can. Like these:
- 1. No one reads your emails.
Problem: Your people aren’t reading your emails. At least you don’t think they are — it’s difficult to measure engagement through email.
Solution: Beat email burnout with creative, eye-catching video comms that fit into everyone’s busy schedule. Measure the impact of every message with real-time analytics that give you a bird’s-eye video of who is watching and at what point — if at all — they’re losing interest.
- 2. You’re limited by your tools.
Problem: Your existing tools limit your ability to communicate effectively with your distributed teams. Not to mention trying to onboard new, remote employees. Yikes.
Solution: Create remote, interactive onboarding video libraries that are fun, personal, and help new hires learn. Do the same thing with need-to-know info for existing employees — video is accessible to all types of learners, and available whenever your people need it.
- 3. Your comms lack consistency
Problem: There’s a lack of consistency across your internal comms. Things often feel thrown together.
Solution: Template-driven video creation. Professionally designed templates give your entire HR team a ready-made system for consistent, effective video comms. Customize each template to match your organization, then save them to reuse next time.
- 4. You’re stuck in slow motion.
Problem: It takes too long to get important messages out to your team. With so many stakeholders weighing in, the timeline from idea to final approval is painfully slow.
Solution: Collaborative editing. Streamline drafting, creation, and approval with shared editing access for your team. Start with a template, then share your video with one handy-dandy link. As information changes, edit your video in real-time. Video shared with a Biteable link can be updated anytime — even after it’s reached your peoples’ inboxes.
- 5. Everything’s on fire, and you’re trying to send a smoke signal.
Problem: The workplace landscape is still changing, and you’re not sure how to keep up.
Solution: Video. We could go on all day about the problem-solving qualities of video, but above all, video is effective and your people prefer it. Of course, it doesn’t hurt that it’s also cost-effective and looks great to boot. Stay on top of an ever-changing workplace landscape with comms that are as flexible and adaptable as you are. Engage employees when it’s most important with videos that say more, reach further, and move your people to action.
How video fits into your HR department
Video is an incredibly flexible tool. It can be used to revamp and reimagine virtually every step of the employee life-cycle — from recruiting to offboarding and everything in between.
Onboard new recruits, create unmissable policy announcements, effortlessly explain new procedures and platforms, or keep everyone aligned with weekly video updates in place of the company-wide email no one is reading.
There are endless applications for video in the world of HR and internal comms, and we’ll get into the nitty-gritty in a minute. But first, here’s an overview of the twelve most common uses for video in human resources.
Organizational fundamentals videos get right to the core of who your business is and what it does. Align your team with crystal-clear company mission, values, and vision videos. Share company basics within easy-to-access and easy-to-edit content such as company history, key resources for employees, or an org chart video that visually explains the who’s who to anyone new.
Video is the perfect way to elevate your announcements and drive action when something is happening or changing. Announce a platform change, a big promotion, or just let the team know there’ll be free pancakes in the office on Thursday.
Benefits are confusing for everyone. Turn complicated information into clear, actionable, and easy-to-understand videos. Remind employees of important dates and deadlines, outline which benefits are changing, and clearly explain what actions they need to take next.
Culture is the life force behind every company, but it’s difficult to foster. Engage your people with videos created for the task. Pull off cringe-free games and icebreakers, hackathons, and even charity drives with videos personalized to your unique company culture. Culture videos can be used remotely or in-person.
Regular updates are important, but let’s face it, they can be kind of boring. Turn weekly team recaps or monthly company-wide updates into short and concise videos instead. Cover the latest in company news, events, goals, and results — and do it all in a format that aligns, activates, and entertains.
Recognition requires more than just the occasional pat on the back. Acknowledge great work, team birthdays, and important milestones with more than a group card. Boost employee morale and company culture with personalized masterpieces that take only minutes to make.
Recruiting and hiring
Attract the best talent in the field with videos that give candidates a clear picture of your company and why it is the place to work. Make the hiring process as smooth as possible with videos that welcome and walk new recruits through their first experiences with your organization.
Onboarding and offboarding
Onboarding and offboarding are difficult to get right at the best of times. They are an even greater challenge when done remotely.
Create interactive onboarding content that sets your distributed workforce up for success, and send departing team members off with fitting farewell videos designed to make the exit process smoother for everyone.
Training large and varied groups of people is a mountain of a task. Video makes complicated messages easier to digest.
Get the entire team up to speed on a new product, tool, skill, or process with training videos that are ready when they are. The training session is never really over with video — your people can rewatch and relearn whenever they like.
Health and safety
Health and safety presentations are notoriously yawn-inducing, which is bad news considering the importance of the information.
Revamp yours into engaging and eye-catching videos instead. Include a health and safety video in your onboarding package and tweak it as things change. Create refresher videos for existing staff as a timely reminder each year.
Compliance and process
This is a hefty subject to fit into an email. New processes, tools, and security measures require attention — and often action — to succeed. Ensure everyone is up to speed with videos that outline the key takeaways, tell people where to go for more info, and clearly spell out exactly what actions they need to take next.
There is nothing exciting about policy. Even the catchiest subject line won’t get employees excited to read an email about it.
Instead, create a video library for all of your most important policies, equally accessible to existing employees and new hires. When things change, update your existing videos or create a short policy update video letting everyone know what’s new.
How to make videos for HR
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By now, you’re probably thinking, “this all sounds well and good, but I wouldn’t know where to start.”
No worries. Whether you’re looking to create a specific type of video for your team or you’re gearing up to revamp every aspect of your internal comms with video, it’s actually easier than you might think.
This next section dives into best practices and the nitty-gritty of creating content in each of the HR video categories
Every leadership team needs a way to communicate company goals and strategy with the people on the ground who are responsible for bringing that vision to life.
Compared to written text, this type of information is easier to retain when it’s presented in video form. And there are infinitely more ways to rework and refresh video content to repeat, repeat, repeat your most important messages without annoying everyone.
For these reasons, we suggest starting your HR video library with a content series centered around the foundation of your organization. You already have the information on hand, so this is an easy — and important — place to start.
To avoid overloading employees with too many videos, try highlighting a different section of your values or mission each month. This keeps things short and fresh, while also beating the drum of “this is important information we need you to know!”
Use animations, motion graphics, video clips, and images to reflect your message and further drive your point home.
Why you need it: Your team can’t be aligned if they don’t know what they’re working towards. Get everyone on the same page with organizational fundamental videos like a mission statement or a company values video.
Must-have videos: Company values, company vision, a brief company history
Pro tip: If you’re not sure where to start on your HR video journey, start here. Create one or two videos about your company’s fundamentals, and see the results for yourself.
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Ever wonder if anyone actually reads your Very Important Announcements? It sure doesn’t seem like it when the questions start trickling in a week later (It. Was. In. The. Email.) Make announcements that multitask with engaging, impactful, and measurable videos.
As a rule of thumb, keep announcement videos short and to the point.
A good announcement video knows its purpose, and its viewers know it, too. Stick to the key takeaways and don’t leave room for distraction or confusion. Use clear, large text to deliver the information, or use a video upload with audio to (virtually) share the news yourself.
Because you’ll create new announcement videos so frequently, work from a template to streamline your process and keep things consistent.
Also, share your announcement video via a link. That allows you to continue tweaking the content with up-to-date information whenever you need. With Biteable analytics, you can also use this link to measure your video’s reach and impact using real-time data.
Know how many employees watched your announcement, as well as if they watched the whole thing or stopped somewhere in the middle.
Why you need it: It can be difficult to share important information with large and dispersed teams. And when there’s a time crunch, text communication is often just too slow. Instead, get watchable and engaging messages out to your people quickly with ready-to-edit, brandable video announcements.
Pro tip: Use video analytics to measure and learn. Find out when your team is the most engaged and responsive, and target future announcements to land in front of them when they’re most likely to watch them.
How to make video announcements that stand out
Policy videos, when done well, are some of the most effective and impactful HR videos around. Breaking down the key points of policies and sprinkling in some eye-catching visuals transforms boring policy emails into videos that help changes make sense.
When it comes to your video-making process, policy is not the place to take shortcuts. Create an individual video dedicated to each new or updated policy. This helps ensure maximum reach, engagement, and comprehension.
Condense the most important parts of each policy into a short video that guides viewers through updates, important information, and any actions they need to take. Be ruthless with what content you include — only keep the most essential information to avoid losing your audience halfway through a video that’s just too long.
Store your policy videos in an easy-to-access library for new and existing employees. When policies change, tweak your video, too. Videos shared via a Biteable link will update with your changes. If you store your videos elsewhere, like on your company wiki, easily export and upload your new version.
Why you need it: Your people aren’t reading important policy emails. Ensure vital HR, compliance, IT, and security information reaches employees by creating short and digestible videos for each policy.
Pro tip: Include the most important policy information and key takeaways in your video, then direct viewers to the full policy for further reading. Anything that requires action or directly impacts employees should be included in the video, but be careful not to bog it down with too much information.
Benefits exist to make your employees’ lives better, but they’re not much of a benefit if no one knows how to access them. Take benefits out of the shadows and put them in the spotlight with employee benefits videos.
Stay on top of time-sensitive benefit deadlines with an open enrollment reminder, and delve into the ins and outs of benefit plans like healthcare, retirement, bonuses, and perks.
Keep in mind that benefit videos work best as a highlights reel — include only the most important information and key takeaways, then point your people in the direction of further information if they want it.
Uphold consistency by using a video template for all your most important benefits. Start by branding it with your logo, then outline your benefits and make your content engaging to watch with customizable animations that reflect the diversity of your team.
Why you need it: Your people need to take action on their benefits, and they often don’t understand the changes or the urgency. Make sure no one misses out on the benefits and extra perks of being an employee at your company.
Pro tip: Create an overarching benefits explainer video that highlights all the benefits available to your employees and where they can find out more. Follow up your explainer video with more in-depth videos about specific benefits.
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Nothing helps or hinders the success of your organization like your company culture. A positive and supportive company culture leads to happier, more satisfied employees, decreased staff turnover, and increased productivity.
Cultivate and maintain a happier workplace from near or far with videos that get people talking. Encourage employees to do good with videos that highlight charity and volunteering opportunities. Add a little pizzazz to Zoom meetings with a scavenger hunt or an icebreaker video.
Building positive employee relations in a remote world
Company culture videos are an ideal place to take the focus off of work with content that has a bit more heart, and even some well-placed humor. Have fun with bright colors, groovy effects, and ready-made animations.
Get creative with the visual component of video by creating your own games — make a ‘guess who’ video with your team’s baby photos or WFH desks, or play “who said it” with funny quotes from around the office.
Why you need it: Your people are your most important asset. Keep everyone connected and aligned — whether they’re in person or around the globe — with videos that foster team spirit.
Must-have videos: Zoom game, charity drive, volunteering
Pro tip: Get creative with videos that reflect the culture of your company. You know your people best — personalize videos with culture content you know your team will love.
Keep your team up to date with engaging videos that deliver weekly, monthly, quarterly, or yearly updates.
Recurring updates are most effective when kept short and to the point — your update videos should only feature information people want and need to know about. The shorter your video is, the more likely people will watch to the end.
Grab attention and make updates simple with ready-made motion graphics and animations. (With Biteable, choose from thousands of animations made for every type of update — from stats and results to personnel updates.)
Introduce seamless collaboration into your recurring updates with access to shared editing across teams and departments. Create one branded update template every department can use for their in-person or Zoom update presentations.
Why you need it: Teamwork doesn’t work unless everyone is on the same page. Build a connected, aligned, and transparent workplace with must-watch update videos from your HR and leadership teams.
Pro tip: Start with a ready-to-edit update template and customize it to fit your company. Save your branded template to use for every update, and deliver consistent, professional-quality videos in minutes.
You know employee recognition is important, but calling out every workversary and milestone during team meetings takes forever. Give a shoutout to each and every well-deserving employee with personalized videos instead.
Say “thanks for the good work” with videos that recognize the achievements of just one person or an entire team. Give congratulations on promotions, make an occasion out of workversaries, hand out awards, or offer quick kudos. Take it a step further with videos celebrating birthdays, babies, and personal life milestones.
As an added touch, use a photo of the person you want to recognize or customize an animation to represent who you’re celebrating. Either of these options gives just the right amount of personal flair.
Send your video of appreciation directly to the recipient, or give them kudos by posting it to the relevant Slack channel, adding it to your company newsletter, or sharing it on social media.
Why you need it: Nurture a positive and supportive company culture with personalized videos that shout out all the amazing things your employees achieve.
Pro tip: Unify the way you recognize your people with customized templates for every occasion, then personalize each video with photos, individual messages, and editable animations.
Recruiting & hiring
In a tight labor market, it’s hard to get the attention of prospective hires. If you want to attract the best and the brightest talent, you need to put your company’s best foot forward throughout the entire recruiting and hiring process.
Video offers a chance to convey your company culture and perks in a way written job announcements and LinkedIn recruiting messages can’t. Stand out from the crowd with a set of videos that showcase exactly why prospective employees should hit that apply button.
Start with a recruiting video highlighting what makes your company great. Use well-placed with footage, images, and quotes all about the perks of the job.
Follow this up with a “you’re hired” video that personalizes the hiring experience, and an introduction video announcing the new recruit to the rest of the team. As a cherry on top of the cake, your video-savvy skills will show candidates just how good your company is at remote communication.
Why you need it: Attract the best in the biz with videos that show off everything you’re made of.
Pro tip: Create a next-level video that will look right at home on your careers page. Customize a video template with your brand’s colors and logo, and be sure to include a CTA encouraging potential recruits to apply.
Onboarding & offboarding
How to supercharge your onboarding process with video
It’s no surprise that remote onboarding presents a particularly difficult challenge. Of course, all employees benefit from video communication, but no employee is more grateful for short, clear video content than a new remote recruit.
Video onboarding lets your new hires learn at their own pace. Save in-person and Zoom meetings for discussions, questions, and getting to know the team. Leave the nuts and bolts information to your onboarding videos.
Introduce the who’s who, what’s what, and where’s where of working at your company with a set of targeted onboarding videos covering everything from company mission to the how-tos of technology setup.
At the end of day one ask your new hire to create a video introducing themselves. Video intros help teams get to know each other and kickstart connections with new colleagues, especially in a distributed workplace. It’s like a remote version of the water cooler. When it’s time to say goodbye to an employee, call in the offboarding video cavalry.
Include how-to videos for offboarding processes like returning hardware and submitting exit feedback. Show your appreciation and offer your best wishes with farewell video templates you can personalize for each departing team member.
Why you need it: Effective remote onboarding without video is an almost impossible task. Set new recruits up for success with an interactive onboarding video package. Use video to send off departing employees smoothly and with an added personal touch.
Pro tip: Take new hires on a curated journey with a series of onboarding videos. Begin with a new staff starter pack and build up to a full library of need-to-know, good-to-know, and did-you-know video content. Cover the basics and work your way up to more complex information. Keep videos short and focused — your longest, most complex video shouldn’t go over 10 minutes.
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Most people find information delivered via video easier to comprehend and retain than information read via text. This makes video an especially ideal training tool, saving you time, money, resources, and frustration.
The accessibility of video is another one of its greatest strengths. Incorporate captions and voiceovers to make your training content accessible for everyone. The combination of visual, written, and audio assists all types of learners in understanding and remembering new information.
Build your own training content with text, uploads with audio, motion graphics, animations, and stock clips and images. Make your message easier to remember by keeping videos short and recapping the main takeaways throughout the video then again at the end.
Include a call-to-action at the end of each training video with the action you want the viewer to take. If they need to accept an invite or sign up for a new tool, remind them as the last thing they see.
Track the effectiveness of your training videos by monitoring each video’s analytics, then use this information to make tweaks and changes as needed.
Why you need it: Getting your team to take action on new procedures and tools can be a painstaking task. Make training simple with step-by-step video how-tos that answer the questions for you.
Pro tip: Don’t put too much information in one video. Create separate videos for each key message and store them together in a video library.
Health & safety
Miscommunication isn’t an option when it comes to health and safety. You have vital, life-saving information to deliver, and your people need to understand it.
Leave no room for confusion. Create health and safety videos that outline everything your team needs to know about staying safe, in an easy-to-remember and simple-to-follow format. Use a health and safety video template, customize it with your workplace’s requirements, then easily update it as processes change.
Start with one overarching health and safety video that covers all your bases, then create individual videos on specific topics and send them throughout the year as a timely reminder.
Consider sending one short safety video each month, covering micro topics like the most effective way to wash hands during the flu season, or a reminder on how to use a fire extinguisher the next time someone overcooks their grilled cheese.
Don’t be afraid to use a little humor or get a little cheeky here. People aren’t always jazzed about monthly safety videos, but if they know yours will be entertaining, they’re more likely to watch.
Why you need it: Workplace health and safety can quickly become the difference between life and death. Keep your team safe with need-to-know content wrapped up in a delightfully watchable video package.
Pro tip: Don’t worry about snapping your own images and footage for your videos. Use the 1.8+ million stock clips and images included with the Biteable video maker to make a compelling health and safety video in no time.
Compliance & processes
Compliance only works if people comply. Likewise, processes only work if employees follow the process. Video makes sure both of those things are much more likely to come true.
Walk employees through the process of migrating to a new platform, outline your new brand style guide, or explain important department procedures seamlessly with video.
Keep all compliance and process videos together in an easily accessible place for new and existing team members to refer to when needed. Make sure to edit your video using company colors and logo so things look as official as they are.
Why you need it: Reduce the likelihood of having to check in with employees who aren’t following compliance and processes by using videos that remove any confusion about what they need to do.
Pro tip: Nothing is too insignificant for a video. If a process has changed slightly, make a video. Share it with all relevant employees and obliterate the excuse that they missed the memo.
Proof that video works for HR
If you’re looking for cold, hard evidence that video and HR are a match made in heaven, buckle up for some sizzling stats.
Employees are 75% more likely to watch a video than read an email. (Forrester Research) With 30% of employees admitting they don’t read company emails (APPrise), that’s a pretty scary stat if you’re not already using video.
65 – 95% of a video’s message is retained vs. only 10% for email. We’re talking about important, need-to-know info your employees really need to retain. According to this enlightening stat, it’s a no-brainer that video is the direction to be heading in.
Video generates a 380% higher response rate than text-based email. (KISSmetrics) Talk about engagement! Move your people to action with video-based messages and engagement analytics you can’t argue with.
Information in a video is retained at 8x the rate of text-based information. Make new information more approachable, digestible, and retainable by turning it into a video.
Video communication saves the average employee 6 minutes and 43 seconds per day. (Techsmith) That’s 25 hours per year, per employee, or the equivalent of 7 full-time employees to a company with 500 employees. A hefty cost to pay for sticking to email.
Visuals are processed 60,000x faster in the brain than text. (Zabisco) Set employees up for success with video comms that enable higher productivity across the board (and the brain).
One minute of video is worth 1.8 million words. (Forrester Research) If this stat doesn’t highlight the power of video, we don’t know what will. Respect people’s busy schedules and say more in less time with video.
- 67% of employees are better at understanding complex tasks when communicated via video. (Smarp) More than half of your employees work better with video. Take the time to translate confusing written instructions into easy-to-follow videos and save time and money as the results roll in.
These stats aren’t the only thing highlighting the power of video in the workplace — experts agree that video is the most effective way to communicate with your team.
We’ve seen a notable increase in the demand for video as younger generations enter the workforce, but the pros say age has nothing to do with it — your people want more video. Period. Make video a part of your workplace and future-proof your company, your culture, and the success of your team.
How to convince your manager you need video
At this point, if you’re the person who pulls the trigger, take aim at more effective communication and happier employees and sign your team up for a Biteable plan.
If you’re not the person with decision-making powers, we’ve got you. We’ve been convincing people to open their eyes to the magical world of video for years, and we have some pointers for you.
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The truth is that there are no secret tactics or wizardry involved in convincing your manager that video is the way of the future — the proof is in the video. Show them what you can do with just ten minutes and a Biteable account.
It’s completely free to sign up and you’ll have the chance to create as many videos as your HR heart desires. Start with a HR video template and wow your boss with what you can do.
If your manager is sufficiently impressed with your masterpiece — and how could they not be? — it’s quick and easy to upgrade to a higher tier Biteable plan. Ultimate is our most powerful plan and includes benefits such as team collaboration and editing, full access to analytics, no watermarks on your videos, and uploads with audio.
On the off chance that the powers that be are still sitting on the fence, why not once again turn to the persuasive powers of video to show them the light? Create one of your own with the top five reasons why your company would benefit from video.
Here are some suggestions as a starting off point:
- Video works
- Employees prefer video communication to email
- Your people will be better informed and more productive employees
- Video saves precious HR time and resources
- Video is more accessible and diverse than email
- Video is cost-effective (and also just plain effective)
- Video analytics make your message and impact measurable
- Create consistent, branded, and templated comms in minutes
- Keep up with ever-changing hybrid and remote communication challenges
- This fancy video took 10 minutes and zero experience to make
Move over PowerPoint. Create a compelling and convincing video that makes some extremely persuasive points and looks good while it’s doing it.
Or, just send them this guide to video for HR. Our aggressive love for video and HR video ideas just might rub off on them.
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Put video to the test for your team
All that’s left to do is pick a video template and get creating. Find hundreds of ready-to-edit video templates designed to engage and activate your team. Reach your people with everything you need — animations, stock footage, soundtracks, and more — and create messaging that moves people to action with Biteable.