Case Study: How Marion Went Viral
The story of how one user increased her engagement by over 1000% with a Biteable video
We love hearing success stories where Biteable plays a big part, but this week we came across one that blew us away. It all started when we got this message from a customer, Marion Rose Ph.D., from Transformation Through Mothering, on our support channel:
We replied to the message but then, a short while later, came another:
Then, just as we were feeling really smug and happy with ourselves, we got another message telling us the video views were at 9,500.
Now, as of the writing of this article, the views were up to 23,000 views after just one week. Not bad for someone who said her next most shared video views were about 200! We decided to have a bit of a chat with Marion to find out a bit more about her business and how Biteable has changed the way she looks at video as a medium.
Biteable: Tell us about your business.
Marion: I work mostly with mothers, in two ways: 1. Helping them understand their babies and children, to give them the most helpful start in life; 2. To help mothers free themselves from guilt and self-judgment, to meet their needs and listen to their feelings so that they can give their children what they need. I have 15 paid online courses and a similar number of free ones. I also offer some private sessions.
Biteable: How long have you been running your business?
Marion: In this format, for 11 years. Before that I also worked with mothers, around birth, and before that I was a psychotherapist in private practice.
Biteable: How dependent on the internet is your business?
Biteable: How many people typically see your social updates?
Marion: It really varies. It can be 50; but with video it might be 500.
Biteable: How many people have seen your Biteable video now?
Marion: 23,000. It was up to that after about a week! I’ve never seen anything like it!
Biteable: Why did you decide to try video?
Marion: My business mentor keeps inspiring me to use video.
Biteable: Why did you decide to try Biteable?
Marion: My business mentor did one and I thought I’d like to have a go.
Biteable: What has this Biteable video meant for your business?
Marion: Tangibly, I’ve had a lot of sign ups for my newsletter and some sign ups for courses. I was asked to do a couple of interviews. But most of all, I had literally tens of people responding to my work with celebration and acknowledgement, who shared the video with their social network. Personally, it was one of the MOST fulfilling things professionally so far – sharing my passion with so many parents and having people respond in such incredibly passionate ways. I was on a high for days!
Biteable: Have you seen an increase in business or internet traffic since you posted your Biteable video?
Biteable: How much more effective do you think video has been compared to your other forms of communication?
Marion: Completely different! So much more effective! I have made some more Biteables and can’t wait for more video clips, because I just LOVE making them!
Biteable: What do you like most about Biteable?
Marion: That it is so easy to make something that looks so professional and that is so incredibly inspiring for people to watch. I love it!
You can visit Marion’s Facebook page here: