Video Marketing Lab
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Facebook video marketing Data-driven methods for profitable campaigns

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Send your ROI skyward with our complete guide to Facebook video ads. It’s fully loaded with tested strategies, step-by-step instructions, and experimental data to help you master Facebook marketing.

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Introducing video ads and the funnel

Discover the fundamentals you’ll need for successful video ads. And learn why Facebook loves video.

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When to boost (and not to boost)

Explore the positives and negatives of boosting video posts. And find out why Ads Manager achieves more.

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Campaign creation in Ads Manager

Learn how to start and scale your Ads Manager account with step-by-step instructions and housekeeping advice.

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Audience creation with the pixel

Enter the shadowy world of the Pixel and learn how to build high-performance audiences and remarketing campaigns.

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Video campaign best practice

Take the hassle out of planning your campaigns. Learn which vehicles work best and what kind of videos to run.

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The right objectives for video campaigns

Learn which objectives get the best results for video campaigns in every stage of your funnel.

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Creating a direct response video campaign

Discover the essentials for direct response campaigns that get more clicks. And try our little-known hack.

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Creating a sequential video campaign

Start creating full-funnel video campaigns like the experts. Learn about common mistakes and how to avoid them.

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Creating a video carousel campaign

Take a fresh look at the story-telling potential of carousel campaigns. Master strategies that help brands grow.

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Analyzing and perfecting your campaigns

Understand and improve the ROI of your campaigns with custom reports, the Pixel, and testing strategies.

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Something for nothing with live & stories

Open the door to better reach with Facebook’s favorite video vehicles. Learn which video content perform best.

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