Why video testimonials are a game changer for your business

A man in a plaid shirt laughs while talking on the phone, sitting at a desk in a room decorated with plants and video testimonials.

Are you tired of hearing the same old marketing spiel that businesses use to convince you to buy their products? Well, so are your potential customers. Authenticity is in, and it’s time for the power of video testimonials to shine.

In today’s digital age, your online reputation is vital to your brand’s success. And what better way to convince potential customers of the quality of your products or services than by showcasing real people sharing their positive experiences? That’s where video testimonials come in — they’re like the “real people, not actors” of marketing.

Video testimonials are your new favorite tool for improving your company’s reputation and boosting conversion rates. Read on for seven reasons why you should be using video testimonials to help your businesses thrive.

1. Boost your brand's trust and credibility

Now, you might be thinking, “What’s so special about video testimonials? Aren’t written ones enough?” Video testimonials are like the cherry on top of your business sundae — they make everything better.

Testimonials are one of the most effective forms of social proof, and video testimonials take it to the next level.

They provide an opportunity for customers to share their experiences and provide genuine feedback. By including video testimonials on your website or social media, potential customers can see and hear from real people who have used your product or service, increasing their trust in your business.

At the end of the day, the more authentic your brand feels, the better.

2. Enhance engagement

The attention-grabbiness of video makes video testimonials the perfect way to keep visitors on your website for longer. Video helps create a more emotional connection between potential customers and your brand, increasing the likelihood of conversion, and improving their overall experience with your business.

Video testimonials are also ideal for sharing across social media platforms, organically boosting your brand visibility and reach. Talk about a win-win. 

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3. Improve SEO in a instant

Video content is known to perform better on search engines than written content, leading to instantly better SEO results. Add video testimonials to your website to improve your search engine rankings, and in turn increase your brand’s organic traffic.

If you want to go the extra SEO mile, optimize your video testimonials with relevant keywords for an added SEO boost.

4. Catapult conversion rates

When used right, video testimonials can significantly impact conversion rates.

A study by Brightcove found that video testimonials can increase conversion rates by up to 80%. This is because they provide potential customers with a genuine understanding of the benefits and value of your product or service. Seeing and hearing a positive experience from a real customer is more persuasive than simply reading text on a website.

A not-so-secret secret: Your customers are your best sales people.

5. Master cost-effective marketing

Video testimonials aren’t just an effective marketing strategy, they’re also a cost-effective one.

Compared to other marketing techniques, video testimonials are relatively easy and inexpensive to produce, especially with user-friendly video editing software (like Biteable).

Your snazzy new video testimonials can be repurposed and used across multiple platforms, making them a valuable asset in your marketing toolkit.

6. Increase customer retention

Video testimonials work all kinds of magic — they can also help increase customer retention. By showcasing satisfied customers, you are sending a message to your existing customers that their satisfaction is a top priority. 

A happy customer is a loyal customer is your word-of-mouth secret sales weapon.

7. Find that competitive edge

Every successful business needs that little somethin’ somethin’ that sets you apart from the rest. Incorporating video testimonials into your marketing strategy is a sure-fire way to claim your competitive edge.

By showcasing positive customer experiences, you are setting yourself apart from the competition and building a strong (and authentic!) reputation. You’ll stand out in a crowded market and, in no time, watch your new customers rolling in.

How to create a customer testimonial video

Anyone can create a professional, on-brand testimonial video with a few minutes, some happy customers, and a video maker (like Biteable!).

The first step is to reach out to customers you think might be interested in sharing their testimonials with you. Then, you need to collect their video recordings. 

This is easy with a tool like Biteable. Create a prompt with Biteable’s Record tools, then send your customers a single link. Customers will be able to record their video responses directly within their browsers, and you’ll be notified when you receive a new response.

Many businesses choose to add some basic information about the customer on the screen as well — such as their name, company, role, or how long they’ve been a customer. 

Finish your testimonial video off strong with a CTA like “Try it for yourself today”, or “Sign up now” to maximize your chance of conversions. 

Create a testimonial video with Biteable

Make video testimonials your new marketing sidekick. Boost conversions, engagement, and brand credibility with the power of video.

Ready to try video testimonials for yourself? Create a studio-quality, branded testimonial video with Biteable. No video experience required. 


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