Biteable is the best online software app for corporate or local businesses to make an awesome promotional video, presentation, event advertisement, video mailout or web ad for YouTube or social media. Video marketing for small local businesses has never been this fast and easy, the results are professional quality and, best of all, it’s free!
Create your own video from scratch or edit a pre-made business video template.
We’ve got a vast selection of animated or live action scenes to choose from, or you can upload your own business video footage or pictures. Customize colours or music from our library or upload your own, and your HD video, suitable for mobile or desktop platforms, will be ready in minutes. It’s super easy – just follow these simple steps:
- Choose one of the six fully customizable templates below
- Sign up or log in
- Begin editing your business video template
How to promote your large or small business with a video
- Who is your audience? Figure out where the most potential business customers will be spending their time online. Is it checking their email, Facebook, YouTube, Twitter or Instagram? Or will they be finding you online and looking at the video on your website? If you’re not quite sure, check out our guide to posting videos on social media here.
- What sort of video should you make? Decide what you’d like people to see. Are you building brand awareness for your business, are you offering an immediately actionable deal or offer, or are you explaining what your business does? Different approaches or types of business video are explainer, promo, advertisement, intro, greeting, thank-you, infographic or presentation. New businesses might start with an intro or explainer and put it on their website, while more established businesses might simply be brand-building on social media platforms.
- What should you put in your video? Once you’re past the hurdle of getting people to actually hit the ‘Play’ button, think about what people will get from watching your video. If your audience doesn’t immediately identify a good reason to be watching, they’ll most likely switch off in the first 10 seconds, so make it funny, make it relevant or make it interesting.
- How long should it be? No longer than one minute and no shorter than fifteen seconds is a good general rule, but for different types of video you may need to break this rule. Think of it like an elevator pitch: if you can’t sum it up in fifteen seconds or less, your message is probably too complicated and you should try to break it down.
Thank you! I’ve just posted another video that’s now up to 20k views. Such a great browser-based program, I really do love it.
How to market a business video
Once you’ve answered the question of where your customers are spending their time on the web, you then need to find out how to put your video there.
- Email: Many businesses go to great lengths to obtain the email addresses of current or potential customers using competitions, digital newsletter mailing lists, or simply asking (most Real Estate agents ask you for it when you walk in the door at open homes). Once you’ve created a mailing list you can send your video to people directly using an automated mailout app like Mailchimp.
- Facebook: Start a Facebook page for your business and make sure you’re offering relevant, entertaining and interesting content that people will ‘like’ or comment on. If your business is not very sexy or exciting you may need to go the other route and pay for an ad. Check out our more in-depth article on Facebook ads here.
- YouTube: Start a channel that offers something for nothing – such as free advice and how-to videos. This is not likely to work independently of other social media coverage however, as not many people will be actively seeking out advertising on YouTube. The other way to use this platform is to simply pay for an ad. Check out our guide to video marketing on YouTube here.
- Twitter: Twitter is similar to Facebook in that you need to post videos that won’t annoy people, you need to be saying something useful, interesting or relevant, and then finding the perfect hashtags to attach it to. Check out our quick guide to posting videos on Twitter here.
- Instagram: Instagram is a platform for posting pictures, so will only be useful if you make visually interesting products (art toys, prints, clothing, architecture etc.) or if you can somehow take some funny, awesome or interesting photographs and relate them to your business.
- Pinterest: The same as Instagram, with primarily visual posts, so will only be useful to those in design-heavy fields.
- LinkedIn: LinkedIn is like Facebook for professionals, so will have limited potential as a destination for your videos. While it’s not anywhere near as popular as Facebook, it does have the advantage of being a place people go when they are actively looking for businesses.
- Website: All videos you make should go straight to your website. You can do an explainer on your landing page, special offers in the sidebar and infographics on the About Us page. This is a good opportunity to win over fence-sitters by humanizing your business.
Remember, if you want to get involved in making web videos for your business, it’s probably useful to hedge your bets by making one video and putting it in all of these places. Once the video is made it doesn’t take long to upload it to three or four platforms.
If you’d like some further inspiration, below is a selection of our related articles. You can find more on our blog here.