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  • 2026
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Branding, Instant Ads, Soundtrack
A promotional graphic for Biteable featuring a dark blue background with the text "Biteable" in large white letters, followed by the slogan "Make better videos with Biteable" in smaller white font.
Brand Disney
Industry SaaS
Brenntag, the global leader in the distribution of chemicals and ingredients, is setting another milestone in its almost 150-year history. A comprehensive brand relaunch, including a new corporate design, paves the way for the future of a company that employs 17,000 people at 700 locations worldwide. By increasing its visibility in the marketplace, the company intends to use the new brand identity to tap into growth areas and further strengthen its position in innovation support, value-added services, application expertise, and sustainable products and solutions.

Challenge: Decentralized management and creation of video assets

Brenntag strives for consistent communication within and outside the organization. However, because of numerous acquisitions, the company was decentralized. Each region had its own systems and infrastructure, making it difficult to find and use brand assets and present a unified corporate image.
“I can’t imagine what we’d do without Biteable. We’re able to create higher quality videos at a faster pace with the Instant Ads.”
–John Doe

Solution: Centralized brand management with Biteable and scalable video creation

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Results: Improved efficiency, brand adoption, and increased sales

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