We’ll let you in on a secret: corporate videos don’t have to be boring. Crazy, right? You can actually make them fun, dynamic, and engaging enough that people will want to work for you, or with you.
In this article, we’ll go into what form corporate videos can take, and then show you our list of the best corporate videos on the web. And that’s not all: we’ve also got video templates so you can easily make your own. Let’s dive in.
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Types of corporate videos
There are two major types of corporate videos: internal and external.
Internal corporate videos are for people who work for your company. Any message that needs to be repeated can be turned into a video as a valuable time-saver: employee onboarding videos, workplace safety videos, and company culture explainer videos are common types.
External corporate videos can have a positive impact on your bottom line. Most corporate videos act as supplements to your marketing and advertising videos, but that doesn’t mean they’re less important and that you can skimp on quality.
A corporate video maker like Biteable makes it fast and easy to create a corporate video that will match the quality of your marketing videos, for far less money than you’d ordinarily spend. Here are a couple of templates you can customize any way you like:
If you’re unsure of what to use corporate videos for, here are a few corporate video ideas to start you thinking:
An about video: You probably already have an ‘about’ page on your website. But does anybody read it? A good ‘about’ video can champion what your business stands for and inspire confidence far better than a couple of paragraphs on your website.
A FAQ video: Creating videos that answer the most common questions about your product or service can reduce the workload for customer service teams and improve your overall customer experience.
A customer testimonial video: Websites with video are 53 times more likely to reach the front page of Google, so video testimonials can help you get your social proof in front of more customers (and that means more conversions).
An explainer video: People won’t buy something if they don’t know what it is. An explainer video introduces your brand and covers essential questions like what your business does, who you help, and how you can help them.
- Product or service demo videos: A good demo video can help you get more customers, ease the learning curve for new customers, and reduce the strain on your customer service teams.
There are even more types of corporate video, but if you start with these five, you’ll have a solid supporting architecture for your marketing videos and a thorough library of content to help customers make a smart decision (to buy from you).
Now let’s talk about the great corporate video examples we promised (and the video templates to help you make the most of that inspiration).
Great corporate video examples and templates
There are a lot of directions you can go with corporate videos. It all depends on the personality you want your company to project. Is your company fun and whimsical? Or do you need to take a more professional approach? Is your brand rooted in a cause? Or is your company founded solely on innovation?
Get clear on your brand voice before you start shooting corporate videos. That way your presentation will remain consistent from video to video.
These are some of the best corporate videos on the web. Check them out and get inspired to make your own.
Funny explainer video
We’ll start with a corporate video that’s become a classic: the Dollar Shave Club explainer video.
This is, for all intents and purposes, an explainer video, but it shows a lot about the company along the way. A major reason it works is because it’s fun. That’s why people watched and shared it, and within a couple of months, everybody knew what the Dollar Shave Club was.
This video is great because it tells you everything you need to know in the first 10 seconds. You immediately know what the Dollar Shave Club is, who it’s for, and how it helps customers. By the 30-second mark, you also know why you should choose the Dollar Shave Club over the competition.
The takeaway: your explainer video can be a minute or two long, but people should get your core message in the first 10 to 30 seconds.
Think the comedy approach might work for you? We’ve got just the template for you. It’s fast, fun, and has a great soundtrack (that you can use for free with a Biteable account), which makes it perfect for sharing on social media. Check it out:
Fun customer testimonial video
Slack really took things to the next level with this one.
Yes, it’s a case study. But case studies provide social proof, just like customer testimonials, and this video is structured so it’s like a collection of customer testimonials.
A major win for this video is that it effectively establishes the problem that Slack solves and who Slack solves that problem for. It then goes on to show exactly how Slack helps businesses. This is an incredibly effective technique if your audience doesn’t know or doesn’t think they have a problem.
Something else that’s going right in this video is that it shows Slack in action, so the video is a product demo too.
The takeaway: If the first step in your sales process is convincing the prospect they have a problem, this type of customer testimonial video can be really effective.
Maybe you don’t have the actors or the budget to produce something like this. That’s cool, because you don’t need it. Start with our simple and entertaining testimonial template to get the fun and informative effect for a fraction of the cost.
Immersive product demo video
Dissolve provides stock footage and video for everything.
That’s cool. We just summed up a Dissolve explainer video in one line. This Dissolve explainer video goes one step further, though. It subtly takes on the role of product demo.
First, it shows the stock footage in its true context and explains what you can do with the stock footage in a way that’s cynically humorous. It’s brilliant because it gives Dissolve a hilarious brand persona, but it’s also smart, because explaining what you can do with stock footage can very easily feel condescending.
Additionally, it’s so entertaining that Dissolve sneakily gets you to watch three minutes of their stock footage. Well played.
The takeaway: if your product or service is drop-dead simple, that presents a good opportunity to use your product demo videos to build your brand voice.
Ready to show off your own stuff? There’s a Biteable template for that. Check it out:
Corporate explainer videos
This explainer video for Mint really nails it. It covers every aspect of the app in a minute and a half. Quick, professional, and to the point.
The smartest thing they did with this video was to translate every feature of the app into a benefit for the user. Each point is presented in a classic, “Mint does this, so you can do that” format, so viewers immediately know if they need Mint.
The video also ends with a great call to action. Your corporate videos shouldn’t be overly promotional, but customers should know how to engage with your company once they’ve watched your corporate video, whether it’s to make a purchase or contact customer support.
The takeaway: Your explainer video should tell potential customers how your product or service could benefit them and what they need to do after watching the video.
Need an explainer video that’s as smooth and clear as this one? Start with a smooth, clear business explainer template.
Viral company culture explainer video
HubSpot talent did something very smart in their talent recruiting: they made it fun and shareable.
If you watched it, this is obviously a company culture explainer video. The brilliance of it is that it’s funny enough to watch, even if you’re not looking to work at HubSpot, and that’s good for reaching more talent.
It’s also good for reaching customers. Who doesn’t want to buy from a company that treats their employees well and lets them have fun (but still produces professional work)?
This company culture explainer is a clever double whammy.
The takeaway: Your company culture is part of your brand. So, if you have the opportunity to use it to help you build rapport with customers, do it.
If you want to create a video that showcases your company culture for potential employees and entertains your customer, start with a solid company culture video template.
What we do video
As a consulting company, Practicus has to sell their approach just as much as their service, so their explainer video is an excellent example of emphasizing how you help your customers.
If your company beliefs or your methods are something that set your business apart, you should highlight those in your corporate explainer video. If your company works in a crowded market, the finer details like the how and why of your business can be very important differentiators that can draw new customers in.
The takeaway: Use your explainer video to demonstrate how or why you do things, if that’s what makes your company different from the competition.
Differentiating yourself from the competition is important, especially for service providers. Use a ‘what we do’ video template to make sure you stand out.
Authentic customer testimonial video
The key to customer testimonial videos is authenticity. Saying “real customers, not actors” at the start doesn’t cut it.
However, authentic doesn’t mean unprofessional. AirBnB nailed this balance of authenticity and professionalism.
Yes, it’s obvious the people have had time to rehearse their statements. Nobody stumbles over their words or says “um” six times.
But the staging, clothing, and dialogue all feel very natural, and not too over-rehearsed, which makes for an extremely high quality but believable customer testimonial video.
The takeaway: Help your customers plan their testimonials, but don’t write testimonials for them.
B2B explainer video
HubSpot gets another place in our collection of corporate video examples because they produce some of the best B2B videos.
The reason this B2B explainer video works well is because it’s so focused. HubSpot identified the biggest advantage they have over other inbound marketing solutions – simplicity – and went after that.
Although the entire HubSpot platform is explained, the viewer comes away with a very straightforward conclusion: using HubSpot is simpler than using anything else.
If you can, identify the strongest aspect of your product or service, your unique selling proposition, and double down on it in your explainer video.
The takeaway: If you only communicate one thing in your explainer video, make sure it’s the thing that separates you from the competition.
Want an explainer video that’s going to reach decision makers? Use a business explainer template to nail down that cheerful B2B vibe.
Animated explainer video
Sometimes a video really is the best way to explain things. Writing about business without being boring can be tricky.
A video can visually lighten the mood. The Dubai Association Center did a great job of getting the most out of their explainer video by using animation to lighten the tone and hold the viewer’s attention. That’s no small feat when your product is a place for associations to set up shop.
Another area where they made a good call is the length. It’s less than a minute and a half, which is just enough time to tell pviewers what the DAC does before they nod off.
The takeaway: video is a visual medium. Animated videos and simple visual effects can help bolster the attention-getting aspect of any corporate video so you can deliver information that might otherwise put people to sleep.
Check out how our Leadership Skills Tips template can make your message visually dynamic enough to keep people interested in what you’ve got to say.
Animation can be pricey and difficult to produce, but if you use an animated video template you can handle heavier topics with ease.
That’s it for our exploration of corporate videos. Hopefully these examples gave you some ideas for your own corporate videos.
If you’re feeling inspired to make your own corporate video, but didn’t find the right template in this article, check out the rest of our corporate video templates here.
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