You can actually make your corporate videos fun, dynamic, and engaging enough that people will want to work for you, or with you.
We’ve gathered our favorite corporate video templates, ready and waiting for you to edit. As a bonus, we also scoured the web for the best corporate video examples to inspire you. Learn everything that goes into a corporate video and get ready to make your own today.
If this still sounds daunting, not to worry. With Biteable on your side, making a corporate video has never been easier. Biteable has hundreds of brandable video templates and business-ready scenes to choose from. Make any template your own with done-for-you editing tools and a collaborative, teams-focused workflow.
On that note, let’s dive into the templates.
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Corporate video templates to get you started (edit them now!)
Types of corporate videos
Before we dive into more corporate video templates and examples, it’s a good idea to briefly explain the different types of corporate videos.
There are two major types of corporate videos: internal and external.
Internal corporate videos are for people who work for your company. Any message that needs to be amplified can be turned into an engaging video: employee onboarding videos, workplace safety videos, and company culture explainer videos are common types.
External corporate videos can have a positive impact on your business’ bottom line. Most corporate videos act as supplements to your marketing and advertising videos, but that doesn’t mean they’re less important and that you can skimp on quality.
A corporate video maker like Biteable makes it fast and easy to create a business video that matches the quality of your marketing videos for far less money than you’d ordinarily spend.
If you’re unsure of what to use corporate videos for, here are a few corporate video ideas to start you thinking:
An about video: You probably already have an ‘about’ page on your website. But does anybody read it? A good ‘about’ video can champion what your business stands for and inspire confidence far better than a couple of paragraphs on your website.
A FAQ video: Creating videos that answer the most common questions about your product or service can reduce the workload for customer service teams and improve your overall customer experience.
A customer testimonial video: Websites with video are 53 times more likely to reach the front page of Google, so business video testimonials help you get your social proof in front of more customers (and that means more conversions).
An explainer video: People won’t buy something if they don’t know what it is. An explainer video introduces your brand and covers essential questions like what your business does, who you help, and how you can help them.
- Product or service demo videos: A good demo video helps you get more customers, eases the learning curve for new customers, and reduces the strain on your customer service teams.
There are even more types of corporate video, but if you start with these five, you’ll have a solid library of content to help customers make a smart decision (to buy from you).
Now let’s talk about some of the best corporate video examples from around the web. Plus, we’ve thrown in more editable corporate video templates to help you make the most of that inspiration.
Best corporate video examples (plus more templates)
Whether you’re working from a video template or freestyling it, there are a lot of directions you can go with your corporate videos. It all depends on the personality you want your company to project. Is your company fun and whimsical? Or do you need to take a more professional approach? Is your brand rooted in a cause? Or is your business founded solely on innovation?
Get clear on your brand voice before you start making your corporate video. This will help keep your presentation consistent from video to video.
These are some of the best corporate video examples on the web. Check them out and get inspired to make your own. If you’re going the template route, we’ve included a Biteable corporate video template along with each example.
Funny explainer video
For our first example, we’ll start with a corporate video that’s become a classic: the Dollar Shave Club explainer video.
For all intents and purposes, this is a business explainer video. But it shows a lot about the company along the way. A major reason it works is because it’s fun. That’s why people watched and shared it, and within a couple of months, everybody knew what Dollar Shave Club was.
This business video is great because it tells you everything you need to know in the first 10 seconds. You immediately know what the Dollar Shave Club is, who it’s for, and how it helps customers. By the 30-second mark, you also know why you should choose the Dollar Shave Club over the competition.
Your corporate explainer video can be a minute or two long, but people should get your core message in the first 10 to 30 seconds.
The Biteable template
Think the comedy approach might work for you? We’ve got just the template. This corporate video template is fast, fun, and has a great soundtrack (that you can use with your Biteable account), which makes it perfect for sharing on social media. Check it out:
Fun customer testimonial video
Slack really took things to the next level with this one.
Yes, it’s a case study. But case studies provide social proof, just like customer testimonials. And this corporate case study video is structured so it’s like a collection of customer testimonials.
A major win for this corporate video is that it effectively establishes the problem Slack solves and who Slack solves that problem for. It then goes on to show exactly how Slack helps businesses. This is an incredibly effective technique if your audience doesn’t know they have a problem in the first place.
Something else that’s going right in this corporate video example is that it shows Slack in action, so the video is a product demo too.
If the first step in your sales process is convincing the prospect they have a problem, this type of customer testimonial video can be really effective.
The Biteable template
Maybe you don’t have the actors or the budget to produce something like this. That’s cool, because you don’t need it. Start with our simple and entertaining testimonial video template to get a fun and informative corporate video for a fraction of the cost.
Corporate explainer videos
This corporate explainer video for Mint really nails it. It covers every aspect of the app in a minute and a half. Quick, professional, and to the point.
The smartest thing they did with this video was to translate every feature of the app into a benefit for the user. Each point is presented in a classic, “Mint does this, so you can do that” format, so viewers immediately know if they need Mint.
The video also ends with a great call to action. Your corporate videos shouldn’t be overly promotional, but customers should know how to engage with your business once they’ve watched your video, whether it’s to make a purchase or contact customer support.
Your corporate explainer video should tell potential customers how your product or service could benefit them and what they need to do after watching the video.
The Biteable template
Need a corporate explainer video that’s as smooth and clear as Mint’s? Start with a smooth, clear video template like this one.
Viral corporate culture video
HubSpot talent did something very smart in their talent recruiting: they made it fun and shareable with this corporate culture video.
If you watched it, this is obviously a corporate culture video. The brilliance of it is that it’s funny enough to watch, even if you’re not looking to work at HubSpot, and that’s good for reaching more talent.
It’s also good for reaching customers. Who doesn’t want to buy from a business that treats their employees well and lets them have fun (but still produces professional work)?
This corporate culture video is a clever double whammy.
Your company culture is part of your brand. So, if you have the opportunity to use it to help you build rapport with customers, do it.
The Biteable template
If you want to create a video that showcases your company culture for potential employees and entertains your customer, start with a solid corporate culture video template.
What we do video
As a consulting company, Practicus has to sell their approach just as much as their service. Their “what we do” video is an excellent example of emphasizing how their business helps customers.
If your company beliefs or your methods are something that set your business apart, you should highlight those in your corporate video. If your company works in a crowded market, the finer details like the how and why of your business can be very important differentiators that draw in new customers.
Use your “what we do” video to demonstrate how or why you do things, if that’s what makes your business different from the competition.
The Biteable template
Differentiating yourself from the competition is important, especially for service providers. Stand out with this “what we do” corporate video template.
Authentic customer testimonial video
The key to customer testimonial videos is authenticity. Saying “real customers, not actors” at the start doesn’t cut it.
However, authentic doesn’t mean unprofessional. AirBnB nailed the perfect balance of authenticity and professionalism with this corporate video.
Yes, it’s obvious the people in this video had time to rehearse their statements. Nobody stumbles over their words or says “um” six times.
But the staging, clothing, and dialogue all feel very natural and not too over-rehearsed, which makes for a corporate video that’s high-quality but still believable.
Help your customers plan their testimonials, but don’t write testimonials for them.
B2B explainer video
HubSpot gets another place in our collection of corporate video examples because they produce some of the best B2B videos.
The reason this B2B explainer video works well is because it’s so focused. HubSpot identified the biggest advantage they have over other inbound marketing solutions – simplicity – and went after that.
Although the entire HubSpot platform is explained, the viewer comes away with a very straightforward conclusion: using HubSpot is simpler than using anything else.
If you can, identify the strongest aspect of your product or service, your unique selling proposition, and double down on it in your corporate video.
If you only communicate one thing in your corporate video, make sure it’s the thing that separates you from the competition.
The Biteable template
Want a B2B explainer that’s going to reach decision makers? Use a corporate video template like this one to nail down that cheerful B2B vibe.
Animated explainer video
Sometimes a video really is the best way to explain things. Writing about business without being boring can be tricky.
A video can also visually lighten the mood. The Dubai Association Center did a great job of getting the most out of their corporate video by using animation to lighten the tone and hold the viewer’s attention. That’s no small feat when your product is a place for associations to set up shop.
Another area where they made a good call is the length. It’s less than a minute and a half, which is just enough time to tell viewers what the DAC does before they nod off.
Video is a visual medium. Animated videos and simple visual effects can help bolster the attention-getting aspect of any corporate video so you can deliver information that might otherwise put people to sleep.
The Biteable template
Animation is pricey and difficult to produce, but if you use an corporate video template with ready-made animations you can handle heavier topics with ease. Check out how this animated video template makes the message visually dynamic enough to keep people interested.
That’s it for our exploration of corporate videos. Hopefully these examples and corporate video templates gave you some ideas for your own videos.
If you’re feeling inspired to make your own corporate video but didn’t find the right template in this article, check out more of Biteable’s corporate video templates here. Or start a free, 7-day trial to access hundreds more business-focused templates and brandable video scenes.
Corporate video templates made easy with Biteable
Finding the right corporate video template for your business is only half the battle. You also need a video maker that does the heavy lifting for you – so you can spend less time creating your corporate video and more time doing what you do best.
Biteable has everything you need to do it right and in style.
Choose from hundreds of brandable templates, ready-made video scenes, and corporate-focused animations. Make it your own by swapping out scenes, editing the text, and more – all with the touch of a button in Biteable’s intuitive video editor. You can even record first-person footage (or request footage from others) from directly within the app.
When you’re ready, brand your entire video automatically. Biteable’s innovative brand builder fetches your company colors and logo from the web and applies them to every scene in your corporate video. Share your video on all your platforms with a single, trackable link. It’s that simple.