Video communication offers a personal, memorable way to connect with your audience and begin to build stronger relationships. From product demos to customer support to social media marketing, video does what very few others can: offer a personal touch on often impersonal platforms.
In this guide, we’ll provide tips and tools to help you create engaging videos that effectively communicate with your customers, and outline when it is (and isn’t) appropriate to use video.
The power of video: Why use video to communicate with customers
Video is a powerful tool for communication for a number of reasons — it can kind of do it all. One of video’s superpowers is conveying a lot of information in a short amount of time (and in a super engaging way).
Video allows you to demonstrate products, explain concepts, and showcase your brand’s personality in a way that text or images alone cannot.
Video is:
- engaging
- digestible
- memorable
- easier to understand
- asynchronous
- something a little different
When to use video to communicate with customers
There are several situations where video can be an effective way to communicate with your customers.
Customer support: Use videos to explain common issues or questions, provide tutorials on how to use your products, and offer troubleshooting advice.
Updates & announcements: Use videos to announce new products or services, share company news or achievements, and provide updates on industry trends.
Introductions: Build trust with potential clients and customers with a personalized introduction video.
Educational content: Use the power of ‘show don’t tell’ to educate customers. Share helpful tutorials, how-tos, tips, and more.
Creating a community: Video is a powerful asset to have on your side when trying to build an online community. Sharing you or your brand’s personality is a sure-fire way to build trust and keep people connected.
Share success stories: Let success stories shine with video. Highlight your company’s successes, or the successes of your customers with a short and engaging video.
Showcase culture: Share what makes your company real with videos showcasing your company culture.
Product demos: Use videos to showcase your products or services in action, highlight key features, and demonstrate how they work.
And more. The list goes on. There are endless ways to use video to your advantage when communicating with customers. Continue reading to find out how to connect with customers successfully.
Create videos that drive action
Activate your customers or team with impactful, on-brand videos.
Tips for effective customer communication via video
1. Keep it short and sweet
One of the most important things to keep in mind when creating videos is to keep them short and to the point. Attention spans are shorter than ever these days, so you need to make sure that your videos get to the point quickly.
If you have a lot of information to convey, consider breaking it up into a series of shorter videos. This can help keep your audience engaged and make it easier for them to consume your content.
2. Make it visual
Video is a visual medium, so it’s important to make sure that your videos are visually appealing. This means using high-quality visuals and making sure that any video footage is well-lit and well-framed.
Consider using graphics or animations to help illustrate your points. This can be especially helpful for complex topics that are difficult to explain with words alone.
3. Keep it conversational
One of the benefits of video is that it allows you to convey personality and emotion. To take advantage of this, try to keep your videos conversational in tone. This means speaking in a natural, relaxed tone and avoiding overly formal language.
4. Show, don't tell
As we mentioned earlier, video is a great medium for demonstrating products or processes in action. Whenever possible, try to show your audience what you’re talking about, rather than just telling them.
For example, if you’re explaining how to use a new product, consider showing someone using the product in real-time. This can be much more effective than simply describing the process with words.
5. Use Biteable
Finally, if you’re looking to create engaging, effective videos quickly and easily, consider using Biteable. Biteable is a video creation platform that allows you to create high-quality videos in minutes, without any technical expertise required.
With Biteable, you can choose from a library of professionally designed templates and customize them to fit your needs. Whether you’re creating a product demo, a how-to video, or a promotional video, Biteable has everything you need to create engaging videos that will help you communicate with your customers more effectively.
Common video mistakes to avoid
When creating videos, there are some common mistakes you should avoid:
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Not focusing on the audience: Your videos should be tailored to your target audience’s interests, needs, and pain points.
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Poor lighting and sound quality: Make sure your videos are well-lit and the sound is clear and easy to hear.
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Not providing value: Your videos should provide value to your audience, whether it’s education, entertainment, or inspiration.
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Taking too long to get to the point: Respect your customers’ time by getting to the point quickly, and keeping videos as short as possible.
Video templates for communicating with customers
Biteable is a video creation platform that offers a variety of templates for customer communication. Here are five templates you can use to create effective videos.
Product demo
Use this templates to showcase your products and their key features.
Thank you video
Say thank you to a client or customer who deserves some kind words. Ideal for customer service teams or sharing on social media.
Company update or product launch
Use this template to announce new products, services, or company news.
Customer tutorial
Use this video template to provide step-by-step instructions on how to use your products or services.
New customer outreach
Connect with potential clients with the power of video. Use this template to reach out to new connections.
Connect and communicate with video
Communicating with customers via video can be a powerful way to build stronger relationships, showcase your brand’s personality, and provide valuable information to your audience. By following these tips and using Biteable’s templates, you can create engaging and effective videos that help you stand out in a crowded market.