How to make internal newsletters people will want to read

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Internal newsletters can be a powerful tool for fostering employee engagement, building a sense of community, and keeping everyone informed about the latest happenings within your organization. To help you create a captivating internal newsletter that your employees will love to read, we’ve put together an everything-you-need-to-know guide. Read on to master the art of internal newsletters.

Unlocking the power of connection: The benefits of having an internal newsletter

An internal newsletter is more than just a communication tool within your organization; it’s a catalyst for connection and collaboration. A well-crafted internal newsletters has the power to:

Foster a strong sense of belonging and involvement

Imagine your employees eagerly opening their inboxes to find a well-crafted newsletter, brimming with company news, updates, and events. By keeping everyone in the loop, your internal newsletter becomes a powerful conduit for fostering a strong sense of belonging and involvement. It ensures that employees are informed, included, and connected to the pulse of the organization. When individuals feel valued and in-the-know, they become more engaged and invested in the collective success.

Boost morale and motivation through recognition

An engaging internal newsletter is a platform for celebrating achievements, recognizing outstanding contributions, and sharing success stories. By shining a spotlight on individuals or teams who have gone above and beyond, you ignite a flame of inspiration and pride within your workforce. Recognizing accomplishments not only boosts morale but also motivates others to strive for greatness. When employees see their hard work acknowledged and celebrated, they feel motivated to continuously excel and contribute to the overall success of the organization.

Foster transparency and alignment

Communication is the lifeblood of a thriving organization, and an internal newsletter plays a vital role in fostering transparency. By regularly sharing updates, milestones, and strategic initiatives, you create an environment of openness and trust. Employees gain insights into the company’s goals, progress, and challenges, allowing them to align their efforts and work towards shared objectives. This transparency builds a foundation of trust and empowers employees to make informed decisions, collaborate effectively, and contribute meaningfully to the company’s growth.

9 tips for more effective internal newsletters

Now that we’re all on the same page about why an internal newsletter is a worthy investment, let’s look at the ins and outs of pulling off a good one.

1. Know your audience: The key to success

The first step to creating an effective internal newsletter is understanding your audience. Take the time to identify their preferences, interests, and information needs. Conduct surveys or feedback sessions to gather insights directly from your employees. Understanding what they care about will allow you to tailor your content accordingly and increase the likelihood of your newsletter being read.

Pro tip: Consider segmenting your audience based on their roles, departments, or interests. This way, you can deliver more targeted content to different groups, making the newsletter even more relevant and engaging.

2. Set clear objectives: Inform, inspire, or engage?

Before you start drafting your newsletter, define your objectives. Are you aiming to inform employees about company news, inspire them with success stories, or engage them through interactive elements? Establishing clear goals will help you shape the content and structure of your newsletter effectively.

Pro tip: Rotate the main focus of your newsletters periodically to keep things fresh. For example, one issue could be centered around celebrating achievements, while another could focus on professional development tips.

3. Eye-catching layout: Grab your readers' attention

A visually appealing and user-friendly layout is crucial to grab your readers’ attention. Use a clean design with a consistent color scheme, fonts, and formatting. Incorporate eye-catching visuals, such as images, infographics, or videos, to break up the text and make your newsletter visually engaging.

Pro tip: Consider using themed templates for each edition to add an element of fun and excitement. This will also make your newsletter instantly recognizable and reinforce your brand identity.

4. Compelling content: Keep it concise and relevant

The heart of your newsletter lies in its content. Make sure your articles and updates are concise, relevant, and easy to digest. Highlight important information, such as company news, achievements, upcoming events, and employee spotlights. Incorporate stories, anecdotes, or personal experiences to add a human touch and foster a sense of community.

Pro tip: Include a “Did You Know?” section with intriguing facts or trivia related to your industry or organization. This will pique curiosity and keep your employees engaged.

5. Embrace content diversity: Mix it up

To keep your newsletter fresh and interesting, vary the content formats. Include a mix of articles, interviews, videos, podcasts, or interactive elements. Experiment with different styles to cater to different learning preferences and capture your employees’ attention. 

Use a video template like the one below to create an engaging video for your newsletter.

Pro tip: Create a rotating editorial team comprising employees from various departments. This will bring diverse perspectives and ensure a broad range of topics and content ideas.

6. Provide value: Empower your employees

Your newsletter should provide value and utility to your employees. Include practical tips, industry insights, or educational resources that can help them in their professional or personal lives. Make it a go-to resource for relevant information and empower your employees with actionable knowledge.

Pro tip: Consider creating a regular column featuring employee success stories or showcasing innovative projects within the organization. This will not only inspire others but also foster a sense of pride and motivation.

7. Mobile optimization: Accessible anywhere, anytime

In today’s mobile-centric world, it’s crucial to optimize your newsletter for mobile devices. Ensure that your newsletter is mobile-responsive, with easily readable text and appropriately sized visuals. Test your newsletter on different devices to guarantee a seamless experience for all readers.

Pro tip: Use engaging pre-header text to entice readers to open the newsletter on their mobile devices. A witty and intriguing preview can make all the difference!

8. Consistency is key: Stick to a schedule

Consistency is key when it comes to internal newsletters. Establish a regular schedule, whether it’s weekly, biweekly, or monthly, and stick to it. This will create anticipation among your employees and help them develop a habit of engaging with your newsletter.

Pro tip: Experiment with the best time to send your newsletter. Is your team more likely to engage with your newsletter on Monday morning or Friday afternoon?

9. Foster interaction: Engage and involve

Foster a sense of community and encourage interaction with your newsletter. Include interactive elements like surveys, polls, or Q&A sessions. Invite employees to share their thoughts, suggestions, or success stories. Respond to their feedback and feature their contributions in future editions. This will create a sense of ownership and encourage ongoing engagement.

Pro tip: Host a monthly “Employee Spotlight” section where you feature one employee and their accomplishments. This will make the newsletter more personal and encourage others to strive for recognition. Try a video template like this one:

Add video to your newsletter with Biteable

Follow these tips and tricks to craft a newsletter that people will look forward to reading, while also fostering a stronger sense of community and employee engagement within your organization. 

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