YouTube Shorts: Boosting your business with short-form videos

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YouTube Shorts has taken the online video world by storm, offering users the opportunity to create captivating short-form videos that are 60 seconds or less. With its prominent presence on YouTube’s homepage Shorts shelf and the dedicated Shorts tab on the mobile app, this new feature provides a platform for easily discoverable and snackable content. 

In this article, we’ll delve into what YouTube Shorts are, how to create them, and how they can benefit your business.

What are YouTube Shorts?

YouTube Shorts are bite-sized videos designed to grab attention and provide quick entertainment. With a maximum duration of 60 seconds, Shorts allow creators to express their creativity and engage with their audience in a concise format. These videos are prominently featured on the homepage’s Shorts shelf and can also be found in the dedicated Shorts tab on the mobile app.

How to create YouTube Shorts

The process of creating YouTube Shorts is incredibly user-friendly and accessible to anyone with a smartphone. You have the option to record videos directly on your phone or upload pre-existing videos from your camera roll.

To enhance the visual appeal and engagement of your Shorts, you can also incorporate music, apply filters, and add captions. This creative freedom allows you to experiment with different styles and elements to find what resonates best with your audience.

Creating YouTube Shorts with Biteable

An easy way to kickstart your YouTube Shorts journey is with the Biteable video maker. 

1. Choose a 9:16 video template

YouTube Shorts are all about full portrait videos (9:16). Start with a 9:16 video template from Biteable’s template library.

2. Add stock footage or upload your own

Search Biteable’s stock library full of images and footage you can add to your video. You can also add animations, music, text, or upload your own footage, images, or voice-over.

3. Upload to YouTube as a Short

When you’re happy with your video, download the finished product and upload it to YouTube as a Short. To do this, upload your YouTube video as normal, but be sure to add “#Shorts” to either the title or description of your video. 

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The appeal of YouTube Shorts

Similar to TikTok or Instagram Reels, YouTube Shorts have quickly gained popularity due to their unique characteristics and dedicated audience. With their short and snackable nature, Shorts cater to viewers seeking quick entertainment and discovery of new content creators.

By leveraging Shorts, you can tap into this dedicated audience and expand your reach. Whether you’re a content creator or a business, Shorts provide an opportunity to engage with your audience in a concise and impactful way.

Benefits for businesses

For businesses, YouTube Shorts offer a valuable avenue to connect with your target audience. The simplicity of creating Shorts allows you to experiment with various content types, enabling you to find the sweet spot that resonates with your viewers.

By consistently sharing engaging Shorts, you can increase brand visibility, drive traffic to your other content or products, and establish a strong presence on the platform.

Create engaging YouTube Shorts content with Biteable

YouTube Shorts present an exciting opportunity for content creators and businesses alike. With their short-form, attention-grabbing format, Shorts offer a unique way to engage with viewers and expand your reach.

Whether you’re sharing entertaining videos, promoting products, or building brand awareness, YouTube Shorts can be a powerful addition to your marketing strategy. Embrace the creative freedom, experiment with different styles, and seize the potential that YouTube Shorts bring to your business.

Start your YouTube Shorts journey with the Biteable video maker. Try it for yourself today with a 7-day free trial.


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