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Create Facebook videos that get all the likes with the Biteable Facebook video maker. Engage followers and grow your business.
Did you know?
Facebook has over 8 billion video views per day. — TechCrunch
How to make Facebook videos the easy way
Creating video for Facebook that stands out
Facebook makes it easy for you to get in front of the people you want to sell to. To create a video for Facebook and get a video campaign up and running in no time, the Biteable video maker is your best friend.
So where do you begin?
Tried and tested video templates
You don’t have to be an advertising mogul to make a Facebook video with impact. Biteable’s crack team of digital marketing experts have studied successful Facebook ads and created Facebook video templates based on what they learned, and you can reap the rewards. All you have to do is select a template from the Biteable library and tune it to your brand.
Everything from the clips, colors, and text in the Biteable video maker is editable, so you can tweak your Facebook video exactly how you like.
But don’t worry, customizing your Facebook video doesn’t have to be hard or time-consuming. With Biteable’s smart editing tools, it’s pretty much done for you. All you have to do is press “publish”, then sit back and reap the rewards of a Facebook video made right.
Small cost, small effort, huge reward
The good news: Uploading video ads to Facebook is cheap and easy. Facebook even lets you choose your demographic so your video ad gets right to the people who’ll be most interested. For such a minimal investment, you can increase the exposure of your brand tenfold.
The great news: You don’t have to spend hours or fork over thousands of dollars to make a video ad for Facebook. You can make Facebook ads using Biteable’s video maker. Start with a free 7-day trial and if you like what you see, upgrade to the plan that best meets your needs. Did we mention how quickly you can make a video ad?
It takes us around 20 minutes to create a video [with Biteable]. We've broken all our website traffic records and product sales have increased by 110% over the past 30 days.
Tips for making your Facebook video shine
The question shouldn’t be if you’ll make video ads for Facebook, it should be how. Biteable’s video maker turns a daunting task into a fun one, helping you craft an unforgettable and effective Facebook video that piques interest where you want it.
A sizzling start
An attention-grabbing intro is essential for a successful Facebook video. Think about your brand and the problem your product or service solves. Create a bond with your potential customers by telling them how your product makes their lives easier. Couple that with some big effects and punchy scenes from the Biteable library, and you’ll have people smashing that Like button faster than you can eat a bag of popcorn at a movie marathon.
Lean and mean
Just because you can upload lengthy videos to Facebook doesn’t mean you should. In fact, you’d be surprised to know that your video is way more likely to generate interest by keeping it short and shareable. We’re talking around 30 seconds long.
Think about the most viral videos of the past decade. You’d be hard-pressed to find any that are over a minute long. Keeping your Facebook video short and sweet means you’ll get to the point sooner and people will be more likely to stick around to the end. And that will drive them to like your page and become a supporter of your brand.
How to optimize your Facebook video for best results
Once you’ve made your winning Facebook video, there are a few extra things to take care of before you send it out into the world. These quick steps will go a long way to making your Facebook video the best it can be.
Choose the right objective
Optimizing your Facebook video for the right audience is easy. Select the objective for your video (if you want to paint in broad strokes, select ‘Brand Awareness’) and select the demographic – you can be as specific or as broad as you like.
Don’t neglect the details
When it comes to optimizing videos for Facebook, it’s all in the details.
Make your title clear and descriptive.
Add a short, clear, and descriptive title that tells people what your Facebook video is about at a glance.
Pick an eye-catching thumbnail.
Next, choose a thumbnail (pick the most eye-catching frame you can find). Your thumbnail is what stops the scroll, so don’t skimp on this step! With Biteable, you can easily choose any frame in your video to be your thumbnail.
Add relevant tags to make your Facebook video searchable.
Get wider exposure by helping new people find your video. Add relevant tags so your Facebook video comes up in searches for similar topics.
Make your Facebook video stunning without sound
About 85% of Facebook videos are watched without sound, and the last thing you want is to take up precious seconds with a message asking people to turn their sound on (they usually don’t).
If your Facebook videos include important audio, make sure you include onscreen text and/or subtitles so the message isn’t lost.
Take advantage of animated text
With or without sound, animated text is a brilliant way to catch the viewer’s eye. Biteable has a team of in-house animators creating amazing, colorful, and playful animated text scenes you can use in your videos. Check out some of our animated video templates.
FAQ: All about how to create Facebook videos
You’re ready to create Facebook videos, but you have a few more questions. No problem. We’ve got you covered with an FAQ about all things Facebook video and Facebook video makers.
What size should a video for Facebook be?
Use these size requirements when creating video for Facebook:
- For Feed, Facebook Marketplace, In-stream, Stories: 16:9, 9:16, 1:1, or 4:5
- For Facebook search results: 1:1
- Facebook feed, Marketplace, and search results: max 240 minutes
- In-stream: 5 seconds min, 10 min max
- Stories: 1 second min, 120 seconds max
Find all the Facebook video specs here.
How do you make a video for Facebook?
To make a video for Facebook:
- Choose a Facebook video maker, like Biteable.
- Pick a template or start from scratch.
- Add in ready-made scenes and stock footage or upload your own.
- Customize with music, on-screen text, and animations.
- Use Brand Builder to automatically apply your brand colors to your video.
- Download and share.
How do I make a short video for Facebook?
When you make a short video for Facebook, remember these tips:
- Hook viewers right away. Capture attention in the first scene.
- Reveal the subject in the first 5 seconds. Make it clear what your video is about.
- Keep scenes short. 1-6 seconds. (For upbeat vids, keep closer to 1-second scenes.)
- Remember a call-to-action. End your video by telling viewers what to do next.
What is the best video maker for Facebook?
When it comes to the best video maker for Facebook, we have to say Biteable. But objectively speaking, find a Facebook video maker that’s easy to use with a wide selection of visuals (templates, stock footage, animations). Use the free trial to make sure it has the tools you need to create Facebook videos that meet your needs.
Slay social media with Biteable’s Facebook video maker
You’re ready to create Facebook videos and Biteable is ready to help. With Biteable’s Facebook video maker, you can make videos in minutes, no experience necessary.
Choose from hundreds of video templates and ready-made scenes (or start from scratch). Make it your own with over 1.8 million stock clips, images, and unique animations. Add a voiceover and record new footage without ever leaving the app.
Biteable’s easy-to-use tools and Smart Editor make creating video for Facebook so easy, you’ll wonder how you ever got through the day before you found it.
Learn more about making a video for Facebook
If you’re still hungry for more tips and tricks on crafting the perfect Facebook video, the Biteable blog is a five-course meal and will teach you everything you need to know.