Make enticing Facebook video covers that turn curious visitors into devoted fans. Biteable’s online video maker makes the process smooth as butter.
What Facebook cover video do you want to make?
Make and bake a Facebook cover video in a few clicks
- Choose your favourite template (we have a heap to choose from).
- Sign into your Biteable account. No account? No problem. [Make one for free.](Sign into your Biteable account. No account? No problem. Make one for free.)
- Sprinkle your personal seasoning into the template. Add custom clips, change fonts and colours. Make it eye-catching!
- Download the video to your computer. Save it somewhere special.
- Upload to your Facebook header and kapow! You’re done.
Kicking things off
Showcase your brand
Your Facebook banner is the first thing people see when they land on your page, and since 2017 you’re able to use videos instead of images. Showcasing a Facebook cover video is the perfect opportunity to turn some heads and get those viewers to stick around.
Why use a Facebook cover video? If a picture says a thousand words, than a video says a million. You can bring the various elements of your brand into focus over the course of a video, giving you the chance to showcase who you are as well as your products and services.
Keeping things fresh
You want to keep your Facebook page in people’s minds and active on their news-feed. Regularly updated Facebook cover videos are a great way to do it, constantly giving your supporters a reminder to revisit your page to check out some of your new content, news, or offers.
When you need a Facebook cover video (or ten), Biteable’s online video maker has you covered. And you can create and upload one it in the time it takes to eat your morning cereal (even if you’re hungry). There are a bunch of templates to start with, put together by our marketing professionals. Or you can start from scratch if you know exactly what you want.
Professionalism on a budget
You might think that it’d cost a fortune to make a Facebook cover video. After all, you want to give the impression of professionalism, conveying your brand’s identity with scenes, music, writing and colours. Think again - Biteable’s online video maker puts the tools of a creator in your hands, allowing you to make your Facebook cover video exactly the way you want it.
After all, nobody knows your brand better than you do. And best of all, you don’t have to book out the whole day to get it done. You can create a video for absolutely free, and you can upgrade later if you want to remove the watermark.
Cover all bases with a dynamite cover video
This isn’t any ordinary video
You could upload any old video to Facebook and call it a day. With just a little bit of extra time and thought, you can create something so captivating your viewers will be smashing that Like button before they even finish it.
The technical stuff (that you don’t need to worry about)
Facebook has certain technical specifications that need to be followed, Biteable’s online video maker takes care of it all for you. This means you can spend more time making your cover video masterpiece and less time converting .WMV’s to .MP4’s.
Just because your Facebook cover video can be up to 90 seconds long, doesn’t mean it should be. You’re introducing your brand to the viewer here, not giving them the entire run-down of your schtick. As hard as it may be, try to restrain from pumping the cover video with too much information - try to boil your message down to your key points, and if you can, try to keep it as short as possible (between 15-30 seconds is a good time to aim for).
Biteable’s online video maker has a bunch of templates made by marketing professionals to get you started, and are already an ideal length so you can hit the ground running.
Easy. Inexpensive. Excellent results.
Pro tips ('cause you're a pro)
A Facebook cover video to remember
The key to creating an effective Facebook cover video is to focus on your audience. What’s the best way to show them what your brand is all about, and what scenes can you use to help them instantly understand you? This insight is the key to making your cover video sing.
Once you know, Biteable’s online video maker has a slew of hand-picked shutterstock footage to choose from so you’ll always find footage that speaks volumes about your brand, and intrigues your target audience.
Make it count
Cover videos are a great way to inject personality into your Facebook page - viewers don’t even have to scroll to see it, and it plays automatically. People are going to see this video, and presents you with a great opportunity to show people what your brand is all about.
For instance, open with testimonials praising your work to hook a viewer in. Make sure to keep these clips short. And to top it all off, create a theme with your logo and brand colours - Biteable’s online video maker makes it easy to modify our scenes to fit your brand.
Don’t rely on audio
A number of people will watch your video with mute on (as audio is disabled by default in cover videos) so make sure you get the full experience without audio. For instance, if you choose to put in testimonials, have the quotes appear as text beneath the speaker so it can be read.
The templates in Biteable’s video maker are designed with this consideration already in mind, with captivating imagery and smooth animations to keep your viewers watching - no audio required.
Take your Facebook cover video to the next level
When it comes to your brand, first impressions count for a whole lot. So if you want to amplify your Facebook cover video, the Biteable blog is loaded with tasty morsels for you to feast on.