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As an HR pro, the information you share is vital — to individual employees, their teams, and the company as a whole. But most days, getting everyone to read, engage with, and remember your messages is an uphill battle.
It doesn’t have to be this way. Elevate your messages above the noise of email, Slack, and Zoom with the Biteable HR video maker. Share your videos everywhere with a single link and track results with Biteable’s built-in analytics.
Increase — and measure — the impact of your most important messages.
Create a deep understanding of shared purpose.
Inspire action and get everyone working toward the same goals.
How to make an HR video in minutes
- Log in to Biteable or create an account.
- Choose an HR video template (or start from scratch).
- Customize your video with animated text, photos, stock footage, and animations.
- Share your video with a clickable link, and measure its success with Biteable analytics.
- Bask in the satisfaction of engaging your people
Get started with an HR video template
The place of video in a post-COVID world
2020 was one for the record books.
Almost overnight, our entire way of working was upended. And as we emerge into a post-COVID world, one thing is clear: there’s no going back. The working world will continue relying more and more on remote arrangements and distributed teams.
As anyone in the HR world knows, this is a double-edged sword.
On one hand, your company now has access to a much wider talent pool and lower operating costs. On the other hand, just about every task your human resources team undertakes is more complex when your workforce is distributed.
Employees have more options than ever, which puts pressure on HR to create top-notch recruiting assets. With so many infrastructure pieces to put in place, onboarding remote hires is tricky. Even day-to-day activities are more complex when you’re not just down the hall from the rest of the team.
Fortunately, remote communication is where video really shines. Video is designed to make electronic communication as personal as possible. With the help of a few trusty HR video ideas, video is the next best thing to a face-to-face conversation, or — let’s be honest — a Zoom call.
Video statistics show that people retain 95% of a message they see in a video, but only 10% of a message they read. Additionally, 59% of executives would rather watch a video than read text.
And it’s not just the executives. According to Forrester Research, employees are 75% more likely to watch a video than read an email. And KISSmetrics found that videos generate a staggering 380% higher response rate than email and other forms of internal comms.
When it comes to solving modern HR problems, video simply outperforms every other communication solution. And video addresses these challenges without replacing your tried and true tools such as email.
In fact, video enhances many of your traditional tools, helping you solve communication problems at every level of HR operation.
How to implement video
Remote work has introduced new challenges and amplified old challenges for HR teams. Even those of us who’ve returned to the office have noticed — employees expect a different level of communication. It’s tough to get attention when HR is just another email in the inbox.
Fortunately, video is here to help with everything you do as an HR pro.
Showcase company culture and recruit top candidates
Recruiting is a unique HR responsibility that requires a marketer’s creativity and toolkit. So why not take a page out of the marketer’s playbook and use video for recruiting?
Most companies leave video out of their recruiting efforts, but this is a mistake. Adding video to your recruiting efforts helps you convey your company culture and stand out in a sea of written job descriptions and noisy LinkedIn messages.
Showcase company culture, let candidates hear from future coworkers, answer FAQs, and give recruits a sense of what it’s really like to work for your company.
Can a job description do all that?
Onboard new hires with ease
Onboarding can make or break an employee experience.
Many HR pros see onboarding as the biggest challenge they face when trying to improve employee engagement. That’s because a poorly designed onboarding affects far more than the first few days of a new hire’s experience.
In fact, Bamboo HR found that 1 in 25 employees ultimately leave their positions because of poor onboarding practices.
Video accelerates the learning curve for new staff by giving them on-demand content that quickly and effectively teaches the essentials about how your company operates and how they can best contribute to its success.
And, because you can host all of your onboarding videos in a content library, employees are able to watch them over and over again when they need to refer back.
Align company values
One of the biggest challenges with company core values is actually aligning employees with these values in concrete, actionable ways. Engraining values into your organization’s operations takes time. And effort. And repetition.
An overarching company values video is an engaging and entertaining way to introduce your company values during onboarding. But don’t stop there.
Make your values highly visible by regularly releasing short values videos. Each video can highlight one specific value or give kudos to an employee or team that displays that value.
Because video has the capacity to be focused, personable, and lively, your people will actually look forward to watching them. And the repetition will go a long way toward aligning company culture with these values.
Engaged employees are happy employees. And happy employees do better work. But one of the biggest challenges with distributed teams is finding ways to engage employees, both with the company and with one another.
It’s just too easy to feel isolated when you only interact with your teammates through email, Slack, and the occasional Zoom call. Create a sense of belonging by asking new employees to introduce themselves with a short “meet the team” video.
Then, keep the video engagement going by regularly celebrating work and life milestones. Video gives these celebrations a personal touch that even the most well-written Slack message can’t compete with.
Video is also a great way to bridge the gap between employees and the C-suite. Executive statements and letters are good, but they are time-consuming to write and they often come off as impersonal. Video personalizes the message; it’s the next best thing to delivering it face-to-face.
Develop effective trainings
Instead of making employees sit through an hour-long training on a complex topic, break it down into bite-sized pieces with a series of easy-to-digest videos they can watch at their convenience, wherever in the world they might be.
Video makes complex topics easier to understand. It also takes into account different learning styles, letting people absorb the information at their own pace, rewinding and replaying as often as they need.
Video is also a great compliment to any live training. Whether you are in-person or over Zoom, give your presentation an element of visual interest with short videos that illustrate your main points. Or, create a video highlighting the key takeaways and make it available any time an attendee needs a quick refresh.
Clarify company benefits and policies
Company benefits, policies, and codes of conduct are must-know material. But these documents are long. And they’re not exactly page-turners. When you roll out a new policy, ditch the paragraphs-long email announcement and send out a video highlighting the key takeaways.
Instead of skimming (or skipping over) long blocks of text, people will stay engaged and walk away with a better understanding of the most important points and a clear directive about what they need to do next. Ensure everyone is on the same page and, hopefully, get fewer of those questions that make you want to say, “You should already know this.”
With Biteable’s video analytics, you’ll even have concrete numbers to share when the COO asks for a status update on the new policy rollout.
Fine tune announcements
It’s sad but true. Many employees aren’t even reading your announcement emails, let alone taking action on them.
Whether you are sharing a C-suite update, announcing a new hire, or crossing your fingers for a good turnout at the company picnic, video gives your announcements the attention they deserve.
You’ll also save valuable time by skipping the lengthy email-drafting process and quickly briefing out an announcement video (with the help of Biteable’s templates!) instead. The end result will get better response rates, move people to action, and bask in the glow of an announcement well done.
HR video best practices
Now that you have a better understanding of how video elevates your mission-critical comms, it’s time to dig into the nitty gritty.
Follow these tips to create HR videos that engage, align, and activate your people every time. Use these video best practices to guide your first (or 100th) HR video, then watch your colleagues crown you the HR Video Pro.
Make your message clear
A stunning video is no help to anyone if your message isn’t crystal clear. HR videos work best with one primary message repeated throughout. Delve into the details then outline the key takeaway again at the end.
Write down your video’s aim before you start creating it, and check back on it when you’re done. Does your video answer your question or deliver your desired message? Yes? Perfect. You nailed it.
Does your video answer other questions, too? Or does it veer off into other topics? Time to pair it down.
If possible, before the final review process, share the video with a colleague who wasn’t involved in the messaging. Ask them to tell you the main point. If the two of you are on the same page, you know you’ve done your job.
Keep videos short and sweet
Your people are busy — respect their schedules with short videos that get straight to the point and keep them engaged until the end. Messages shared in shorter videos are typically easier to retain, as your audience is less likely to be hit with information overload.
If the information you need to share is more complex, consider breaking it down into a series of shorter videos. Add your related videos to a library so they are easy to access all in one place.
Take a page out of the video marketer’s playbook with these video pacing tips:
Cut to the chase: Tell viewers what your video is about right away, within the first few seconds.
Keep a snappy pace: Add a scene cut every few seconds to hold people’s attention.
Give viewers enough time to read: Keep text on screen long enough for people to read it at a comfortable pace. Break longer chunks of text up into multiple scenes if necessary.
- Use music to set the mood: Music is a major part of the mood in your video. Make sure it sets the right tone.
Feeling overwhelmed by these pro tips? We’ve got you covered. All of Biteable’s video templates are designed by pros who understand pacing, so you don’t have to.
Use video consistently
“Consistently” has two meanings here.
The first is that, once you start using video for HR communication, keep using it. That way everyone gets used to seeing videos in your emails and referencing videos to get the information they need.
People are creatures of habit. If you only use video sporadically, they will continue to rely on the resources they’ve always used, even if those resources are less efficient. Keep the videos coming, and people might even start using video within their own teams.
The other part of consistency is keeping the style and tone of your videos consistent. Just like every other piece of communication, it’s important to ensure your videos are consistent with your organization’s culture, values, and communication procedures.
One of the best ways — perhaps the very best way — to keep your videos and messaging consistent is to use templates. Yes, templates save time. But that’s not all they’re good for.
Templates also help keep you from creating videos that are too long, uncomfortably paced, or are out of sync with your company’s established communication style.
In short, templates let you establish a high standard of quality for your videos and maintain it over the long term.
Bring your brand to the screen
As you design your templates, make sure your company’s internal branding is well represented throughout. Add your company’s colors, fonts, and logo to keep your comms consistent and on-brand.
Is humor an important part of your company culture? Or does the team typically take on a more serious tone? Setting the right tone is as important as logo and colors when it comes to branding.
Likewise, establish a set of standards for animations, images, and stock clips. Do the people (animated or real) in your videos accurately represent your workforce?
With Biteable, creating inclusive images is easy. We have over 1.8 million diverse stock clips, images, and animations to choose from. And you can easily customize the features of any animation.
Create more accessible comms
One of the less-obvious benefits of video communication is the added accessibility. Uploads with audio, voiceover, on-screen text, visuals, and captions create accessible comms for your whole team.
Consider the needs of your team and create videos that work perfectly for your people. Always include a voiceover or speaker in your videos for visually impaired team members, or be sure to caption your video comms for coworkers with hearing difficulties.
In fact, video experts recommend always captioning your videos, whenever possible. Many people prefer watching a video with the sound off, especially in a crowded office (or a crowded work-from-home space).
End with a call-to-action
Give people a final nudge by including a call-to-action right at the end of your video.
Remind employees to activate an account, sign up for an event, or get in touch with their manager as your parting message. If no action needs to be taken, use the final scene of your video to let your people know where they can find more information or who to reach out to with questions.
Send and share with a time-saving link
Once you’ve dotted the Is and crossed the Ts on your video, share it with the team via a Biteable link. Sharing your video with a link gives you access to analytics, so you always have up-to-date stats on how employees are engaging with it.
You also have the option to download and embed your final product, but you’ll be missing out on the measurable powers of analytics. For HR videos, we suggest sharing via a link whenever possible.
If you ever need to change the information in one of your videos, no worries. You can edit your video an unlimited number of times, even after you’ve shared it. Any changes you make will automatically update, so you never have to worry about outdated content living in your video library.
It’s that simple.
Amplify your message with video
Stay up to speed on everything you need to know about engaging, aligning, and activating your employees with video on the Biteable Blog.