Use Biteable to create fun, shareable Instagram stories that rack up views, and demand attention. Show your audience your personality and open the door to a whole new world of engagement.
Did you know?
Instagram stories have 500 million daily users and one-third of the most-watched content comes from businesses. — Instagram
How to make an Instagram story easily
- Jump onto Biteable and pick your favorite video template.
- Pull in content from your library or customize a template using the Biteable library of footage, image, and animation.
- Share your video to Instagram and jazz it up with Instagram add-ons like stickers, hashtags, and polls.
- Post, rinse, repeat.
Why businesses have jumped on the Instagram stories train
Perishable video content, like live streaming and Instagram stories, has become unexpectedly popular with a younger audience. It’s taken a while but some of the ballsier businesses are getting on board with this new breed of video and Insta stories are the easiest entry point for it with big rewards.
Instagram stories have 500 million daily users and one-third of the most-watched content comes from businesses. With a little help from Biteable’s Insta story templates, you can start posting beautiful stories and stake your claim as a frontrunner.
Talk to your audience with Insta stories
Stories are a great way to do some low-key advertising, a little surreptitious user testing, and open the DMs to feedback and chatter. After you make a story video in the Biteable editor, open it in Instagram, and play around with the cool features to increase engagement, like polls, questions, and quizzes.
Remember: less polish, more personality
Insta stories are quick-draw. And because they’re designed to expire in 24 hours, the expectation for content, even for businesses, is lower. Viewers want to see videos that are less polished and more fun, which is great news for marketing managers.
Your Insta stories are a channel to show the human side of the business, go behind the scenes, and experiment with different types of video before immortalizing it on your feed.
What is an Instagram story?
An Instagram story is a video or image that expires within 24 hours of being posted. On Instagram, new stories are displayed as circles at the top of your feed. Once you’ve watched a user’s story, their circle becomes transparent and moves to the end of the queue. While stories do expire, you can save your best stories in collections on your profile.
Use stories like listicles
Stories don’t have to fly solo. Use stories to break up information and deliver key headings in an individual story with a Biteable slideshow or explainer template. The visual consistency is great for engagement and the viewer can click through and consume your content at their own pace. Instagram will naturally cut up your videos into 15-second chunks which save you even more time while editing.
Use stories when there’s a time crunch
Instagram stories are incredibly versatile when it comes to time-sensitive promotions like sales and events. Use stories and story collections to promote your flavor of the month without having it take over your profile and dilute your brand messaging. Biteable’s quick and easy Instagram story templates can inject timeliness and fun onto your feed without draining your resources or overloading you.
The interface has virtually no learning curve, the stock assets are professional, the music choices are solid, and the price point is spot-on.
Really easy to use and high quality result elevates our marketing no end. Makes us look very professional indeed. Can't get enough!
Pro tips and specs
Instagram story specs and why they matter
Repeat after us: never make an Instagram story in horizontal. Ever. If you do, take yourself directly to video jail for forcing your audience to squint.
Most users watch stories in vertical and while you can squeeze horizontal content onto Instagram stories, you just shouldn’t. The perfect proportions for a story are 1080px by 1920px and lucky for you, all Biteable’s Insta story templates conform! With Biteable it’s easy to crop any video to the perfect Instagram Story aspect ratio.
Post, post, and post some more
The current Instagram stories algorithm loves an over-sharer so prepare to post, post, post. Have you noticed on your own Instagram that your favorite posters, whose stories you watch the most, appear at the front of the queue?
The more you post, the more users watch, the further up the queue you jump. Thankfully, Biteable has tonnes of templates to use and customize so you’ll never run out of great content.
Make every second count
You only have 15 seconds for each story and the viewer will give you even less time to stay their clicky finger and watch your whole story. Your stories have to grab the viewer quickly and hold them.
Lucky for you, we’ve done some of the hard yards with Biteable’s Instagram story maker templates which we’ve designed to hold attention and structure content easily.
Want extra credit?
Social media experts have to be quick on their toes because the platforms are constantly changing. If you want to stay across all the big social news, check out the Biteable blog where we jump on the news of the day and what it means for marketing.