Every business needs marketing videos – they do wonders to increase traffic and drive sales. Biteable can help you make videos that’ll set your marketing campaign on fire with awe-inspiring content that’s guaranteed to turn viewers into customers.
What do you want to achieve with your marketing video?
How to make a marketing video
Use Biteable to make marketing videos in minutes
- Pick your favourite template, or if you’d prefer, start from scratch.
- Log in to your Biteable account. Don’t have one? Sign up here, for free!
- Use our online video maker to make that marketing video your own. Add clips from our library, choose a backing track, edit the text – it’s up to you.
- Done? Share it straight to social media or download it to your hard drive.
- Embed it on your website or business page and then pat yourself on the back, you legend.
How to describe Biteable? Fantastic, easy to use, reliable, creative, fun, and value for money. The only thing I regret is that I hadn’t found it sooner. Strongly recommend.
Marketing videos sell your brand like nothing else
Marketing videos can help you land clients, sell products, and generally enchant visitors to your website. According to Hubspot, 81% of buyers bought a product or service after watching a marketing video. If you think making one is a daunting task, think again. Use Biteable and get the job done in no time.
Do it on a shoestring budget
You don’t have to spend your life’s savings to get professional marketing videos off the ground. Biteable’s online video maker means there’s no need to shell out for pricey video software, hire a video editor, or shoot footage yourself (or pay someone out the wazoo to do it for you).
You run a business, so time is valuable. That’s why we created a high-quality marketing video maker that gives you the power of a professional editor through your web browser and takes no time to learn. And best of all, the streamlined workflow means you can do it all on your lunch break.
Use tried-and-tested templates
You want to sell a product or service, but don’t know where to start? Our team of pros have studied the most cutting-edge marketing videos around so they can give you a wealth of templates to choose from. Just select one and you’ll be up and running in no time.
Of course, the amount of customization you choose is up to you. Biteable has a huge library of live action and animated scenes to choose from so there’s something to fit every business.
Send your brand into the stratosphere with marketing videos
Make animated marketing videos that reflect your brand
Anyone can put out a marketing video and call it a day. Sure, it’ll generate some interest. But if you really want to engage with potential customers and create a buzz, there are a few simple things you can do that’ll turn a good marketing video into a spellbinding one.
Know your audience
Think about who your target audience is, their demographic, and what they want from the product or service you’re marketing. This will dictate the tone of your marketing video and the style of scenes you’ll use.
Knowing your audience is also useful if you’re uploading your marketing videos to Facebook, where you’ll have to create an objective for your video. Clear objectives help Facebook direct more high-quality traffic to your page or website.
Keep it engaging
Many people won’t even watch your video if they see it’s more than a minute long. You’ve thought about your audience, now think about how to pitch your product or service to them in the most succinct way possible.
Shorter is always better with marketing videos. Don’t go overboard with unnecessary information and make sure you’re just giving your customers the bullet points of your brand. Between 15 seconds and a minute is a good time to shoot for.
Biteable makes the life of a marketing team easy, especially if it’s a small team with not many resources. Perfectly crafted videos in minutes!
It’s not over until your marketing video sings
You know your brand better than anyone and now you’re equipped with Biteable’s online video maker. The only thing to do is get out there and make something, so here are a few final tips to remember.
Feedback is your friend
If you’re publishing your marketing video on Facebook, they have a whole slew of tools in their Ads Manager that you can take advantage of. For instance, you can set your target demographic, test different ads between focus groups, run your ads between specific times, and more.
Digging deeper, they also have statistics that’ll help hone your marketing video to perfection. For instance, keep an eye on where viewers stop watching your videos: that’s where people are losing interest, so you can tighten up that section on your next run.
Testing strengthens your brand
Some marketing videos hit the nail on the head and others miss it entirely. There’s a chance you’ll experience a bit of both. Sometimes you can’t anticipate what your viewers are going to respond positively to.
Behind every successful marketing video there’s at least three that didn’t make the cut, but that’s not a problem with Biteable. You can make as many videos as you like at no extra cost, which means you’ll end up with a finished product that’s streets ahead of your competitors.
There’s no such thing as being too informed
You’ve come this far, right? Dive deep into the Biteable blog for more A-grade tips and tricks on how to make a splash with marketing videos written by industry-leading thinkers and doers.