Biteable is the best online software app to make a promo video to promote your event, business or company. Create awesome HD promotion videos for YouTube or social media campaigns from scratch or use one of our range of great video templates. Select slides, footage and music from our huge, customizable stock library or upload your own. It’s super easy and it’s free!

Edit one of our free, HD promo video templates using the simple Biteable interface

Make a promo video quickly and effortlessly using one of our free promotional video templates. Create awesome video promotions that’ll work on both desktop and mobile platforms.

  1. Choose a promo video template from the six suggested videos below
  2. Sign up to Biteable (it’s free!) or log in if you have an account
  3. Customize the promotional video template

Things you need to make a great promotional video

It’s important to consider the overall quality of your video – the script, the production quality, the sound and the message. These days people have more control over what advertising they watch and when than ever, so if you make a low-quality video that people don’t want to watch, people will not only ignore you, they will resent you for wasting their time.

  • The script. I’ve written a more comprehensive guide to writing a good script here, but what it boils down to is that these days you need to entertain or engage your audience rather than preach to them. People will switch off very quickly if you can’t offer them something of value in the first fifteen seconds of your video.
  • Production quality. Poor lighting, poor video quality and poor acting can sink even the most well-written promo. If you don’t have the money or resources to make a professional video yourself, consider hiring a video production company to do it for you, otherwise, smart online applications like Biteable are a great alternative to achieve a high-end look with a low-end budget.
  • Sound. Some filmmakers and animators regard sound as more important than the visuals, so even the best-looking video can be made unwatchable by bad audio. Mumbled, echoey dialogue recorded by a device on the other side of the room and background music that’s too loud in the mix will make for a terrible viewer experience.
  • The message. The message is the most important ingredient in the pie, as the current crop of promotional videos by the smartest marketers in the world shows. What they do is to figure out who their customers are, what those people watch for fun, and then will make a video just like that, with the brand represented somewhere along the way. Check out my tips on promo video ideas here to get an idea of what I’m talking about.
Testimonial

WOW! I think this is the one of the best things I have seen in a long time, and I’m not easily impressed! Well done to the team behind it all.

— Sharon Kennedy

What to do with your promo video once it’s made

If you have a limited budget and want to get the most return on your investment, make your promotional video as utilitarian as possible. The more general you make your promo, the more places you’ll be able to position it. Here are a few ideas:

Put it on YouTube. If you’ve made a funny or interesting video, YouTube is the first place people are going to look for it if they want to show someone else, embed it or share it, so you’d be foolish not to upload it.

Put it on your website. You’ve made the video, putting it front-and-center on your website is a no-brainer. People are far more likely to watch a video than read pages of text, and it may interest you to know that websites that contain videos are ranked higher in Google searches too.

Release it on social media. It costs nothing but your time to release a video on social media platforms like Facebook and Twitter, but remember that uploading a video directly (rather than embedding from YouTube) will help it rank better in newsfeeds.

Send it in a mailout. If you have a mailout list of email addresses, send your video out, even if people don’t open the video it’ll remind them that you’re still around.

Play it on your CCTV. If you have CCTV, a promo video is the perfect content to put on a loop in your showroom or foyer.

If you still need some inspiration, check out some of the great promo videos made by Biteable users:

Promo Video Script 101

If you need to make a great promo video for your business or organization but don’t have time to get up to speed with current thinking about how to…

Promo Video Ideas

What you’ll notice if you study the best promo videos of the last couple of years is that they all manage to somehow engage the audience emotionally. There are…