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While you technically can share any old video link on social media, you’re more likely to be effective, or even go viral, if you create and optimize videos based on what works best on each specific platform.
One big difference is that videos on social media are usually discovered organically, rather than sought out. People will search for a video on YouTube or Google to learn how to do something. But on Facebook, Twitter, Instagram, and TikTok they’re more likely to stumble across a video while scrolling through their feed.
Whether people actually watch the video depends largely on how eye-catching and engaging it is. These eleven examples of video on social media help get you thinking about how to make your own content pop. We’ve also included tips and tricks for making social media videos.
And of course, one of the easiest and most effective ways to make a social media video is with Biteable. Pick a template and premade scenes or start from scratch. Choose from over 1.8 million stock clips, images, and animations to build your video. Customize it as much or as little as you like. The choice is all yours.
The best videos for social media
Remember that certain types of videos seem to perform better on social media, but what one audience likes won’t work for everyone, so when you’re trying to decide what video ideas might work best, don’t be afraid to mix it up and try different things to see what your audience responds to.
Informative interviews or Q&As are a great way to engage your audience and answer their burning questions. Sit down with a thought leader, customer, or team member for an on-screen chat. You can prepare questions in advance, interview-style, or gather questions from your fans.
A Q&A format also works well for solo videos where you speak directly to your followers and answer questions they’ve submitted. You can record beforehand or try going live.
People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.
Office tours, going backstage at an event you’re involved in, or showing new products are perfect topics for behind-the-scenes videos.
3. Feature/product video
According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. Videos for social media are a great way to highlight a product or demonstrate a specific feature.
4. Live videos
Most platforms now offer native live streaming features and audiences are eating it up. Live streams are a fantastic way to make your brand seem more transparent while boosting engagement and fostering a connection with your fans.
It’s the perfect format for Q&As, behind-the-scenes, and event content.
5. Promos and deals
Everyone loves a deal! Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale or promo.
6. User-generated content
We get it — creating content is time-consuming. Let your loyal fans do some of the legwork by sharing some of their own content. You can hold a contest to gather user-generated content, reach out to influencers, or look out for videos your fans have posted organically.
Shining the spotlight on your fans by reposting or retweeting them (make sure you tag the creators!) will encourage even more users to share too. Win-win!
7. Giveaways and contests
Everyone likes free stuff! Contests are a proven way to drum up engagement and there are lots of ways to use videos to extend your reach even further.
You can (and should) create videos promoting your contests. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video.
Announcing some big news like an expansion or a new product line? Social media is the place to announce it and a fun video is the perfect way to build excitement!
Tap into your followers’ FOMO by posting video from your own events, or events that you attend. You can record and edit together recaps, or try live streaming using Facebook Live, Twitter’s built-in Periscope functionality, or Instagram Live.
Offer viewers at home an exclusive look at your event by showing what attendees don’t get to see. Think special interviews with speakers or a peek at what’s going on backstage.
10. Breaking news/trending
More than two thirds of adults get at least some of their news from social media these days! While it’s essential to be careful and avoid being seen as “newsjacking” (especially with tragic events), breaking news and trending topics are a great opportunity to jump into the conversation.
Whether it’s your company’s own breaking news or a reaction to a significant event or cultural moment, a video is the perfect way to share your take.
Note that breaking news videos are the top performing video type on Twitter, since it’s where many people look first when news breaks or a live event is going on.
11. Tutorials/how-to videos
Last but certainly not least, we have how-tos and tutorials. This type of content is actually one of the most searched-for online. While you’ll need to tweak the format (no-one is going to watch a 40-minute woodworking video on Facebook), when done right, this format can be incredibly successful.
Blossom (above) and Buzzfeed’s Tasty are two examples of pages that have built up massive, highly engaged followings by producing how-to videos.
Social media video tips: How do I make my own videos?
And now, the million-dollar question: how do I make my own videos on social media?
We shared a few examples above of different types of social media videos. Remember that each of these can also be delivered in a variety of formats, so it’s worth experimenting.
No matter the format, all good social media videos have a few things in common. We can all learn from them to create better videos on any social media platform.
Entertain, inspire or educate
Rule number one is to make your social media videos valuable! Aim to either educate, entertain, or inspire.
If your video’s not engaging in the first few seconds, your social media followers are likely to keep right on scrolling. Add an eye-catching title card and aim to grab viewers’ attention in the first 3 seconds.
Don’t require sound
Make sure your video works well without sound (most videos on social media are muted until the user chooses to turn on sound. If you want people to listen, encourage viewers to tap for sound in the video description or captions.
Lots of pages have success with completely wordless or text-only videos on social media. But if dialogue is a must, add captions so viewers can follow along.
Keep it short
Short videos tend to perform best on social media. We’re talking 2-3 minutes tops on Facebook and Twitter. Instagram only allows videos of up to one minute, though the old upper limit of 15 seconds is still often a good length to aim for.
Try a new view
Bird’s-eye or drone videos, 360° views, Go-Pro action shots…try making social media videos that offer viewers a seldom-seen view.
Let ‘em loop
Videos on Instagram loop automatically, as do short videos on Facebook and Twitter. Take that into account when you create them — you might even want to try a seamless loop that viewers won’t notice.
With Instagram you don’t really have a choice, but on Facebook and Twitter you can either share a link to a video hosted on another site (usually YouTube) or you can upload a video file directly, which is called a ‘native’ video.
Facebook’s algorithm prioritizes native video, meaning your video is more likely to be seen in users’ feeds if it’s uploaded natively.
There are so many fun apps that make it easy to create professional, visually appealing social media videos, especially for Instagram, though you may want to post on other networks too.
Try Hyper lapse for sped-up time-lapse like Taco Bell did, Boomerang for hypnotic GIF-like videos like Inspiralized, or Stop Motion Studio for a video like Halo Top. You can even use your iPhone camera’s built-in Timelapse or Slo-mo settings for high-quality results on the fly.
Make social media videos that shine with Biteable
Finally, we’d be remiss not to mention Biteable as a tool for making click-worthy social media videos.
Biteable’s video templates and pre-built scenes make it simple to create professional-looking videos for social media. Choose from hundreds of templates, including Facebook video templates and tons of other social media video templates.
Choose a background track from our music library or upload your own. Easily add in your own footage and images, include on-screen text, animations, or voice over to your social media video and share it on all your platforms with a single link.