You’ve probably heard that your business needs video to thrive. But what kind of video is right for your business?
In this post, we list every kind of video your business may need, from the obvious to the obscure. Pick the types that are right for you.
And yes, you can use Biteable to make every one of them.
Social media videos
Video on social media is huge. Like, bigger than Godzilla in platform heels huge. On average, videos on social get shared 1200% more than text and images. If you haven’t tapped into this traffic and engagement goldmine, it’s time to get started with your own social media videos.
1. Social video content
Social media platforms are now prioritizing video content over text and static images. By simply posting a video in your feed, social algorithms will give you a big pat on the back and reward you with more views in people’s feeds.
Encourage engagement and wow your new fans by creating some scroll-stopping social content.The Biteable library has video templates for every type of business, so if you’re stuck for ideas, we’ve got you covered. Here’s an example to get you started.
2. Facebook cover videos
Facebook has multiple offerings for people to share their video content within the platform. One area you may not have thought to use video in is in your Facebook cover.
Most businesses are happy with a still image in this space, but using a video can help you stay ahead of the competition. With 2.3 billion monthly active users on Facebook, you need to take advantage of every opportunity to catch people’s attention in this busy social space.
The important thing to note for covers is that you need to choose your video scenes carefully. Due to the aspect ratio of cover images, Facebook will crop the video to fit the elongated space. Viewers will see the middle 75% of your video, with the top and bottom being trimmed.
Check out our template for some ideas about how to make an effective cover video for your business.
3. Facebook & Instagram ads
Instagram and Facebook ads are the perfect place for you to flex your video muscles. Use our polished, professional templates to immediately capture the attention of your followers in the social spaces they spend the most time in.
Videos get a lot more attention than static images, and this is super important if you’re paying for ad space as part of your marketing campaigns. If you’re looking to create an ad for special offers, seasonal promotions, new products, and more — using video is one of the best ways to stop those scrolling thumbs and get eyes on your ads.
Here’s a colorful template we created for a Black Friday sale ad that you can easily make your own.
4. LinkedIn ads
It’s no secret that the LinkedIn algorithm loves video. Not only that, but research has shown that 59% of executives also love watching video here. If you’re looking to reach key people to promote your products and services, video is the best choice to help build your brand.
This is one of our business templates that you could use as a starting point.
5. Twitter ads
Twitter is one of the most popular platforms for B2C marketers. If your business targets consumers, creating some snappy video ads on this platform is a smart move. Videos get three times more engagement here than your average tweet.
Take your marketing to the next level with our range of templates and fresh scenes that you can drop straight into your Twitter ads in a matter of minutes.
6. YouTube Trueview video ads
Trueview is one of the three flavors of YouTube ad placements. These ads show up in stream or in the discovery bar, so they need to have an immediately captivating poster image and intro to hook viewers in and keep them watching.
If you want to capture the attention of the 1.9 billion people that use YouTube daily, our templates are the perfect place to start.
7. YouTube intro
If your business has a YouTube channel, getting the intro right is critical for growing awareness and getting viewer engagement. It needs to be catchy, short, and on-brand. Your intro is something you’ll use over and over again, so it’s important that it makes an impact.
A lot of weight rests on your intro. It can be daunting if you’re just starting out with video, but Biteable has come to your rescue with our range of templates especially for intros. Check out this example for starters.
As a business owner, you probably have billions of ideas to boost your brand. If you’ve been thinking about video advertising because you’ve heard it’s the best way to drive engagement and increase returns on your ad spend, you’re not alone. 83% of marketers say they’d use video ads more if there were no time or budget constraints in the way.
Think of Biteable as your secret advantage. Our professional studio features mean you can edit, upload, and run ads for your campaigns in minutes — even if you’ve never used video software before.
8. Video ads
Here’s an example of a funky video ad we created. Feel free to edit it and make it your own, or check out or other templates in the library.
If a picture says a thousand words, a video can probably say one million. If you need to explain something new or something complicated, explainer videos are one of the most effective ways to do this — without sending your audience to snooze town.
9. Explain your business
Whether you’re an established business or a bright young startup, having an explainer video on your website helps to keep people on your site for longer. A video can sum up what your business does and who it serves without the great wall of text that some companies use to try and get their message across.
10. Explain your product
Got a product ready to launch? We’ve got a template for that. Showcase your products in motion or in a real-life context to build excitement and anticipation around your new offerings.
11. Explain a concept
Concepts are difficult to explain with words. Even after pages of text, trying to connect a concept with your audience can often miss the mark. This is where video beats words hands down. You can use one of our templates to quickly explain an idea to your viewers – leaving them feeling smart and inspired by your handiwork. Here’s an example to get you started.
If you need to make presentations to share with your team or to seal a deal with prospective clients, ditch the pointer and the whiteboard, and give video presentations a try instead.
12. Sales presentations
Videos can help take some of the pressure out of presentation day. Stand back and let Biteable templates do all the hard work as you sit back and reap the fame and rewards from your efforts.
We won’t tell anyone it only you a few minutes to put together… wink wink
Need to present updates to your team? Stop all the eye-rolling and groans about upcoming presentations and win their hearts with fun, informative videos instead.
Check out this team-focused product update video as an example.
Video can play an important part in your company’s internal comms. Whether you need to update, onboard, or announce things to your people — video can cut through the noise of a busy workplace to get your messages heard and remembered.
14. Team update
Need to announce those important updates, financials, or team bloopers for the month? A corporate video is a simple and effective way to communicate the things that matter in your business.
Wow your new employees with a short, engaging onboarding video to get them excited about becoming a part of your company. Video can capture the essence of your business values and work culture much better than yet another stuffy, over-rehearsed speech from HR.
If you’re in the business of selling products, whether on Amazon, Shopify, or your own e-commerce website, you’ll know that online competition is fierce. Stay ahead of the other guys by using video to display and promote your products.
16. Product videos
Trying to sell anything online with static images is hard. With video, you can create desire by showcasing your product being used and enjoyed in different situations.
People buy based on emotion, and video is one of the most effective ways to connect a potential customer to the feeling that buying your product will give them.
Conferences can be a huge time and money investment for your business. To make the most of them, your collateral needs to be polished and powerful — ready to make a big impact on your audience.
If you’ve got sponsors on board for your conference, you need to make sure you promote their logos during the event.
We’ve got a bunch of marketing templates that can be tailored and tweaked to add your sponsor logos, photos, or quotes to your videos. Or simply dive into this template and pick the logo scenes you like the best.
18. Event invite
Get more bums on seats for your conference with an invite that sparkles. Find the event invite of your dreams over here or make a quick start by dropping a photo and some event details in this template.
Keeping your business on-brand during a conference is a must. Videos can help showcase your brand identity and ensure consistency of your brand colors, message, and personality throughout the event. Check out this template as an example.
Thank you videos
You’re probably familiar with most of the above uses for video — but have you ever thought of sending a video thank you note? We think there’s no better way to show your appreciation and get remembered than sending personalized videos to people.
Forget the cliched “thank you” email to clients and send something with style. Our animated templates are super cool and super easy to edit. A few clicks and you’re ready to send — no previous video experience required.
Need to say thank you to more than one person? Our templates can be quickly tailored to say a heartfelt thanks, whether it’s being sent to two people or two hundred. This is a great idea for B2B businesses where you often need to thank a team rather than an individual.
A good sales strategy is central to your business. Whether you’re pitching your own services, or you have a sales team working hard on your behalf, creating a personalized video as part of your sales process can set you apart from the competition.
22. Personalized sales videos
If you’re using cold emails as a form of lead generation, a video can take the icky, salesy feeling out of this form of outreach. No matter which industry you’re in, videos can help you form a more genuine connection with the recipient and turn those cold leads into toasty warm ones.
Training videos help your audience learn and retain more information in a way that’s a whole lot more fun than a dusty textbook.
23. Course outline
Increase anticipation and attendance for your course by whipping up an engaging and informative course outline on video. You can modify any of our templates easily, adding and deleting scenes and changing the music to give your students a good feeling for what they’re going to learn on the course.
24. Topic intros
We’ve got a whole section in our template library devoted to intros. Choose something fun and inviting to set the scene for each topic that you’ll be teaching in your course.
If you want to blow some minds, pick a few scenes from our Cut-Out scenes. They’re fun enough to keep even the most uninterested learners engaged.
Stand out from the boring mountains of PDF and paper CVs circulating in the world by whipping up an eyecatching video resume. It could give you the competitive edge to help land the job of your dreams.
25. Video resume
Unlike a traditional CV, a video resume captures more of what you’re like as a person through the images and music you choose, and any personal photos or footage you might like to include. It gives employers a clearer sense of what you’ll be like to work with, and if you’ll fit well into their existing team.
Here’s a template we prepared earlier to give you a head start.
At Biteable we make it easy for you to use videos in every aspect of your business. Start creating with our free templates today and take your marketing to the next level.
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