How to make an explainer video using AI

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Explaining a new concept to any audience is a daunting task. Ever-shortening attention spans, busy brains, and full calendars demand a concise and engaging mode of communication. Explainer videos have become a go-to tool for anyone with a message to share. 

With AI on the scene, it’s easier than ever to create an explainer video. Keep reading to learn how to create an explainer video with AI.

What's an explainer video?

Before we jump into the ins and outs of AI video, let’s take a moment to understand what explainer videos are. An explainer video is a short, engaging video that explains a product, service, concept, or idea in a concise and easily digestible way. By utilizing visuals, narration, and sometimes animation, explainer videos captivate viewers and help them grasp complex information quickly.

Explainer videos borrow all the benefits of video to deliver a perfectly wrapped explainer package to an audience that’ll actually want to pay attention to what you’re explaining.

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How to create an explainer video with AI

Believe it or not, anyone can create a start-to-finish explainer video in just a handful of minutes. That’s thanks to the power of AI video creation tools taking video making by storm. Today we’ll be walking you through how to use Biteable’s AI-powered tool, AVA, to create a branded explainer video in minutes.

1. Tell AVA that you want to make an explainer

Screenshot of Biteable video maker interface showing options for video creation with headers “What video are you next to make?” and selectable styles including "corporate," "basic," and "modern.

Instead of long, complicated text prompts, AVA offers dozens of different types of videos for you to choose from. Select an explainer video option from AVA’s repertoire to get started.

2. Answer AVA's questions

Screenshot of Biteable's video maker interface with a text field for entering a video topic and a "make my video" button.

Let the AI know what topic you want to explain — AVA will take care of the research for you.

3. Click "Make my video"

AVA will use AI to create a custom script for your video, tailored to your chosen topic. AVA then builds your video around your script and auto-applies your brand colors, fonts, and logos.

4. Choose your images & footage

Personalize your explainer video by updating the placeholder media with images and video footage that best represent your message. You can upload your own media or choose from Biteable’s vast stock library, offering a wide range of high-quality visuals to enhance your video.

Easily tweak the text as you review your video to perfectly match your message.

Tips for creating an effective explainer

To get the most out of your explainer video, keep these top tips in mind:

1. Keep it concise

While AVA will take care of the scripting, it’s important to note that the best explainer videos are pretty short — ideally no longer than 90 seconds. It may be best to break complex topics down into multiple, shorter explainer videos.

Don’t try to explain every concept of astrophysics in one video.

2. Use engaging visuals

AVA is still learning how to choose the right media for your video, so, for now, it’s up to you. Choose images, animations, and video clips that align with your message and enhance the viewer’s understanding. Visuals should be eye-catching, on-brand, and relevant.

3. Include a call-to-action

End your video with a compelling CTA that prompts viewers to take your desired action, whether it’s signing up for a newsletter, visiting a website, or making a purchase. Use Biteable’s clickable CTA button to add a CTA to the end of your video.

Create an AI-powered explainer video with Biteable

Get explaining with Biteable’s AI-powered video assistant. Choose your explainer type, then leave the magic (and the research) up to AVA.

Start a free 7-day Biteable trial to try AVA for yourself. 


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