Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2019 — and with good reason.
As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option, it’s a necessity.
Marketing videos can take many forms, such as:
To showcase just how important video content is in the digital world, we’ve compiled a list of the latest video marketing statistics from around the web.
Savvy marketers, take note: video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
6 out of 10 people would rather watch online videos than television. (Google)
Mobile video consumption rises by 100% every year. (Insivia)
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
YouTube is the second most popular website after Google. (Alexa)
Users view more than 1 billion hours of video each day on YouTube. (YouTube)
59% of executives say they would rather watch a video than read text. (Wordstream)
75% of all video plays are on mobile devices. (eMarketer)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
92% of users watching video on mobile will share it with others. (Wordstream)
As more social networks follow Facebook’s lead and prioritize video content, the importance of video messaging across all channels has increased.
65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
Social media posts with video have 48% more views. (HubSpot)
45% of Twitter users want to see more videos from celebrities. (Twitter)
Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
The highest earner on YouTube made $22 million last year. He’s 7 years old.
YouTube has 23,946,561 subscribers (and counting!) (SocialBlade)
62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
Facebook has over 8 billion video views per day. (TechCrunch)
75 million people visit Facebook’s video platform every day. (Adweek)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
Snapchat users watch 10 billion videos each day. (Mashable)
Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
Social video gets shared 1200% more than text and images combined. (Wordstream)
Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
Learn (from marketing professionals) how to grow your business with Facebook video.
Don’t just take our word for it - check out these mind-boggling stats showing the proven power of using video in your marketing.
Videos attrach 300% more traffic and help to nurture leads. (MarketingSherpa)
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
Video increases organic search traffic on a website by 157%. (Conversion XL)
25% of companies publish videos every week. (Buffer)
85% of consumers want to see more video content from brands. (HubSpot)
65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
52% of marketers say video is the type of content with the best ROI. (HubSpot)
Adding video to your emails can increase click rates by 300%. (HubSpot)
50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
On average, people spend 2.6x more time on pages with video than without. (Wistia)
64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
While video marketing is a powerful tool, there are a few things you should keep in mind before launching your video campaigns.
Videos under two minutes long get the most engagement. (Wistia)
85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
65% of viewers skip online video ads as soon as possible. (CNBC)
93% of marketers use video. (SingleGrain)
Still with us? Cool. We’ve got two final key statistics for you:
71% of people watch more video than they did a year ago. (HubSpot)
As the above stats show, while there are a few caveats (keep it short, and no autoplay please) most users are more than happy to be marketed to using video. However, many marketers don’t feel they have the time, ability, or budget to create the multimedia content that their audience craves.
That’s where Biteable can help. It’s fast, simple, and free to try out (the free version has watermarked videos, upgrade to Premium to get rid of it). Biteable allows you to create studio-quality videos for all your marketing needs — from ads to explainer videos and more. Get started here!