30 video ideas for your comms & culture strategies

Four colleagues laugh and discuss around a laptop in a bright office setting, conveying a collaborative and cheerful work environment.

It’s no easy task to keep a large group of people happy, aligned, and connected — yet internal communication pros face that challenge every day. 

Whether you’re looking to improve employee engagement, boost brand visibility, or streamline your internal processes, video can be your secret weapon.

Keep reading to discover 30 fun and creative ways to incorporate video into your communication and culture strategies.

Create videos that drive action

Activate your customers or team with impactful, on-brand videos.

Video ideas to elevate your internal comms

Try amplifying your most important messages with any or all of these internal comms video ideas.

1. Video newsletters

Replace traditional newsletters with video updates for a more engaging employee communication channel. Share directly to your company-wide Slack channel, or send via email.

2. Virtual town halls

Host interactive town hall meetings through live video streaming to connect with remote teams. Record and share video updates to play in the meeting to ensure everything runs smoothly. 

Illustration of two stylized chat bubbles, each containing a play button and user avatar, on a purple background, representing online video communication.
How to boost company culture with video

3. Training tutorials

Develop video tutorials for onboarding and training, making it easier for new hires to grasp information.

4. Survey updates and results

Use video to remind your team to complete engagement surveys, then deliver the results with an info-packed video. 

5. Leadership messages

Have leaders regularly record short video messages to share their vision, goals, and appreciation for the team. This helps keep everyone aligned and connected!

6. Q&A sessions

Gather Qs that need As and share the answers in a video. Or, host live video sessions where employees can ask questions and receive real-time answers from leadership.

7. Recognition videos

Celebrate employee achievements and milestones through personalized video shoutouts.

8. Team-building challenges

Organize video-based team-building challenges or games to foster collaboration. Try two truths and a lie, or a game of “whose desk is this?” to test how well remote teams know each other. 

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9. Weekly round-up

Summarize the week’s highlights and important updates in a video format.

10. Success stories

Share video testimonials from employees who have achieved significant milestones or overcame challenges within the organization. These stories can inspire and motivate others.

Culture-building videos

Build a culture you’re proud of with the personalized power of video.

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11. Video contests

Organize video contests for employees to showcase their creativity and teamwork.

12. Wellness initiatives

Share video tips on health and wellness to promote a healthy work-life balance.

13. Diversity & inclusion

Create videos that celebrate diversity and inclusion within your organization. Celebrate important days and events with a video — like Pride month, or Black History month.   

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14. Celebrating milestones

Capture the moments when your team hits significant milestones or goals.

15. Innovative projects

Spotlight (and encourage!) innovative projects and ideas through video presentations. These videos keep everyone in the loop about what’s coming next, and celebrate all the hard work behind it.

16. Learning circles

Encourage employees to create mini-video lessons on their areas of expertise, then share them with the rest of the team.

17. CSR initiatives

Prove you’re a company your team can be proud to work for. Showcase your company’s corporate social responsibility efforts through video.

18. Employee spotlights

Create video profiles of employees to showcase their unique talents and contributions — or use video to introduce new members of the team.

19. Mentorship moments

Encourage senior employees to share mentorship moments or advice through short video clips, helping to foster a culture of learning and growth.

20. Birthday messages

Spread birthday cheer with individual birthday videos, or a round-up of company birthdays for the month.

Videos for marketing + external comms

Reach current and potential customers with informative, scroll-stopping videos.

21. Product demos

Create engaging video demonstrations to showcase your products or services to potential customers.

22. FAQs

Answer common customer questions with video responses for a more personalized touch.

23. Behind-the-scenes insights

Give your audience a sneak peek into your company’s culture by sharing behind-the-scenes videos.

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24. Webinars

Host educational webinars on industry topics to position your organization as an industry expert. Host solo or invite other industry figures to join you.

25. Customer testimonials

Capture video testimonials from satisfied customers to build trust and credibility.

26. Live streams

Engage with your audience in real-time by live streaming events, product launches, or discussions.

27. Video email updates

Regularly send video updates to your email subscribers to keep them informed about your latest offerings.

28. Explainer videos

Simplify complex ideas or processes with animated explainer videos.

29. Social media Stories

Utilize platforms like Instagram and Facebook to share short, engaging video snippets.

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30. Launch videos

Make a big deal out of your next big thing. Build hype and reach your audience with an epic launch video.

Create engaging videos with Biteable

Harness the power of video to enhance your communication efforts and build a vibrant organizational culture that fosters engagement, creativity, and success.

Use a ready-to-edit video template, or build your own video from scratch with the Biteable video maker. Start your free 7-day trial today.


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