It’s no easy task to keep a large group of people happy, aligned, and connected — yet internal communication pros face that challenge every day.
Whether you’re looking to improve employee engagement, boost brand visibility, or streamline your internal processes, video can be your secret weapon.
Keep reading to discover 30 fun and creative ways to incorporate video into your communication and culture strategies.
Create videos that drive action
Activate your customers or team with impactful, on-brand videos.
Video ideas to elevate your internal comms
Try amplifying your most important messages with any or all of these internal comms video ideas.
1. Video newsletters
Replace traditional newsletters with video updates for a more engaging employee communication channel. Share directly to your company-wide Slack channel, or send via email.
2. Virtual town halls
Host interactive town hall meetings through live video streaming to connect with remote teams. Record and share video updates to play in the meeting to ensure everything runs smoothly.
3. Training tutorials
Develop video tutorials for onboarding and training, making it easier for new hires to grasp information.
4. Survey updates and results
Use video to remind your team to complete engagement surveys, then deliver the results with an info-packed video.
5. Leadership messages
Have leaders regularly record short video messages to share their vision, goals, and appreciation for the team. This helps keep everyone aligned and connected!
6. Q&A sessions
Gather Qs that need As and share the answers in a video. Or, host live video sessions where employees can ask questions and receive real-time answers from leadership.
7. Recognition videos
Celebrate employee achievements and milestones through personalized video shoutouts.
8. Team-building challenges
Organize video-based team-building challenges or games to foster collaboration. Try two truths and a lie, or a game of “whose desk is this?” to test how well remote teams know each other.
9. Weekly round-up
Summarize the week’s highlights and important updates in a video format.
10. Success stories
Share video testimonials from employees who have achieved significant milestones or overcame challenges within the organization. These stories can inspire and motivate others.
Build a culture you’re proud of with the personalized power of video.
11. Video contests
Organize video contests for employees to showcase their creativity and teamwork.
12. Wellness initiatives
Share video tips on health and wellness to promote a healthy work-life balance.
13. Diversity & inclusion
Create videos that celebrate diversity and inclusion within your organization. Celebrate important days and events with a video — like Pride month, or Black History month.
14. Celebrating milestones
Capture the moments when your team hits significant milestones or goals.
15. Innovative projects
Spotlight (and encourage!) innovative projects and ideas through video presentations. These videos keep everyone in the loop about what’s coming next, and celebrate all the hard work behind it.
16. Learning circles
Encourage employees to create mini-video lessons on their areas of expertise, then share them with the rest of the team.
17. CSR initiatives
Prove you’re a company your team can be proud to work for. Showcase your company’s corporate social responsibility efforts through video.
18. Employee spotlights
Create video profiles of employees to showcase their unique talents and contributions — or use video to introduce new members of the team.
19. Mentorship moments
Encourage senior employees to share mentorship moments or advice through short video clips, helping to foster a culture of learning and growth.
20. Birthday messages
Spread birthday cheer with individual birthday videos, or a round-up of company birthdays for the month.
Videos for marketing + external comms
Reach current and potential customers with informative, scroll-stopping videos.
21. Product demos
Create engaging video demonstrations to showcase your products or services to potential customers.
Answer common customer questions with video responses for a more personalized touch.
23. Behind-the-scenes insights
Give your audience a sneak peek into your company’s culture by sharing behind-the-scenes videos.
Host educational webinars on industry topics to position your organization as an industry expert. Host solo or invite other industry figures to join you.
25. Customer testimonials
Capture video testimonials from satisfied customers to build trust and credibility.
26. Live streams
Engage with your audience in real-time by live streaming events, product launches, or discussions.
27. Video email updates
Regularly send video updates to your email subscribers to keep them informed about your latest offerings.
28. Explainer videos
Simplify complex ideas or processes with animated explainer videos.
29. Social media Stories
Utilize platforms like Instagram and Facebook to share short, engaging video snippets.
30. Launch videos
Make a big deal out of your next big thing. Build hype and reach your audience with an epic launch video.