Make Instagram videos that stop the scroll

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Create Instagram videos that wow your followers, promote your brand, and make your feed sparkle. Use Biteable’s online instagram video software to turn your concepts into guaranteed thumb-stoppers.

How to make Instagram videos in a few clicks

  1. Pick a template that fits your style.
  2. Log in to your Biteable account or sign up here.
  3. Edit your template by adding new clips, text, your logo, and music.
  4. Download your finished Instagram video.
  5. Upload it to Instagram and watch the likes roll in.

Getting started

Expand your brand with Instagram video

And do it easily. Biteable is online software, so you don’t need to download or install anything, or bore yourself with YouTube tutorials. Biteable is instantly ready to make Instagram videos at the drop of a hat. If you like what you see, you can upgrade to a Premium account later to remove the watermark.

A wealth of options

You don’t need to break the bank to make a professional-looking Instagram video. Biteable features hundreds of animated and live action scenes to create your Instagram video, with a whole bunch of different styles to choose from. There’s something to fit every business.

Not only that, but dragging and dropping these clips into Biteable’s online video maker and cropping them to the right size couldn’t be simpler. All you need is a spare few minutes and an Instagram account, and you’ll be uploading in no time.

Templates for days

There are a lot of different ways you can make short videos for Instagram, but that would usually mean scouring the internet and watching hundreds of videos to find something you like. Biteable changes that.

Our crack team of Instagram video experts (who probably spend way too much time on Instagram) have taken the best of the best and turned them into ready-to-use templates. Just edit the text, add some pictures relevant to your brand, and you’re good to go.

The interface has virtually no learning curve, the stock assets are professional, the music choices are solid, and the price point is spot-on.

Jeff, Biteable member for life

Really easy to use and high quality result elevates our marketing no end. Makes us look very professional indeed. Can't get enough!

Nick, video maker extraordinaire

The basics

Use Instagram video to reach a huge audience

If your customers hang out on Instagram (which they almost certainly do), video is the best way to get their attention. Pictures can do the job, but they already make up most of the feed and will get lost. That’s why you need to stop the scroll and add some eye-catching motion to the mix.

Jump in with millions of others

Let’s look at the facts. 500+ million people log into Instagram every day and spend serious time there. In fact, the time spent watching videos has been increasing by 80% every year.

Clearly, video on Instagram is making a huge splash. This makes now the perfect time to get on board with Instagram video marketing. Whether it’s in-feed video or video ads, businesses big and small have seen a great deal of success using Instagram’s various methods of advertising.

Use it as a foundation

If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.

You can also use Instagram Stories to your advantage. Since they take prime real estate at the top of your feed, you can regularly post updates to let people know about events, sales, or anything else that’s current with your brand.

Make Instagram videos that pop

Pro tips

Make your Instagram videos soar above the competition

With so many ways to make videos for Instagram, there’s a few universal tips and tricks you can follow to get your audience double-tapping your posts in no time.

Color is key

We’ve mentioned that video stands out from the mostly picture-based Instagram feed. The impact is amplified if you add a splash of color. It doesn’t have to be throwing up an entire palette on the screen, just enough to draw the eye.

This goes for your text as well. Since Instagram videos start with the sound off by default, it’s important to ensure your opening text pops with vibrancy and color. This way, people are engaged from the get-go and they get the gist of your video in the first few seconds.

Keep it short and digestible

One of the best pro tips is to keep it quick and punchy. Instagram is all about snappy content, so you should try to engage your viewer in that brief window before they swipe. Don’t turn them away with a minute-long video that takes a while to warm up — a good rule of thumb is to keep it between 10 and 30 seconds, tops.

How do you make a compelling video short? Simple. Take out everything that isn’t absolutely vital. For instance, don’t waste valuable time showing viewers the address of your business. If the video engages them with your key points, they’ll click through and find it on your website.

Use animation or stock footage

You don’t have to be a big brand shelling out big bucks to make an Instagram video with impact. Use stock footage and animation to achieve the same quality at a sliver of the cost. But who’s going to put it together? With Biteable’s Instagram video maker, you can do it yourself from the comfort of your desk, couch, or bathroom.

With a huge library of stock footage and in-house animation, all you need is an internet connection to get started. You can edit the color, add your own custom images and soundtrack, and adjust the scenes to your liking. And, best of all, you’ll be uploading your video to Instagram in minutes.

Further reading

Bitable makes life easier and so does our blog

For further reading on how to spice up your Instagram feed with videos you can make in minutes, check out some articles from the Biteable blog below.

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