Make Videos for Instagram

Create Instagram videos that wow your followers, promote your brand, and make your feed look awesome.

Looking for an Instagram video creator that’s fun and easy? You found it.

Biteable is online software, so you don’t need to download or install anything, or watch boring tutorials that make your soul want to cry. It’s also super easy to use, and only takes five minutes (tops) to master. Did we mention it’s free? (Full disclosure: free videos have a small watermark, Premium accounts don’t.) You can start from scratch here or use one of our free templates.

If it’s templates you’re after, you can get started with something from our Instagram video templates page here or with one of the lovingly hand-selected examples below.

Short but sweet

Here are a couple of short and punchy templates with space for a message and a call to action.

Something with a bit more meat

How about something with a bit more space to say your thing? Try one of these.

Something with animated characters

These templates are perfect if you’d like something with a bit more character.

Something with footage or photos

If animation doesn’t do it for you, we’ve got a huge library of stock footage. You can also upload and use your own footage or photos.

Don’t forget, there are plenty more templates in our library, so if you can’t find what you’re looking for here, there’s plenty more to discover.

Why make videos for Instagram?

If your people hang out on Instagram, video’s the best way to get their attention. Images are cool, but they make up most of the feed and get lost. That’s why you need to interrupt the pattern and add some movement to the mix.

Let’s look at the facts. 500+ million people log into Instagram every day and spend serious time there. The time spent watching videos has also been increasing by 80% year on year, so people clearly like it. This makes right now the perfect time to make a video for Instagram. Whether it’s in-feed video or video ads, some brands have already experienced the thrill of success.

Benefit Cosmetics ran a series of three short video ads that focused on creative storytelling and saw a considerable increase in both ad lift and reach. Zee.Dog saw a 290% increase in sales last Black Friday after using Instagram video ads and Story ads. And it’s not just them.

The interface has virtually no learning curve, the stock assets are professional, the music choices are solid, and the price point is spot-on.

— Jeff Hampton

How to make Instagram videos

Ready to make a video for your Instagram page or a gorgeous ad for your next Instagram marketing campaign?

Getting started with Biteable’s free Instagram video templates is easier than finding the way out of your bathroom.

  1. Pick the perfect Instagram video template.
  2. Log in to your Biteable account. Don’t have one? Make one in seconds or sign up using Facebook or Google.
  3. Make the template your own. Customize the colors, upload your own images, footage, and music (or use the free stuff we provide), and add new scenes or remove old ones.
  4. Post your video to Instagram, add it to Instagram Stories, or use it in your latest Instagram Ad campaign.

Instagram video specs

Like every other social media platform, Instagram’s got specific specs (say that 10 times fast) your video needs to meet.

Make sure your video is:

  • Between 3 and 60 seconds long
  • Saved in your phone’s library. You can only share a video that’s been downloaded to your phone.
  • Either in the square, landscape, or vertical format. The square and landscape formats work great for in-feed video while the vertical is perfect for stories. Biteable only exports in landscape format.

Make your first video.

Create your free account and make videos in minutes!

Instagram video tips

Ready to get started? Here are some tips to make sure your Instagram video captures hearts and minds (and wallets).

  1. Optimize. Keep up to date with the latest specs (those do change from time to time) and make sure your video meets the requirements.
  2. Try out different formats. Experiment with video styles and track which ones get the best responses.
  3. Don’t go too long. Instagram isn’t designed for movie-length videos (yet). That’s what YouTube’s for. Keep it short and sweet. Not sure what the perfect length is? Make a few different videos and see which ones work best.
  4. Start with a bang. You’re fighting for attention on social media and it’s tough out there. Start your video in a way that’ll keep people watching.
  5. Stay on-brand. This is super important for in-feed videos, because they show up with the rest of your content. Keep your colors consistent and mirror your brand’s feel in everything you post.

How to post videos on Instagram

Ready to jump the final hurdle and launch your video? Like most things on Instagram, posting a video is simple.

  1. Open Instagram on your phone and click the plus sign at the bottom, just like you would for uploading an image.
  2. Head over to your library and chose the video you’d like to share, then click Next.
  3. Add a filter and trim or edit your video.
  4. Write a caption, add a location, and share your video.

Yep. That’s it.

How to post YouTube videos on Instagram

YouTube videos tend to be much longer and more detailed than Instagram videos, so a lot of creators don’t cross-promote them. However, Instagram can be the perfect way to tell your followers about what’s going on on your YouTube channel.

Instagram’s video limit for an in-feed video is 60 seconds, so you can’t usually upload a complete YouTube video to Instagram. What you can do is edit it down to its best parts.

Content marketer Brittany Berger uses Instagram to promote her YouTube channel by creating short teaser-style videos that introduce her longer YouTube videos.

So how do you do this? You’ll need to:

  1. Decide on the video’s purpose: Why are you sharing this video to Instagram? What will it help you do? What action do you want your followers to take after seeing it? This will help you figure out the best way to edit the video.

  2. Edit your video: Create your video by trimming the content down to the introduction or put together a trailer with a couple of great points that tease the rest of the content!

  3. Set the format: Convert your video to the right format (MP4).

  4. Upload to Instagram: To upload the video to Instagram you’ll need to download it to your phone’s library or a cloud-based app, then upload it through Instagram.

  5. Add the relevant description and assets: Add tags, geolocation, and a description (just like you would for any other post).

With a bit of creativity, you can turn your YouTube assets into effective Instagram posts!

Final thoughts

Remember to track your video’s performance so you can tweak your strategy over time and keep improving the quality of your content. Good luck!

Further articles to help you make awesome videos for Instagram: