Make Instagram videos that stop the scroll

Trusted by 9+ million people and over 10,000 companies

Create Instagram videos that wow your followers, promote your brand, and make your feed sparkle. Use Biteable’s online instagram video software to turn your concepts into guaranteed thumb-stoppers.

How to make Instagram videos in a few clicks

Pick a template that fits your style. (Or start from scratch.)

Edit your video by adding clips, animations, text, music, voice-over and more.

Download your finished Instagram video and watch the likes roll in.

Ready-made content

24+ million stock clips, images, animations, and music tracks to choose from.

One-click editing

Streamlined and smart. Add on-screen text, animations, and music with a single click.

Best-in-class templates

Start with a customizable template to create your video in less time.

Getting started

Expand your brand with Instagram video

And do it easily with Biteable’s online software. No need to download or install anything, or bore yourself with YouTube tutorials. Biteable is ready to make Instagram videos at the drop of a hat.

A wealth of options

You don’t need to break the bank to make a professional-looking Instagram video. Biteable features 24+ million video clips and animated scenes to create your Instagram video. Upload your own clips or record new footage from directly within the app.

There’s something to fit every business and every Instagram marketing strategy.

Not only that, but editing your video in Biteable couldn’t be easier. All you need is a spare few minutes and an Instagram account, and you’re good to go.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Templates for days

There are lots of different ways to make short videos for Instagram, but that usually means scouring the internet and watching hundreds of videos to find something you like. Biteable changes that.

Our crack team of Instagram video experts (who spend way too much time on the platform) has taken the best of the best and turned them into ready-to-use Instagram video templates. Ads, stories, or news feed videos — we’ve got it all.

Just edit the text and you’re good to go. Make it truly your own by swapping in a few extra scenes or uploading your own footage. You can even record new footage or add a voice over without ever leaving the app.

An Instagram video creator with brand-building power

Your brand is the star of the show. You need an Instagram video creator that understands this. Biteable’s brand builder feature fetches your colors and logo from your website and automatically applies them to your entire video with the click of a button. It doesn’t get much easier than that.

“The interface has virtually no learning curve, the stock assets are professional, the music choices are solid, and the price point is spot-on.”

“Really easy to use and high quality result elevates our marketing to no end. Makes us look very professional indeed. Can’t get enough!”

The basics

Use Instagram video to reach a wider audience

If your customers hang out on Instagram (which they almost certainly do), video is the best way to get their attention. Pictures can do the job, but they already make up most of the feed and will get lost. That’s why you need to stop the scroll and add some eye-catching motion to the mix.

Join millions of other Instagram video creators

Let’s look at the facts. Instagram has 1.3 billion active users who spend serious time there.

In fact, the time spent watching videos has been increasing by 80% every year.

Clearly, video on Instagram is making a huge splash. This makes now the perfect time to get on board with Instagram video marketing. Whether it’s in-feed video or video ads, businesses big and small have seen a great deal of success using Instagram’s various methods of advertising.

Use it as a foundation

If you’re going to make Instagram videos, you should establish your brand as a presence on the app itself. This means having an active page with regular posts that generate traffic and conversation. Depending on your type of business, you can now have an online store within the Instagram app itself, making it easy to link to from your Instagram videos.

You can also use Instagram Stories to your advantage. Since they take prime real estate at the top of your feed, you can regularly post updates to let people know about events, sales, or anything else that’s current with your brand.

Make Instagram videos that pop

See the difference video makes for yourself with a week’s worth of free videos for your business.

Pro tips

Make Instagram videos that soar above the competition

With so many ways to make videos for Instagram, there’s a few universal tips and tricks you can follow to get your audience double-tapping your posts in no time.

Color is key

We’ve mentioned that video stands out from the mostly picture-based Instagram feed. The impact is amplified if you add a splash of color. It doesn’t have to be throwing up an entire palette on the screen, just enough to draw the eye.

This goes for your text as well. Since Instagram videos start with the sound off by default, it’s important to ensure your opening text pops with vibrancy and color. This way, people are engaged from the get-go and they get the gist of your video in the first few seconds.

Keep it short and digestible

One of the best pro tips is to keep it quick and punchy. Instagram is all about snappy content, so you should try to engage your viewer in that brief window before they swipe. Don’t turn them away with a minute-long video that takes a while to warm up — a good rule of thumb is to keep it between 10 and 30 seconds, tops.

How do you make a compelling video short? Simple. Take out everything that isn’t absolutely vital. For instance, don’t waste valuable time showing viewers the address of your business. If the video engages them with your key points, they’ll click through and find it on your website.

Use animation or stock footage

You don’t have to be a big brand shelling out big bucks to make an Instagram video with impact. Use stock footage and animation to achieve the same quality at a sliver of the cost. But who’s going to put it together? With Biteable’s Instagram video maker, you can do it yourself from the comfort of your desk, couch, or bathroom.

With a huge library of stock footage and in-house animation, you can get started making great Instagram videos right away. You can edit the color, add your own custom images and soundtrack, and adjust the scenes to your liking. And, best of all, you’ll be uploading your video to Instagram in minutes.

FAQ: All about making videos for Instagram

The people have spoken. Your burning questions answered about Instagram video creator apps and how to make videos for Instagram.

How do you make an Instagram TV video?

To make an Instagram TV video:

1. Make a video between 1 to 15 minutes long.

Up to 1 hour for verified users.

2. Edit your video with a video making app, like Biteable.

Unlike Stories, most Instagram TV videos are at least lightly edited.

3. Upload your video to IGTV.

  • On the “Explore” page, tap the IGTV tab.
  • Tap the “+” icon.
  • Select your video from your phone’s camera roll.

4. Choose a thumbnail.

You also have the option to upload a photo or screenshot. We suggest adding your video title to your thumbnail picture.

5. Add your video title and description.

Don’t forget hashtags and any relevant links!

6. Select the IGTV series.

You can add the video to an existing series or start a new one.

7. Toggle “Post Preview” to on.

A one-minute preview of your IGTV video will appear on your profile feed. Tap “edit preview” to select a specific preview clip.

That’s it! Get ready to become an Instagram TV wizard.

How do you make an Instagram video play on your story?

Sometimes, you want video content to also play on your Instagram story. Here’s how to do it:

How do you make an Instagram video with music?

There are a few ways to make an Instagram video with music:

Add music directly in Instagram

  • Tap the music note icon.
  • Select or search for a song.

Add music to an Instagram video using a video creator app

A video creator app like Biteable gives you access to premium music tracks. You can also upload your own.

To add music in the Biteable video creator app:

  • Click the music note icon.
  • Select a soundtrack or drag and drop your own music file.
  • Use the timeline slider to adjust the track.
  • Use the editing toolbar to adjust volume, fade in, and fade out.

What is the best video maker for Instagram?

There are several video maker apps to choose from (we’re of course biased toward Biteable). Whatever Instagram video creator app you choose, look for these features: an option to record videos in the app; smart editing features so you don’t have to spend time learning the software. You want an app that’s easy to use, so you can jump right in and start making content.

Make Emoji-worthy Instagram video content with Biteable

Not all Instagram videos are created equal. The same is true for Instagram video creator apps. You need a video making app that’s easy enough to start using right away, but powerful enough to create stunning content.

That’s where Biteable comes in.

With Biteable, you can upload your own video clips or record new clips directly within the app. Use a video template as a guide or start from scratch. As an Instagram video creator, you’re the boss here.

Add a premium music track, on-screen animated text, and voice over. Build out your video with your choice of over 1.8 million stock clips and animations. Make your Instagram video now, and share it in minutes.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Further reading

Learn more about how to make videos for Instagram

Hungry for more knowledge about how to make videos for Instagram, Instagram ads, and everything in between? The Biteable blog has plenty of articles to choose from. Happy reading!

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