Create stunning Instagram video ads with Biteable

Sell more stuff with stunning video ads on Instagram. Create them in a flash with the Biteable Instagram ads maker.

Did you know?

72% of customers would rather learn about a product or service by way of video. — HubSpot

How to create Instagram ads

  1. Get started fast with an Instagram template.
  2. Log in or create an account to edit your template.
  3. Customize text, images, footage, and colors.
  4. Upload. Monitor. Improve.
How to make Instagram stories, plus 6 essential tips for Instagram videos.

The basics

Grow your business with ads on Instagram

Instagram has one of the largest audiences on the planet. And it’s one of the most affordable advertising platforms. If you’re not running ads on Instagram, you’re missing out on tons of consumer attention and revenue.

But, regular old Instagram image ads don’t cut it anymore. Video is the way of the future. That’s why Instagram video ads get you the most cake for your cash.

Use the Biteable Instagram ads maker to create video ads and story ads complete with your own footage, text, animations, and your logo, all from the comfort of your web browser. You’ll have an advertising masterpiece in minutes.

Create Instagram video ads with Biteable

You may be thinking that video ads are great, but they’re so expensive to produce. Video editing software can cost thousands. Professional video production can cost even more thousands.

We’ve solved that problem. You can try the Biteable video editor for free — including all the templates, animated text, stock footage, logos, and more.

If you’re enjoying Biteable, simply upgrade to a pro account for pennies compared to other video editing software or professional video production.

Make consistently compelling video ads

Not a professional video producer? Not a problem. Our templates are created by professional animators and marketers. Simply plug in your video footage and text, and get a video ad that hits audiences right in their buy button.

Conquer your advertising backlog

Biteable’s video editing software is so easy to use that you can create videos as fast as you come up with ideas.

Go from having a pile of advertisements “in production” to having Instagram ads lined up and ready for game time. When your Instagram account needs a new ad, you can say, “I got you, boo.”

Getting started

How to create Instagram ads that gobble up sales

It’s no secret at this point, that the easiest way to create Instagram videos is with the Biteable online video maker. It’s hands down the simplest way to edit and export your videos for uploading.

But, your video editing software is only part of the equation. Here’s how to make videos that wow your audience.

Make the first three seconds eye-catching

We don’t mean strobe-light flashy. What you need is movement that gets attention and enables viewers to immediately identify your ad as a video. If the first frames of your ad are not active enough, users will scroll right by, thinking your video was a photo.

Video ad templates and stock footage are handy for ensuring your video has plenty of eye-catching flare at the start.

Use text

As you know, most people watch Instagram videos with the sound off. That’s why text is such a powerful tool in Instagram video ads.

Use animated text to increase your Instagram ad’s performance, especially for newsfeed placement.

In particular, always use text for your call-to-action and discount offers. That way, when someone watches your video without sound, they still know what to do and how to redeem the offer in your ad, without rewatching or turning the sound on.

Additionally, even though it’s not strictly text, add your logo at the beginning or the end of your video (or both), so customers can readily identify your brand.

Only show ads to users who are connected to wifi

There are tons of distractions and competition for attention on social media. Most people won’t wait for a video to buffer. They just move on.

It’s best to set up your Instagram ads so that they only show to users who are connected to wifi. That way you don’t waste impressions on people who aren’t going to engage.

Create loopable videos

Instagram videos automatically repeat. And, users will often rewatch videos that grab their interest (like yours). So, make your video easy and fun to watch and rewatch.

There are two ways to do this: Fade the music and visuals at the end of your video. That way users can easily identify the end of the video and prepare to catch anything they missed at the beginning.

Make the beginning and end of your video fit together seamlessly. This creates a continuous flow that holds attention for longer. This is especially effective if you have a fascinating bit of footage like a timelapse video of your product being constructed.

Loopable videos are especially effective because they encourage users to spend more time watching your videos, which increases the chances that they’ll remember your brand and take action.

It might feel creatively demanding. But, creating loopable videos is easy if you have intuitive video editing software like Biteable.

The interface has virtually no learning curve, the stock assets are professional, the music choices are solid, and the price point is spot-on.

Jeff, Biteable member for life

Really easy to use and high quality result elevates our marketing no end. Makes us look very professional indeed. Can't get enough!

Nick, video maker extraordinaire

Instagram specs

Instagram video ad specs (plus how much Instagram ads cost)

No matter how awesome your video ad is, it won’t work if Instagram won’t accept it. So, you need to nail down the hard requirements before you create any video ads.

Additionally, there’s a little known Instagram ad spec known as “Instagram ad cost.” It’s a key limiting factor in your Instagram advertising strategy.

We’re going to focus on newsfeed placement here. To learn about story ad specs, take a peek over here.

Instagram video ad size and ad dimensions

Instagram has limits on video sizes and dimensions. Instagram will accept a range of video resolutions. But, you have to mind the file size cap. Here are the video ad resolution, aspect ratio, and file size requirements:

Newsfeed square video

  • Resolution: minimum 500 pixels wide, 600 x 315 recommended
  • Aspect ratio: 1.91:1
  • Maximum file size: 30MB

Newsfeed vertical video

  • Resolution: minimum 500 pixels wide, 600 x 750 recommended
  • Aspect Ratio: 4:5
  • Maximum file size: 30MB

Newsfeed horizontal video

  • Resolution: minimum 500 pixels wide, 640 x 360 recommended
  • Aspect ratio: 16:9
  • Maximum file size: 30MB

Instagram stories vertical video

  • Resolution: minimum 500 pixels wide, 600 x 750 recommended
  • Aspect ratio: 4:5 or 9:16 (full portrait)
  • Maximum file size: 30MB

Instagram stories horizontal video

  • Resolution: minimum 500 pixels wide, 1280 x 720 recommended
  • Aspect ratio: 16:9
  • Maximum file size: 30MB

If you follow these guidelines when you create your video ads, you’ll have zero hangups when you upload your video to Instagram.

Instagram video ad length

Instagram video length is a more subjective topic. Instagram allows newsfeed video ads up to 120 seconds long. But, just because you can use 120 seconds doesn’t mean you should.

The ideal length for Instagram video ads is between 20 and 30 seconds.

A good tactic is to aim for 20 seconds. This gives you more freedom in your planning. If you find that you just can’t cut the video any shorter than, say, 25 seconds, those extra seconds won’t negatively impact your ad performance.

Instagram video ad format

Instagram is capable of handling just about any format. However, Instagram recommends using MP4 or MOV formats, with H.264 compression.

That’s a lot of tech speak. But, don’t worry, Biteable will take care of all this for you. you just need to choose the length.

Instagram video ads cost

Even if you nail all the video ad specs, the thing that will affect your raw performance numbers the most is your budget. That’s what determines how many people you can afford to show your ads to.

You should plan your Instagram ad costs based on your objectives. That way you can set targets for advertising efficiency and ROI.

If your objective is impressions, your primary performance metric is CPM (cost-per-mille). You’ll typically pay about $5 per 1000 impressions if you’re focusing on impressions.

If your objective is clicks, focus on managing your CPC (cost-per-click) performance metric. In most cases, you’ll pay between $0.20 and $2 per click. The average is $0.70 per click.

This may seem high if you’re accustomed to Facebook ad costs. However, Instagram ads get more engagement on average (especially if you’re using video ads). So, the ROI from your Instagram video ads will be just as good — if not better — than Facebook ads.

Master even more than Instagram ads

Hungry for more video marketing knowledge? The Biteable blog is stuffed with every morsel of info you need to become a master at making sales (and impressing your friends) with Instagram video ads.