The interviews are done, the offer letter is signed. Now, perhaps the most critical phase of an employee’s tenure begins — onboarding. A good onboarding process can make all the difference between an employee who struggles and flounders in those first few weeks, and one who confidently integrates into the team and adds value immediately.
While onboarding typically includes training, the entire process encompasses much more. Onboarding is about giving new hires all the tools they need to get off to a strong start and ultimately, succeed in their new role. In addition to training on job duties and company policies, it’s the time to convey a deeper understanding of your organization’s mission and values, and to help build connections between new hires and their teammates.
Research shows that a solid onboarding program isn’t just good for employees, it’s also good for the bottom line. One study found that hiring a new employee can cost the same as 6 to 9 months salary, on average.
A good onboarding program can boost employee retention and help avoid those costs. Wynhurst found that when new employees went through a structured onboarding program, they were 58% more likely to still be with the organization three years later.
One great way to introduce new employees to your company and bring them up to speed is through video, and more companies are now embracing it, or planning to. In one survey, 80% of respondents said that they thought video would have a positive impact on “making the onboarding process of new employees smoother.”
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How to Use Onboarding Videos
Videos can be used for a variety of different goals throughout the onboarding process. You might have one video covering a general introduction to the company, including your history and industry, and another to explain company values. Many companies opt to involve executives in these types of orientation videos, a great way to provide background and introduce new hires to upper-level management.
Videos can highlight your company culture for new hires too, like BambooHR did in the video below. While these videos are often used during the recruitment phase, they can also be valuable in helping new hires learn what to expect.
Finally, we can’t forget the value videos add to the training process. Studies show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text.
Whether you need to train employees on a very specific aspect of their new role, or introduce Health & Safety measures, or share important company news in your internal emails, a video can help convey that vital information in a way that’s much more digestible and easy to retain than page after page of written policies.
Regardless of the goal, video is an efficient way to standardise knowledge and values across the team. You only need to create your onboarding videos once, and new hires can proceed through training on their own, without assistance from existing employees (major timesaver!)
Biteable offers a fast, easy, and fun way to create videos of all kinds, and it works particularly well for explainer videos and short presentations like those used in new staff onboarding.
We even have a wide range of video templates that are perfect for employee onboarding and orientation videos — our Employee Onboarding, Company Culture, Business Presentation, or Workplace Safety Infographic templates would be a great place to start.
5 Orientation Video Tips
If you’re ready to start creating your own employee onboarding videos, here are a few tips that can help.
1. Make them engaging and interesting
Sure, sometimes the content you need to cover is a bit dry. But if you can find ways to make it a bit more engaging, employees are more likely to enjoy the process and retain more.
Don’t be afraid to show some personality and inject some humor. Try incorporating existing staff into your videos when possible — people respond to real people and including other employees can help build connections.
2. Keep your videos short
Don’t bore your employees to tears from day one! Really long videos can be a bit daunting, and people are less likely to watch them all the way through. If you can, stick to just one topic for each video, and break up longer presentations into part 1, 2, 3 etc.
Try to keep each to around 5-10 minutes. It’s much less intimidating to watch 6 ten minute videos than it is to watch one hour long video!
3. Start from the top
Don’t just dive straight into the nitty gritty. Start with the high-level topics — who we are, what we do, who are our customers? Then later you can dive into the specifics of their new team and job functions.
4. Inspire them
Video is a powerful tool for inspiring and building emotional connections. Instill pride in your new employees and highlight the opportunity they have to make a difference through your organization. Showing new employees the impact they can make is not just heartwarming, it can be hugely motivating.
5. Offer opportunities for further learning
Learning doesn’t stop when the onboarding process is completed. Videos are a great way to provide additional opportunities for your employees to continue to learn and improve.
If your organization offers additional resources or advanced training programs, take a moment to highlight those and let employees know where they can access them.
An effective onboarding experience is about much more than communicating corporate HR policies or explaining how to perform day-to-day job functions.
By including a variety of orientation, training, and culture videos, you can help to ensure new employees have the tools they need to succeed, are inspired and motivated, and have a strong connection to their new company and team.
And if you want to take it a step further, you can implement employee engagement tools. As Simon Sinek says: “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”
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