Use the Biteable video maker to take your marketing strategy to the next level. Give your sales team superpowers with videos that excite your customers and your bottom line.
Sales videos rule the world
Stats don’t lie: video matters. 55% of people watch online videos every day. On top of that, more than 50% of people watch branded video content designed to sell products and services.
Video is a potent sales tool:
- 81% of people have bought a product or service after watching a video
- 69% of people have bought software after watching a video
- 85% of people want you to make more branded videos
The message is clear – you should make a pitch video. Luckily, Biteable’s online video maker turns what could be a daunting task into a speedy (and fun) one.
You don’t need to break the bank
You might think getting a sales or pitch video made will cost a fortune, but with Biteable’s online video maker, you can create gorgeous sales videos in a variety of styles for a fraction of the cost.
It’s not only affordable. Making sales videos with Biteable is fast. All you need is a computer and a few spare minutes.
Look (and feel) like a pro
You get what you pay for with budget software, so we bucked the trend. Our in-house animators are constantly creating professional-looking templates on the Biteable video platform you can customize to your heart’s content.
You can add a personal touch to almost every aspect of your sales video, from changing the colors to uploading custom images and footage.
Make it your own, make it stand out, and best of all, make it quickly.
Make a stunning sales video with Biteable
Making a sales or pitch video with Biteable’s online video editor is super easy. Chances are you could skip this brief tutorial and you’d still pick it up in seconds.
Choose and edit your template
Head over to our video templates library and pick one of our hundreds of custom-made templates.
When selecting a template, keep in mind the goal for your sales video. What will it be about? You could interview your best sales reps. Talk to your audience about the benefits of your product. Or maybe you just want to get prospects excited with great testimonials and success stories from your happy customers?
Whichever is it is, find a template that fits your tone, then start editing. If you’ve got a few clips of your own, Biteable makes it simple to add that footage as well.
You can also start from scratch
If you’re feeling creative, you might like to start from scratch. It’s not as daunting as it sounds. With a huge library of clips to choose from, you’ll have no problem finding what you need right away.
Personalize your video
Now comes the fun part. Change the colors to match your brand. Upload your own photos or footage and write in your own text. Biteable also has a library of backing music ready to go.
When you’re all done, head over to the Preview section and build your video
A fantastic tool for those of us who suck hard at mashing video together. We've created heaps of really engaging little videos for our small real estate agency and our Facebook ads have never been so enticing! Highly recommend.
It makes promoting your business fun and professional. Easy to work with, user-friendly, and very economical.
Sell more with an optimized video
We’ve talked about the basics of making sales and pitch videos. But how can you make yours stand out from the crowd?
Start with a structure
You’re creating a sales video designed to pitch your product or service. Make it work harder by using a copywriting formula to structure your script. This makes sure you touch on your customer’s pain points and that you position your products and services as the solution to their problems.
Make sure to pick a formula that supports your goal. It should be easy for you to write and edit. Either way, you want to distill your point down to the basics. Your sales video is designed to get potential customers and clients intrigued – fast. Save the long pitch for when they jump on board.
Think about your audience
If you want to make an effective sales video, it needs to look good. Ditch the wobbly webcam and do a bit of research on your audience. What kind of videos would they connect with? Would they prefer animation over real-life footage? Do they like bright colors or something more corporate?
A quick way to find out is to look at your competitors. What kind of videos do they make? How does their audience respond? Study their strengths and weaknesses and apply what you learn to your own sales videos.
Where will your video be seen?
It’s also important to consider where your video will be displayed, and how you can create a video that fits in with the tone of the platform. Will you be posting on LinkedIn? Advertising on Facebook? Blasting it out with a tweet? Embedding it to catch the eye of prospects visiting your website?
Wherever it is, make sure your video feels native in that surrounding.
Website, landing pages, and email
Locations you’ll definitely want to make videos for are your wesbsite, landing pages, and email campaigns.
Using video on your website and landing pages will benefit you two-fold. Firstly, people tend to stick around longer to watch video. Secondly, embedded videos can also help your SEO and Google rankings.
In email campaigns, video is especially good for scoring replies. Data has shown that using video as part of your email sales strategy can increase your click-through rate and reduce unsubscribes.
The key to successful sales videos is staying consistent and true to your brand. Authenticity is the secret code to getting potential customers to like you, trust you, and do business with you.
Keep it simple
Your viewer is short on time. The clock is ticking as soon as they hit play, so get to the point straight away. Make sure you focus on one goal, product, or service for each video. This prevents your viewers from becoming overwhelmed with too much info.
Make your sales video pack a punch
There’s always more to learn when it comes to making videos that sell your stuff. Pop over to the Biteable blog — it’s chock-full of articles by industry pros that will help you craft a sales video that convinces your clients in no time.