RockITek

User since
Features
Animations, Branding, Templates, Voice-over
A woman works at a desk using a laptop and monitor displaying an employee onboarding checklist in a home office setting.
Solid dark blue image created using Biteable video maker with no visible details or variations in color.
Brand RockITek
Industry Cyber Security
RockITek is a progressive technology and go-to-market partner that helps manufacturers of emerging technologies bring their products to market. The company operates with a fully remote workforce and has seen rapid growth, doubling headcount twice within a single twelve-month period. As a lean team, RockITek relies on scalable systems and repeatable processes to keep pace with that growth. Tina Scogin, Chief of Staff, oversees a wide range of functions including marketing, customer success, and human resources, making efficiency a non-negotiable part of how the business runs.

7

Videos needed for onboarding new hires

1

Day spent recreating content for every new employee

8

Hours saved per new hire at RockITek

Challenge: One Day Gone Every Time Someone New Joined

As RockITek’s headcount grew fast, Tina’s synchronous onboarding process stopped being viable. Every time a new employee joined, she spent an entire day on conference calls walking them through the company, its tools, and its culture. When two new hires started on the same day, the problem became impossible to ignore. The existing onboarding materials, a mix of PDFs, websites, and presentation decks, were not built for self-directed learning. Remote employees needed to be able to get up to speed independently, without waiting for someone to carve out hours to guide them through it. Static documents could not do that job well. Important information got lost, content quickly became outdated, and there was no way to track whether anyone had actually engaged with the materials. Tina knew that hit-and-run onboarding was not fair to new hires, and that her own workload was too heavy to keep absorbing the cost. Something had to change.
“I wanted to make sure new employees felt as excited about joining RokITek as we did in hiring them. A slapped together presentation wouldn’t do that, but Biteable videos allowed me to accomplish that goal.”
–Tina Scogin, Chief of Staff, RockITek

Solution: Seven Videos. A Few Hours. One Repeatable System.

Tina already had experience using Biteable for marketing videos, so she knew it could help her move fast without sacrificing quality. She set out to replace her entire synchronous onboarding process with a series of videos new employees could watch on their own time. Using Biteable’s template library, she built a set of seven onboarding videos that welcomed new team members and walked them through everything they needed to know. Animated scenes made the content engaging and easy to follow, while the voice-over feature let Tina add her own narration without needing a studio or external help. With auto-branding, she applied RockITek’s colors and logo across all seven videos in a single click, giving the whole series a consistent, professional look. The entire project took only a few hours. When company information changed, Tina could update the videos directly in Biteable and the links stayed the same, so employees always accessed the latest version. Email notifications let her track when someone watched a video, giving her visibility without requiring any follow-up calls.
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Results: Eight Hours Saved. Every Single Hire.

With the seven onboarding videos in place, RockITek now saves eight hours of synchronous training time for every new employee they bring on. Tina can go about her day while new hires work through the videos at their own pace, and she gets a notification when each one is done. Beyond the time savings, <a href="/blog/rockitek-onboarding-user-story/"RockITek gained a set of reusable assets that scale with the business. As the company continues to grow, the videos can be updated and reused rather than rebuilt, which means the investment pays off with every new hire. Tina noted that a full year’s subscription to Biteable paid for itself within two weeks of creating the onboarding series. The shift from synchronous to asynchronous onboarding also improved the new hire experience. Employees could engage with the material on their own schedule, revisit anything they needed to, and arrive at their first real conversations with the team already prepared. Tina got her time back, and new employees got a better start.

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