As the average person’s viewing habits are switching from television to the internet, it’s becoming more and more necessary for businesses and organisers to maintain a presence there. One of the best ways to do this is to use social media, and one of the best ways to get noticed is with a video. Use Biteable to easily make custom social media video ads from hundreds of options or simply choose one of our pre-designed templates below.
The big difference between advertising on the internet and on television is that on television people are more or less forced to watch advertising, but on the internet people have far greater capacity to block, skip or switch off. Therefore, it’s important to change the way we think about advertising on the internet and bear in mind that your content will need to be tailored to the sites they are destined for.
Which Social Media Should You Use?
There are an increasing number of trending social media sites out there, but at the moment, the big ones are YouTube, Facebook, Twitter, Instagram, LinkedIn and Pinterest. Choosing which of these is important because you won’t want to waste time on platforms that will be ineffective.
- YouTube is a great one simply because of all the options you have once your video is there. Mainly it has to do with being able to easily link your video to other sites like Facebook or your website, or your mailout. You can check out a more in-depth article on posting your videos to YouTube here.
- Facebook is the real heavyweight when it comes to marketing on social media. With more active users than the population of China, Facebook users watch more than 4 billion videos a day. Check out our guide to posting your video on Facebook here.
- Twitter is a good place to show off your fancy new Biteable video, as people are more likely to click on a Twitter link that features video content than anything else. But the golden rule here is to keep it short. Twitter marketers are describing Twitter video content as ‘micro-videos’. Check out our guide to posting videos on Twitter here.
- Instagram is primarily a visual social media site where you can only post pictures or video, and is not as recognised as Facebook, Twitter or YouTube, so unless your business is very visual (i.e. photographer, hairdresser or vinyl toy maker) it probably isn’t worth the time to maintain a presence here.
- Pinterest is very similar to Instagram, in that it is primarily visual. Users create virtual pinboards of images and videos that they like, and the slant is very design-based, so unless you are in a very design-based field (i.e. fashion designer, painter, architect etc.) it may be a waste of time to post your videos here.
- LinkedIn is like Facebook for business. It has 433 million users worldwide, in over 200 different countries or territories. Professionals maintain profiles that list their achievements and credentials like an online CV, and businesses can browse profiles related to their industry when they need employees.
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For further reading, tips, and tricks related to making social media work for you, we’ve got some great blog articles and resources below: