The best video aspect ratios for social platforms

Graphic illustration on a blue background featuring various social media icons, including a play button, heart, and arrow from Biteable video maker, symbolizing digital interaction and engagement.

If you’re an avid content creator on social media, you’re probably well aware of the ever-changing landscape of aspect ratios and supported content types. 

In this article, we’ll dive into the world of video aspect ratios for various popular platforms. Understanding these ratios will help you optimize your videos for maximum impact and engagement on Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn.

The best aspect ratios for Facebook videos

Graphic showing three Facebook image format options: landscape 16:9, full portrait 9:16, and square 1:1 or 4:5, created using Biteable video maker,

When it comes to Facebook, there are three primary aspect ratios to consider.

The Facebook Feed supports videos in:

  • 16:9 (horizontal)
  • 9:16 (full portrait)
  • and 1:1 (square) formats


For Facebook Stories and Reels, the recommended aspect ratio is 9:16.

Illustration showing the aspect ratio for Facebook stories/reels, labeled as "full portrait 9:16" on a blue background with the Biteable video maker logo on the bottom right.

The best aspect ratios for Instagram videos

Illustration showing three Instagram feed formats: landscape (16:9), portrait (4:5), and square (1:1), against a purple background with the logo on the bottom right.

Instagram offers a bit more flexibility with video aspect ratios. The Instagram Feed supports three different options:

  • 16:9 (landscape)
  • 4:5 (portrait)
  • 1:1 (square)

However, it’s important to note that Instagram has combined all videos into one video tab. This means that when your feed videos are viewed on that tab, they will be played in a 9:16 format, with borders automatically added to the top and bottom of the video.

Instagram Stories and Reels maintain a consistent aspect ratio of 9:16.

A graphic created by Biteable video maker showing ideal dimensions for Instagram stories/reels, marked as "full portrait 9:16" on a blue background with a white outlined rectangle symbolizing the format

Twitter's preferred video sizes

Graphic showing Twitter image format options: Landscape (16:9), Full Portrait (9:16), and Square (1:1), each represented by a different sized box, on a purple background.

Twitter allows you to choose the aspect ratio that best suits your content and goals. Twitter supports: 

  • 16:9 (landscape)
  • 9:16 (portrait)
  • 1:1 (square)

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TikTok's ideal aspect ratio

Graphic created by Biteable video maker illustrating TikTok's recommended video dimensions for a full portrait (9:16 ratio) on a blue background with the TikTok logo at the top.

TikTok, known for its short and snappy videos, primarily supports full portrait videos in a 9:16 aspect ratio

If you upload content in a different aspect ratio, such as square or landscape, the platform will automatically center the video on the canvas and add borders to fill the empty space.

YouTube and YouTube Shorts aspect ratios

Graphic comparing YouTube's landscape 16:9 video format with the portrait 9:16 format for YouTube Shorts, created using Biteable video maker, on a purple background.

When it comes to YouTube, the 16:9 landscape format reigns supreme. The platform predominantly supports landscape videos for its main content.

 However, YouTube Shorts, the platform’s short-form vertical video feature, exclusively supports 9:16 full portrait videos.

Best aspect ratios for LinkedIn videos

Graphic displaying LinkedIn image ratio guidelines for Biteable video maker: landscape (16:9), full portrait (9:16), and square (1:1) formats on a purple background.

LinkedIn offers multiple aspect ratio options to cater to different content styles and preferences.

LinkedIn provides support for:

  • 16:9 (landscape)
  • 1:1 (square)
  • 9:16 (full portrait) 

Create videos in every size with Biteable

As a content creator, it’s crucial to be aware of the video aspect ratios supported by various social media platforms. By tailoring your videos to the specific requirements of each platform, you’ll maximize their visibility and engagement. 

Create videos in the perfect size for each platform with the Biteable video maker. Start your free 7-day trial today


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