Explainer Video Examples: What Good Looks Like, With Templates to Copy
A good explainer video example names one problem, shows how a product or service fixes it, and ends with one call to action. We recommend 30 to 90 seconds. Below are explainer video examples by type, what each one does well, and the Biteable template to make your own version.
Each template opens in Biteable’s explainer video maker, ready for your script and brand.
TL;DR
- Good explainers follow one pattern: hook, problem, solution, call to action.
- Examples cover products, SaaS, services, characters, infographics, internal teams and 30-second videos.
- Each type comes with a Biteable template you can edit.
What makes a good explainer video?
A good explainer video sticks to one idea. It states the viewer’s problem in the first few seconds, shows the solution working and asks for one next step. Aim for 30 to 90 seconds, and add captions for sound-off viewing. Judge any example, including your own, against this checklist:
- One idea
- The problem stated in the first few seconds
- The solution shown on screen, not only described
- One call to action
- Captions for viewers watching with the sound off
Explainer video examples by type
Product explainer video example
The example: Dropbox, “What Is Dropbox and how does it work?” on Dropbox’s YouTube channel, 1:13. Dropbox’s description says it explains what Dropbox is and how it helps you store, share and access files securely in the cloud across all your devices.
Why it works: The title is the exact question a new customer asks, and the whole answer fits in just over a minute.
Make your own: Product Explainer lets you explain your product with an easy-to-edit video, then share it on social media and in your newsletter.
SaaS and startup explainer video example
The example: Slack, “So Yeah, We Tried Slack …” on Slack’s YouTube channel, 2:20. Slack’s description says the Sandwich Video team made it. Superside describes it as a live-action video.
Why it works: It shows that a startup explainer video can use live action as well as animation. At 2:20, it runs longer than the 30 to 90 seconds we recommend, so trim your version harder.
A smaller example: Biteable customer TangoQR, a SaaS company that makes QR codes you can change after printing, made product demos, short explainers and awareness clips in Biteable. Its case study reports 821 video views and 87 new signups from those videos.
Make your own: App Explainer is built for startups and tech teams to highlight an app’s key features. Funky App Explainer does the same with a livelier style. For a product walkthrough, add a screen recording with Record, using Screen Record or Picture in Picture.
Service and small business explainer video example
The example: Rover, “How Rover Works: Pet Sitter Nikki Explains Getting Started in Under 1 Minute” on Rover’s YouTube channel, 0:52. Rover’s description says a Seattle-based pet sitter explains how to create a sitter profile, set services and rates, and get a first booking request.
Why it works: A real person who uses the service walks through the steps in under a minute.
Make your own: Explainer Video is built to show how your service solves a problem. Business Explainer is an animated explainer currently written about recruitment. Edit the text for your business.
Animated character explainer video example
The example: Crazy Egg, “CrazyEgg Animated Video”, posted on Vimeo by Demo Duck, the studio that made it, 2:38. Superside describes a website owner who can’t make sense of his metrics until Crazy Egg overlays a heatmap and he sees how visitors use his site.
Why it works: One character carries the viewer’s problem and the fix. At 2:38, it runs longer than the 30 to 90 seconds we recommend, so trim your version harder.
Make your own: Frank Character Explainer and Robot Character Explainer each give you a mascot to explain your business. Snappy Explainer uses a cast called Izzy and friends. See how to make an animated explainer video for the full steps.
Infographic explainer video example
The example: Mastercard, “MasterCard - By The Numbers”, posted on Vimeo by a member of the BUCK studio team that produced it, 1:15. Superside describes minimal animation and clean type that highlight global stats, such as “2.3 billion Mastercard and Maestro accounts.”
Why it works: Big stats carry much of the story, and minimal animation keeps the focus on them.
Make your own: Infographic Explainer lets you tweak the text to match your message.
Internal explainer video example (HR, team and strategy)
The example: Our HR benefits explainer video example walks through how an HR team would build a benefits explainer step by step, from script to finished video.
Why it works: It puts benefits details in one short video that employees can rewatch whenever a question comes up.
Make your own: Department Explainer shows what your team does. Long-Form Strategy Explainer breaks down a new strategy for your organization.
30-second explainer video example
The example: Duolingo, “Duolingo in Three Words: Free, Fun & Effective” on Duolingo’s YouTube channel, 0:30. Duolingo’s description calls it a TV spot. Superside lists it as an explainer featuring Duo, the green owl mascot.
Why it works: The title gives the whole message in three words, so 30 seconds is enough.
A 30-second explainer video has room for four lines: one hook, one problem, one solution and one call to action. That’s about 75 words of script. Our explainer video script sample includes a 30-second version you can copy.
How to make your own explainer video from an example
- Pick the example closest to your goal and audience.
- Write down its structure: hook, problem, solution, call to action.
- Write your script in that structure. Start from our explainer video script sample.
- Open the matching Biteable template, or use AI Assisted Videos to draft the script and storyboard for you.
- Swap in your text, images, brand colors and logo.
- Add an AI Voice Over and AI Captions, then share your video with one link.
See every way to make an explainer video.
Why Biteable
Every example type above has a ready-to-edit Biteable template, 16:9 and up to 4K resolution (4K on Premium and Business). AI Assisted Videos drafts your script, AI Voice Over reads it and your brand applies in one click. Biteable is trusted by over 9 million users at 10,000+ companies, including Nike, Amazon and Siemens.
Explainer video examples FAQ
What is a good example of an explainer video?
One that names a problem, shows how a product or service fixes it and ends with one call to action. Dropbox’s “What Is Dropbox and how does it work?” answers one question in 1:13. Pick the example above closest to your goal.
Where can I find explainer video samples I can edit?
Biteable’s template gallery has explainer templates for products, apps, services, characters, infographics and internal teams. Open one, change the text and scenes, and apply your brand. Try them on a free 7-day trial with no credit card. Downloading a video needs a paid plan.
Can I copy an explainer video example?
Copy the structure: hook, problem, solution and call to action. Then write your own script. Don’t reuse another company’s footage, music, characters or brand. A Biteable template gives you visuals you’re licensed to use.
What is a SaaS explainer video?
A short video that shows what a software product does and who it’s for. It usually names the problem, shows the product working through animation or a screen recording, and ends with a call to action like starting a free trial.
How much does it cost to make a video like these?
It depends on who makes it. Our guide to the cost of an explainer video compares agencies, freelancers and do-it-yourself tools with sourced price ranges.
What other explainer videos can I make with Biteable?
Onboarding, training, how-to and AI-generated explainers, among others. See every option on Biteable’s explainer video maker page.