Explainer Video Script Sample: A Simple Template You Can Copy
An explainer video script sample has four parts: a hook, the problem your viewer has, your solution, and one call to action. Keep it to about 150 words for a 60-second video and write the way you talk. Copy the template below, fill in the blanks, and read it aloud.
When the words are ready, drop them into an explainer video maker and match each line to a scene.
Turn your script into a video →
TL;DR
- Four parts: hook, problem, solution, call to action.
- About 150 words for 60 seconds. Read it aloud and time it.
- Samples below for 30, 60 and 90 seconds.
- Paste it into a Biteable template or AI Assisted Videos, or let AI Assisted Videos write a first draft you can edit.
What goes in an explainer video script?
An explainer video script needs a hook, the problem in the viewer’s words, your solution in two or three plain steps, and one call to action. The solution gets the most time. Copy this 60-second skeleton and change the wording to fit your voice.
Hook (0 to 8 seconds): “Struggling to [specific task]? You’re not the only one.”
Problem (8 to 20 seconds): “Right now you [describe the frustrating workaround]. It costs you [time, money or stress], and it happens every [day, week, launch].”
Solution (20 to 45 seconds): “[Product name] fixes that. It [does the one thing that matters most], so you can [the outcome the viewer wants]. Here’s how it works: [step one], [step two], [step three].”
Call to action (45 to 60 seconds): “Try it free at [link], or [book a demo / sign up / reply to this email] today.”
Explainer video script samples for 30, 60 and 90 seconds
Each explainer video script example below uses a fictional business. Copy the one closest to the length you need.
30-second sample (about 75 words). Clearflow Plumbing, a fictional local service business.
“Water pooling under your sink again? You’re not the only one. Right now you mop it up, call around for a plumber and wait days for someone to show up. Every hour you wait, the damage gets worse. Clearflow Plumbing fixes that. Book a licensed plumber online, get a fixed price before we arrive, and pay only when the job is done. Book your visit at the link below today.”
60-second sample (about 150 words). Shiftly, a fictional staff scheduling app.
“Still building next week’s staff roster in a spreadsheet? You’re not alone. Every Sunday you copy last week’s grid, chase people over text to check who is free, and still end up with a gap on Friday night. It eats your weekend, and one missed shift means a short-staffed rush. Shiftly fixes that. Staff set their own availability in the app, and Shiftly builds a conflict-free schedule in one click, so you get your Sundays back. Here’s how it works. Add your team and their roles. Set your rules, like opening hours and how many people each shift needs. Hit generate, check the schedule, and send it to everyone’s phone. When someone needs to swap a shift, they request it in the app and you approve it with one tap. Try Shiftly free at the link below, and spend next Sunday doing something else.”
90-second sample (about 225 words). Tallyroom, a fictional expense approval tool for teams.
“How many hours did your team spend chasing receipts last month? For most busy teams, expense reports go like this. Someone snaps a blurry photo of a receipt and emails it to a manager. The manager forwards it to finance. Finance asks for the missing receipt. Two weeks later, the employee is still out of pocket, the manager has twenty unread emails, and finance is closing the month with gaps. Tallyroom puts every expense in one place, from receipt to repayment. Here’s how it works. First, snap a photo of the receipt in the Tallyroom app. It reads the amount, date and vendor for you, so nobody types anything. Second, Tallyroom sends the expense to the right approver based on your rules, like team, amount or project. Approvers see the receipt, the policy and the budget on one screen, and approve with one tap. Third, approved expenses sync to your accounting software, and the employee gets paid in the next payroll run. Finance sees spending by team as it happens, and nobody has to ask where a receipt went. Your team spends less time on paperwork and more time on the work they were hired to do. Book a 15-minute demo at the link below, and we’ll set up Tallyroom with your team’s real expenses.”
To see finished videos, browse these explainer video examples.
How to write an explainer video script
- Write the one thing the viewer should understand by the end.
- Name the viewer’s problem in their own words.
- Pick the single benefit that fixes it.
- Write the hook as a question or a plain statement of that problem.
- Give two or three plain steps that show how it works.
- End with one call to action.
- Read it aloud, time it, and cut anything you wouldn’t say in conversation.
Make the hook specific. “Struggling to get your team to read long update emails?” works better than “Communication is hard.” In the problem, describe the clumsy thing the viewer does now. In the solution, lead with one benefit and leave the full feature list for your website.
How to adapt one script for different videos
The four parts stay the same. The wording and tone change with the audience and goal.
| Use case | Hook angle | Solution focus | Call to action |
|---|---|---|---|
| Product explainer | The task the buyer dreads | The one feature that removes it | Start a free trial |
| New-hire training | A moment of confusion on day one | The correct process, step by step | Complete the next module |
| Internal announcement | What’s changing and why now | What it means for the viewer’s day | Read the doc or ask in Slack |
| Sales follow-up | The prospect’s stated goal | How your offer hits that goal | Book a 15-minute call |
An HR or internal comms team can soften the hook and spend more time on what changes for the viewer.
Use AI to write your explainer video script
AI Assisted Videos works as an explainer video script generator inside Biteable. Answer a few questions about your topic, requirements and goal, and AI writes the script and builds an editable storyboard. You can also paste in your own script. You can tweak, rewrite or regenerate any section.
How to turn your script into a video
Break the script into scenes, one idea per scene, and match each line to something on screen. The hook might be a bold text card and the call to action your logo with the link.
Start from the Explainer Script template or another layout in the template gallery. Paste in your lines, then add an AI Voice Over to read them and AI Captions (Premium and Business plans) for sound-off viewing.
Make it in Biteable’s explainer video maker, or follow the animated explainer video guide. For scripts beyond explainers, read video script writing 101.
Why Biteable
Paste your script into a template or AI Assisted Videos, or let AI Assisted Videos draft it, add a voice over and captions, apply your brand in one click and share one link. You can start on a free 7-day trial, and downloading a video needs a paid plan. Biteable is trusted by over 9 million users at 10,000+ companies, including Nike, Amazon and Siemens.
Explainer video script FAQ
How long should an explainer video script be?
Aim for about 150 words for 60 seconds, 75 words for 30 seconds and 225 words for 90 seconds. Read it aloud and time it, since your pace sets the real length. If it runs long, cut from the solution first.
Do I need a professional writer to use this template?
No. Fill in the blanks, read it out loud and cut anything that sounds stiff or that you wouldn’t say in conversation.
What should the call to action be if I’m not selling anything?
Ask for the one action that matters most. For a training video, that might be “finish the next lesson.” For an announcement, “read the full policy.” For a team update, “reply with your questions.”
Can I reuse one script across several videos?
Yes. Keep the four-part structure and rewrite the hook and call to action for each audience. One launch can become a promo, an internal update and a sales follow-up.
Can AI write my explainer video script?
Yes. AI Assisted Videos writes a script and storyboard from your answers about your topic, requirements and goal, or you can paste in your own script. The script is fully editable, so you can rewrite or regenerate any section.
Is it cheaper to write the script yourself than to hire an agency?
Writing it yourself costs your time. Some agencies include script writing in their price and others charge extra. Our guide to the cost of an explainer video compares agencies, freelancers and do-it-yourself tools.
What else do I need besides a script to make an explainer video?
You need visuals, a voice over or captions, and a way to share it. A template or AI Assisted Videos covers the visuals and AI Voice Over reads your script. See everything in Biteable’s explainer video maker.