Testimonial video examples you can copy
The testimonial video examples below are grouped by type, from a 34-second social clip to full customer stories. Each one features a real customer or employee, and each comes with steps to make your own version in Biteable.
New to the format? Start with our guide to testimonial videos.
Use the Customer Feedback Update template →
TL;DR
- Eight testimonial video examples, grouped by type.
- What each one does well.
- How to make each type with a link, a template and AI Captions.
- The questions behind good answers are in our testimonial video questions guide.
What makes a good testimonial video example?
A good testimonial video example features a customer who looks and sounds like the viewer and tells one clear before-and-after story. It includes a specific detail, such as a number, a time saved or a named problem. It ends with a clear next step, so the viewer knows what to do when the customer stops talking.
Customer testimonial video examples by type
1. Full customer story: FreshBooks and an interior designer
Watch on YouTube (FreshBooks, 1:33)
Accounting software company FreshBooks profiles Sarah, an interior designer who runs her own business. The description says she uses FreshBooks for “easily creating invoices, managing her money, and saving time.”
Why it works: one customer, one small business, and a problem most owners know. The title names her job, so people in similar roles know it’s for them.
Make one like it: send a Record Request with problem, decision and result questions, then frame the answers in a template.
2. Quick social clip: Energie Gym
Watch on YouTube (Energie Gym India, 0:34)
A gym in India posted this 34-second client testimonial. Feedspace describes it as showing “one customer’s fitness journey.”
Why it works: it’s short enough for a social feed and sticks to one story.
Make one like it: ask one question, trim the answer to its best line, and add AI Captions for sound-off viewing.
3. Customer montage: Chegg
Watch on YouTube (Chegg, 1:50)
Chegg asked students one question, “What’s the Best Part of Chegg Study?”, and put their answers in one video. The description names three of the students by first name, last initial and school.
Why it works: one question keeps a montage focused, and a name and school make each speaker feel real.
Make one like it: send the same Record Request prompt to several customers and add each name on screen.
4. Small local business: Just Add Luv
Watch on YouTube (Just Add Luv, 3:14)
Just Add Luv shares feedback from “some of our happy customers at the farmers market,” per the description. Feedspace describes it as “shoppers describing their experience.”
Why it works: real shoppers, at the market, with no studio. Any stall, shop or counter can do the same.
Make one like it: send regulars a Record Request with one question, then cut the best answers into single-customer clips for social.
5. Business-to-business results: ChurnZero and Untappd
Watch on YouTube (ChurnZero, 2:05)
Customer success software company ChurnZero features its customer Untappd. The description says ChurnZero is helping Untappd “increase customer retention 12%.” Feedspace notes it was filmed at Untappd’s office with people from both companies.
Why it works: business buyers get a measurable result. The video’s description puts it at a 12% increase in retention.
Make one like it: use the Case Study Highlights template and place your client’s clip next to the results.
6. Employee testimonial: Wonolo
Watch on YouTube (Wonolo, 3:22)
In “Why We Work,” Warren, a program manager at Wonolo, “shares about his journey to Wonolo and some fun facts,” per the description.
Why it works: one employee per video gives job candidates a real person to picture working with.
Make one like it: send your team a Record Request with a few employee testimonial video questions.
7. Feedback roundup: Customer Feedback Update template
Biteable’s Customer Feedback Update template turns customer feedback into a short video. Its sample scenes include a title card, customer feedback figures, a takeaways slide and an end card with your logo.
Why it works: you can make it from written reviews before you have any video.
Make one like it: replace the sample text with your reviews and ratings, then adjust the colors, fonts and logo.
8. Case study highlight: Case Study Highlights template
Biteable’s Case Study Highlights template walks through a customer win in order: the challenge, how you helped, the results, a customer quote and a call to action.
Why it works: the structure tells the story, so you only add your results and clips.
Make one like it: add your results and branding, then drop in your customer’s Record Request clip.
Testimonial video ideas for small businesses
- A regular customer at the counter, answering one question
- A before-and-after walkthrough of a finished job, with the client saying what changed
- A client explaining why they came back
- A staff member on why they like working there
- A montage of customers reading their own reviews aloud
What to copy from these testimonial video examples
- Keep it short and tell one story.
- Name one specific result.
- Record where the customer is. A webcam or phone camera is fine.
- Add captions for people watching with the sound off.
- Show the customer’s name and business on screen.
- End with one clear call to action. In Biteable, you can add a clickable CTA at the end of a shared video.
The questions you ask decide what the customer says, so start with our list of testimonial video questions. You can also see how Biteable turns customer clips into a testimonial video.
How to make your own testimonial video
- Pick the example type you want to copy.
- Ask a customer five to seven questions.
- Send a Record Request link so they can record from where they are. Our guide covers how to get video testimonials from customers.
- Drop the clip into a template, apply your brand and add AI Captions.
- Share the video with one link and add a CTA.
Why Biteable?
Collect clips with Record Request, edit from a template, apply your brand automatically, add AI Captions in one click and share with one link. Biteable is trusted by over 9 million users at 10,000+ companies, including Nike, Amazon, and Siemens.
Testimonial video examples FAQ
How long should a testimonial video be?
Long enough for one story and no longer. The examples on this page run from 34 seconds for a social clip to 3 minutes 22 seconds for an employee profile. A clip for social should be shorter than a full story for your website. Our testimonial video questions guide covers length in more detail.
Can I make a testimonial video from written reviews?
Yes. Biteable’s Customer Feedback Update template turns customer feedback, such as survey results and short quotes, into a short video. Replace the sample text with your own reviews, add your logo and colors, and publish. It’s a good first video while you wait for customers to record.
Do testimonial videos need professional filming?
No. With Biteable’s Record Request, you create a prompt and share a link, and customers respond directly in Biteable. There are no file transfers. You then edit their clips into a template, add your brand and captions, and share the finished video.
What is the difference between a testimonial video and a case study video?
A testimonial video centers on the customer telling their story in their own words. A case study video is usually built around structured results, such as the challenge, what changed and the numbers, often with a customer clip inside it. For the full definition, see our guide to testimonial videos.