Video editing basics: a 15-minute masterclass

Want to dive into video marketing, master the video editing basics and create some killer content? Excellent! Think of this post as your uber-brief but thorough guide to everything you need to know about video editing.
Abstract representation of online video content and streaming concept with play button and dynamic shapes.

We’ll talk about putting together a script, adding the right kind of audio, formatting your video like a pro, and so much more. Let’s get started.

1. Craft a killer script

If you want to hold people’s attention, you gotta have a good script.

The best script depends on what type of video you want to make. Not sure what that is? Here are some ideas, plus some other resources on writing specific kinds of scripts.

An effective script should:

  • Have clear, audience-specific goals. What do you want your video to do? Who’s going to watch it? Getting super clear about the video’s purpose will help you present your message in a more engaging way.
  • Focus on a single idea at a time. Figure out what the key idea of your video is and focus on that. By sticking to one theme or problem at a time, you can create a tighter, more informative video.
  • Speak to your audience. A video is a conversation. When writing your script, think about what questions, thoughts, and feelings are going through the viewer’s mind and address them.
Two women collaborating over a document with a laptop in an office setting.
Promo video script 101

2. Choose the right color combination for your video

Colors directly affect our perception and mood. Upbringing, preferences, cultural background and experience all influence how we perceive colors. That’s why it’s so important to keep your audience in mind when putting together the color scheme for your video.

How do you put an attractive palette together if your knowledge of color theory is vague at best? Don’t worry, there are tools for that! First, let’s take a super quick look at the two main color systems you’ll come across when making a video.

  • RGB: This color system is used for all electronic displays — it’s how you see colors on your phone, tablet, and TV. The primary colors used here are red, green and blue. You won’t come across this if you’re using Biteable.
  • HEX: Hex codes are six-digit numbers used to represent RGB colors for screen displays. We use hex codes in Biteable because they’re the default for the web. A hex code will be a hash followed by six numbers and/or letters, and looks something like this: #23f4a3.

Want to learn more about color theory? We cover it in more detail here.

Person holding color swatches with a pencil in hand beside a laptop and colored pencils on a desk.
Color theory basics for video makers

Meanwhile, tools like Coolors (and all these other color generators) can help you easily create your own custom color palette using different color pairing rules.

3. Use high-quality images

Choosing the right images for your video can make or break it. High-res images are essential if you want your video to stand out.

We already mentioned RGB and HEX (they’re kind of the same thing), but CMYK is a color profile used for print, so if you see it, you’ll need to change it to RGB. Don’t worry, Biteable does this automatically. Just upload any picture you’ve got and it’ll be fine. If you’re not using Biteable, you can use a tool like Photoshop (or its free, open source twin GIMP) to change the color profile.

Photoshop or Gimp are also what you need if you’d like to make your pictures a certain size and/or resolution. When uploading pictures to Biteable, you might have noticed that we sometimes ask for resolutions like 1920×1080 or something a bit odd like 1292×1094. You can do this in both Photoshop and Gimp by going to Image, then Canvas Size and changing it that way.

Not sure where to find stunning, royalty-free images to add to your video? We’ve got you covered!

A stylized illustration of a desk with scattered polaroid photos, a cup of coffee, and a pencil, showcasing some of the best sites for free images.
The 34 best sites for free images and pictures

4. Get the sound right

Most of us would put up with a video with less than HD quality if the sound is top notch. Bottom line, if your audio doesn’t work, your video won’t be very effective.

When you’re putting together your own Biteable video you’ve got two main options — you can add great music or upload your own voice over.

When picking the perfect soundtrack for your video, use one of our tracks or find and use high-quality royalty free music.

Man in casual attire using a smartphone with feet up on a desk in an office setting.
19 amazing places to get free music for videos

Whatever you do though, don’t use music you don’t have rights to — the lawsuits are just not worth it.

If you want to try something different, adding a voiceover can help you tell an effective story. Not sure how to do it or looking for some style inspiration? Check out our list of examples that crush it.

5. Format your video like a pro

Just like you get all kinds of text documents, videos come in a pretty large variety of formats. The most common ones for online streaming are MP4, FLV, and WMV.

All three of these are supported by the main social media platforms and work well online. Wanna know more? We’ve got a whole post on how video formats work and why you should care.

However, you don’t have to worry about formats with Biteable. Your video exports in MP4, a format supported by pretty much every platform worth its salt.

6. Marketing your video

Now that you’ve made your video, it’s time to get it in front of the right people.

You can use your video in a lot of different ways.

  • Embed video in emails. Email is still one of the best ways to reach your audience and adding a video to it can increase engagement and click-through rates.
  • Add video to your landing page. Doing this doesn’t just increase conversion rates by up to 80%. It helps you create a personal connection with the visitor right off the bat.
  • Share your video on social media. Video content on social media gets more engagement, comments, and shares so don’t be afraid to use it! Not sure your followers are interested? HubSpot found that 83% of consumers would share a brand’s video if they find it useful or interesting.
  • Run video ads. Most social media platforms now support video ads (even LinkedIn are on board!) and video ads tend to perform better.

Of course, to use a video in a marketing campaign you do have to house it somewhere. YouTube and Vimeo are both great places to start, however, there’s plenty of other options for video hosting if these two don’t make you wild.

Bringing it all together

Creating a fun to watch video doesn’t have to be hard. With a killer script, attractive images, and an appealing color scheme you can make people pay attention to what you’ve got to say.

According to the latest data from HubSpot, a stunning 81% of people have decided to buy a product or service after watching a brand’s video.

So what are you waiting for? Make your first Biteable video today and let us know how you get on!


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