Trusted by 9+ million people and over 10,000 companies
TL;DR
- An explainer video is a short video that makes one product, service or process easy to understand.
- Start from an explainer template, or use AI Assisted Videos to have AI write the script and storyboard.
- Apply your brand in one click, add an AI Voice Over and AI Captions, and share with one link.
- Try Biteable free for 7 days. No credit card needed.
The basics
What is an explainer video?
An explainer video is a short video that explains one product, service, process or idea, and we recommend 30 to 90 seconds. It uses simple visuals like animation, on-screen text or screen recordings, often with a voice over or captions. A good one sticks to a single message and ends with one next step.
In Biteable, you build it from ready-made animated scenes and templates, so there is nothing to animate by hand. If you’re still deciding whether your business needs one, read what an explainer video is and when you need one.
How to make an explainer video with Biteable
Start a free 7-day trial of Biteable. No credit card needed.
Pick a starting point. Choose an explainer template, or choose AI Assisted Videos and answer a few questions about your topic, requirements and goal, or paste in your own script.
Edit your video. Change the script, scenes, text, images and animations in storyboard mode or the timeline.
Make it yours. Apply your brand colors and logo, then add an AI Voice Over, music and AI Captions.
Share it. Publish and share your video with one link, or download the file on a paid plan.
For more detail, see the full steps for an animated explainer.
Make an AI explainer video from a few answers
AI Assisted Videos turns a few answers into an AI explainer video draft. You answer quick questions about your topic, requirements and goal. AI then writes the script, builds an editable storyboard and generates a first version of your video.
The script is fully editable. You can tweak, rewrite or regenerate sections in storyboard mode, then fine-tune the rest in the timeline. If you have already set up your brand, your colors, fonts and logo are applied to the draft.
Two ready-made starting points for explainers:
- Explain a topic: type the topic you want to explain and AI builds the video.
- Business or product explainer: give the name of your business or product and a short description, and AI does the rest.
Explainer video templates to start from
Each explainer video template comes with the scenes, animation and timing already built. Change the words, swap scenes and apply your brand. If you need an explainer video for a product launch, start with Product Explainer.
- Explainer Video: show how your service solves a problem for your customers.
- Product Explainer: explain your product, then share it on social media and in your newsletter.
- App Explainer: highlight an app’s key features and benefits. Built for startups and tech teams.
- Explainer Script: explain who you are and what you do in a short product or service video.
- Frank Character Explainer: let Frank, an animated mascot, walk viewers through your process, product or concept.
- Department Explainer: show what your team does, for internal communications.
These templates are 16:9 and export at up to 4K resolution. 4K exports are included on the Premium and Business plans.
Browse explainer video templates
Explainer video guides
How to make an animated explainer video
Pick a style, write the script and build it from animated scenes.
Explainer video script sample
A four-part script template with 30, 60 and 90-second samples to copy.
Explainer video examples
Real examples by type, what each one does well and the template to start from.
Cost of an explainer video
What agencies and freelancers charge, what drives the price and when to do it yourself.
What is an explainer video, and when do you need one?
How explainers differ from promo and demo videos.
How to make an explainer video using AI
Get a first draft from AI, then edit it.
What can you make with an explainer video?
Any time people keep asking “how does this work?”, a short video explainer can answer it. Common uses:
- Product explainers for your homepage or a landing page
- App and software walkthroughs using Record, with Screen Record or Picture in Picture to show your screen and your face
- Service explainers that show local customers what you do and how to book
- Customer onboarding and how-to videos for new users
- Employee onboarding and training
- HR benefits and policy explainers. See an HR benefits explainer video example.
- Internal strategy and department updates
Why small businesses and marketers choose Biteable
No animator, editor or agency needed.
Templates and animated scenes handle the design work.
On brand every time.
Give Biteable your website URL and it fetches your brand, then applies your colors and logo to every video. See branding tools.
Voice and captions built in.
Add an AI Voice Over from your typed script. AI Captions are editable and download as SRT and VTT files (Premium and Business plans).
One link you can update.
Share your video once, update it as often as you need, and add a clickable call to action. Views show up in your analytics. See publishing tools.
Trusted by over 9 million users at 10,000+ companies,
including Nike, Amazon and Siemens.
Explainer video FAQ
How long should an explainer video be?
Aim for 30 to 90 seconds. That gives you time to name one problem, show your fix and ask for one next step. Plan on about 150 words of script for every 60 seconds. If your script runs long, cut it back to one idea or split it into two videos.
How do I make an animated explainer video?
Pick an animated template, or use AI Assisted Videos to draft the script and storyboard. Swap in your own text and scenes from Biteable's animation library, then add a voice over and music. Apply your brand colors and logo and share the video with one link. Follow the full step-by-step guide.
How much does an explainer video cost?
It depends on who makes it. An agency, a freelancer and a do-it-yourself tool each price the work differently. Length, animation style, script writing, voice over and revisions all change the quote. Our guide to the cost of an explainer video compares all three routes with sourced price ranges.
Do I need design or video editing skills?
No. Biteable's explainer templates come with the animation, layout and timing already built. You edit the text, swap scenes and apply your brand. AI Assisted Videos can also write the first draft of your script and storyboard, so you start with something to edit.
Can I add a voice over, avatars or captions?
Yes. Type your script and pick a voice with AI Voice Over, or upload your own recording with Voice Over. AI Avatars can present your message, from people to cartoons, or you can upload an image. AI Captions create editable captions in one click on Premium and Business plans.
Is Biteable free to try?
Yes. Biteable has a free 7-day trial, and you don't need a credit card to start. The trial includes features, content and collaboration tools from the Pro and Premium plans. You can publish and share videos from within Biteable during the trial. Downloading a video file needs a paid plan. See pricing.
Where can I use my explainer video?
Share it with its link by email, Slack, Teams or social media. On a paid plan, you can also download the file to embed on your website or add to a presentation or company intranet. If you update the video later, the same link shows the new version, so you don't need to send it again.
Make your explainer video today
Pick a template or let AI write the first draft, then add your brand and share one link.
Make an explainer video