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This page covers Facebook. For YouTube, LinkedIn and more, see our guide to making video ads for every platform.
TL;DR
- Start from an ad template or the AI Ad Generator (awareness, explainer or promo ad).
- Add your logo and colors automatically, plus AI Captions for sound-off viewing.
- Download the video, then upload it in Meta Ads Manager.
- Check Meta’s current video specs before you export.
What are Facebook video ads?
Facebook video ads are paid videos that run in Meta placements such as Facebook Feed, Facebook Stories, Facebook Reels and Facebook in-stream video. You set them up in Meta Ads Manager, where you choose an objective, your placements and the video you want to run.
How to create video ads for Facebook
Start a free 7-day trial or log in to Biteable.
Pick an ad template, or open the AI Ad Generator and choose an awareness, explainer or promo ad.
Edit the text, scenes, footage and music, or enter your business info and generate several ads.
Apply your brand colors and logo, which Biteable fetches from your website.
Add large on-screen text so the ad makes sense with the sound off. On the Premium and Business plans you can also add AI Captions. You can include them in the downloaded MP4 or export them as SRT and VTT files.
Download the video. Downloading videos needs a paid plan.
In Meta Ads Manager, choose your objective, upload the video and publish the ad.
Facebook video ads size and specs
The right Facebook video ads size depends on where the ad runs. The Meta video ads specs in this table come from the Meta Ads Guide and are current as of October 2026.
| Placement | Aspect ratio | Length | Notes |
|---|---|---|---|
| Facebook Feed | 4:5 recommended | 1 second to 241 minutes | Recommended resolution 1440 x 1800 pixels |
| Facebook Stories | 9:16 | 1 second to 3 minutes | Ads of 15 seconds or less play in full. Longer ads are split into separate cards. Keep about 14% of the top and 20% of the bottom free of text and logos. |
| Facebook Reels | 9:16 recommended | No maximum | Keep about 14% of the top, 35% of the bottom and 6% of each side free of text and logos. |
| Facebook in-stream video | 16:9 or 1:1 | Desktop: 5 to 15 seconds. Mobile: 5 seconds to 10 minutes. | Ads of 15 seconds or less play in full. Longer ads stop after 15 seconds and viewers can click the card below the video to keep watching. |
All four placements accept MP4, MOV or GIF files up to 4GB. Meta lists captions as “optional, but recommended” for each one.
Meta updates these specs. Check the Meta Ads Guide before you upload.
Pro tips
Tips for Facebook video ads that get watched
- Hook viewers in the opening seconds. Lead with the problem, the product or the offer.
- Show what you sell early. Don’t save the product for the end.
- Design for sound off. Add captions and large on-screen text. Reels play with sound on by default, so add music or a voice over there too.
- Keep to one message per ad. Pick the single thing you most want people to remember.
- Aim for 15 seconds or less. Meta generally recommends a 15-second maximum for in-stream ads, and Stories and in-stream play ads of that length in full.
- End with one clear call to action. Tell viewers what to do next.
- Make two or three versions and test them. The AI Ad Generator gives you several ads from one set of business details.
For more on making video ads, see our video ads guide. To plan a full campaign, read how to make effective Facebook ads, and when results start to drop, read how to scale Facebook ads.
Facebook video ad ideas for small businesses
- A new product or offer
- A seasonal sale
- An upcoming event
- A restaurant special, using the Restaurant Ad template
- A local service, using the Video Ad Template for Tradespeople
- A hiring ad for an open role
See real Facebook ads or browse video ad examples across platforms.
Why make Facebook video ads with Biteable
Start from an ad template or let the AI Ad Generator build multiple ads in under a minute, and edit every one. Biteable applies your brand automatically, and AI Captions make your ad readable with the sound off. AI Ad Generator ads can run as paid ads on Meta with no usage restrictions. For a template-first workflow, try the video ad maker.
Make a Facebook adBiteable is trusted by over 9 million users at 10,000+ companies, including Nike, Amazon and Siemens.
Video ads for Facebook FAQ
How do I make video ads for Facebook?
Pick an ad template in Biteable or generate ads with the AI Ad Generator. Edit the text, footage and music, apply your brand, and add captions. Download the video, check it against Meta's specs for your placement, then upload it in Meta Ads Manager, choose your objective and publish the ad.
What size should a Facebook video ad be?
As of October 2026, Meta recommends 4:5 for Facebook Feed and 9:16 for Facebook Stories and Reels. In-stream video ads use 16:9 or 1:1. Meta updates these specs, so check the Meta Ads Guide and our size table before you upload.
What video format can I use for Facebook ads?
Meta accepts MP4, MOV or GIF files for Facebook video ads, up to 4GB, as of October 2026. Meta's Ads Guide also recommends H.264 compression and stereo AAC audio at 128kbps or more. Check the Meta Ads Guide for each placement's current requirements.
How long should a Facebook video ad be?
Aim for 15 seconds or less. Meta generally recommends a 15-second maximum for in-stream ads, and Stories play ads up to 15 seconds in full. As of October 2026, Meta allows up to 241 minutes in Feed, 3 minutes in Stories and 10 minutes for in-stream on mobile.
Can I use the same video on Instagram?
Yes. Meta Ads Manager runs ads on Instagram Feed, Stories and Reels as well as Facebook, so one video can cover both. Check each Instagram placement's specs in the Meta Ads Guide first. See Instagram video ads for more.
Where can I make video ads for other platforms?
Biteable makes video ads for YouTube, LinkedIn, Instagram and more from the same templates and AI Ad Generator. Start with our video ads guide, then see YouTube video ads and LinkedIn video ads for platform tips.
Make your next Facebook video ad
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