Video ads examples to learn from and copy

The best video ads examples share a few habits. They hook viewers in the first seconds, stick to one clear message, work with the sound off, and end with a single call to action. Below are real video ads that do this well, plus Biteable ad templates you can edit and run today.

When you’re ready to make your own, start with our video ads maker.

Use an ad template

TL;DR

6 real video ads across YouTube, B2B and vertical short-form, and why each works

6 Biteable ad templates you can edit today

The 4 patterns good video ads share

Facebook examples have their own post

What good video ads have in common

Most good video ads follow four patterns:

A hook in the opening seconds
One message per ad
Built for sound off, with captions or on-screen text
One clear call to action at the end

For the full practices, read how to make a good video ad on a small budget. For short formats, see the art of short ads.

Examples of video ads from real brands

These examples of video ads come from consumer brands, a B2B software company and a fitness brand. Each links to the brand’s own video (checked October 7, 2026).

Squatty Potty: an awkward product sold with a fairy tale

Platform and format: YouTube, about 3 minutes.
What happens: A prince and an animatronic unicorn that poops rainbow ice cream sell the Squatty Potty toilet stool (The Washington Post, Webby Awards).
Why it works: The fantasy story turns an awkward topic into a hook.
Test this: Run a playful version of your ad against a straight version with the same message.

Purple: a comparison test you can see

Platform and format: YouTube, about 4 minutes.
What happens: A woman dressed as Goldilocks drops a heavy glass sheet onto raw eggs on three other mattresses, then on a Purple mattress (Marketing Dive).
Why it works: It makes one claim and proves it on screen with the egg test.
Test this: Film a simple test of your main claim and use it as your opening shot.

Dollar Shave Club: the founder sells it himself

Platform and format: YouTube launch video, March 2012.
What happens: Co-founder Michael Dubin wrote the ad and stars in it, delivering his speech in the company’s warehouse (Fortune, Wikipedia).
Why it works: One speaker and one product keep the message simple.
Test this: Record a founder-to-camera version and run it against your current ad.

Blendtec: a product demo built on one question

Platform and format: YouTube series, “Will It Blend?”
What happens: Founder Tom Dickson blends unusual items, here an iPhone, to show the power of Blendtec blenders (Wikipedia).
Why it works: The title asks a question, and the demo answers it.
Test this: Turn your strongest claim into a yes-or-no question and put it on screen first.

Slack: a B2B customer story

Platform and format: YouTube.
What happens: The Sandwich Video team tells how they moved from email, Dropbox and GChat to Slack. Slack commissioned it as a main promotional piece (A Slack Story).
Why it works: A real team shows the problem first, so the product arrives as the fix.
Test this: Have a customer tell a before-and-after story, then test it against a product demo.

Les Mills: a vertical video ad

Platform and format: YouTube, vertical 9:16, 15 seconds.
What happens: Les Mills reused short vertical social videos to promote its Les Mills+ workout app, running vertical and horizontal versions side by side (Think with Google).
Why it works: It fills a phone screen and reuses content the brand already had.
Test this: Run a vertical and a horizontal version of the same ad and compare results.

Video ad templates you can edit today

These Biteable ad templates each give you a ready pattern to edit with your own text, colors and media.

Business Ad

A general ad to highlight who you are and what you offer. See the Business Ad template

Restaurant Ad

For promoting dishes and special offers. It comes in 16:9, 1:1, 9:16 and 4:5 shapes, so one ad covers feeds and stories. See the Restaurant Ad template

Tradesman Ad

For tradespeople who want to show their skills and services. See the Tradesman Ad template

Funky Sloth Ad

A short promo for service businesses to share on social media. See the Funky Sloth Ad template

Event Ad

For promoting your next event with the key details. See the Event Ad template

Recruiting Ad

For hiring, made to share on LinkedIn. See the Recruiting Ad template

To have ads made for you, open the AI Ad Generator, choose an awareness, explainer or promo ad, and enter your business info. You get multiple editable ads in under a minute.

See more ad templates in the video ad maker.

How to turn these video ads examples into your own ad

Pick the example closest to your goal and audience.
Write down its hook, its one message and its call to action.
Open a matching Biteable template or the AI Ad Generator.
Swap in your product, offer and brand.
Make 2 versions with different hooks and test them.

For the full planning process, read how to make a video ad.

Video ads examples FAQ

What makes a good video ad?

A good video ad hooks viewers in the first few seconds, sticks to one message, and makes sense with the sound off. It ends with one clear call to action, such as “Book now” or “Shop the sale.”

How long should a video ad be?

Keep most ads to 15 seconds or less, with time for a hook, one message and a call to action. Each platform also sets its own limits and guidance. Our LinkedIn and YouTube guides list each platform’s current limits.

Where can I find video ads from other brands?

Use the free ad libraries. The Meta Ad Library shows active ads across Meta’s apps. Google’s Ads Transparency Center lets you search an advertiser’s ads, including on YouTube. LinkedIn’s Ad Library covers LinkedIn. Brand YouTube channels help too.

Can I copy a video ad I like?

You can borrow the structure of an ad you like, such as a product test, a founder talking to camera, or a customer story. Make your own footage, script, music and branding. Don’t reuse another brand’s video, logo or music in your ad.

How do I make a video ad like these?

Pick a pattern from this page, then start from a Biteable ad template or let the AI Ad Generator build several ads from your business info. Edit the text, colors and footage, add your logo, and download. Our video ads page walks through each step.

Make your own video ad