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Biteable’s video ads maker also makes ads for Facebook, YouTube and other platforms.
TL;DR
- Start from a template or the AI Ad Generator (awareness, explainer or promo ad)
- Apply your brand and captions in Biteable
- Check LinkedIn’s current video ad specs (table below, checked October 2026)
- Upload in LinkedIn Campaign Manager and test several versions
What are LinkedIn video ads?
LinkedIn video ads are sponsored videos that play in the LinkedIn feed on mobile and desktop. You set them up in LinkedIn Campaign Manager. You can target them by job title, industry, skills, company size, seniority, job function and specific companies (LinkedIn).
How to make video ads for LinkedIn
Start a free 7-day trial or log in to Biteable.
Pick a template, or open the AI Ad Generator and choose an awareness, explainer or promo ad.
Edit the script, scenes and on-screen text for a professional audience.
Apply your brand colors with Branding, which fetches them from your website.
Add AI Captions (Premium and Business plans). You can include them in the downloaded MP4 or export them as SRT and VTT files.
Export an MP4 in the shape you need, such as landscape 16:9, square 1:1 or vertical 9:16. Downloading videos needs a paid plan.
In LinkedIn Campaign Manager, create an ad set, click "Create new ad(s)," and upload your video (LinkedIn Help).
LinkedIn accepts captions as an SRT file. Include the captions in your MP4, or upload the SRT version with your ad.
Video specs
LinkedIn video ads specs
These LinkedIn video ads specs come from LinkedIn Help, checked October 7, 2026.
| Spec | Requirement | Source |
|---|---|---|
| Length | 3 seconds to 30 minutes. In-stream video ads can be up to 90 seconds. Keep ads 15 to 30 seconds so they can qualify for all possible placements | LinkedIn Help |
| File size | 75 KB to 500 MB | LinkedIn Help |
| File format | MP4 | LinkedIn Help |
| Codec | H.264 or VP8 | LinkedIn Help |
| Frame rate | Less than 30 frames per second | LinkedIn Help |
| Aspect ratios | 16:9 horizontal, 1:1 square, 4:5 vertical, 9:16 vertical | LinkedIn Help |
| Size, 16:9 | 640 x 360 to 1920 x 1080 pixels | LinkedIn Help |
| Size, 1:1 | 360 x 360 to 1920 x 1920 pixels | LinkedIn Help |
| Size, 4:5 | 360 x 450 to 1080 x 1350 pixels | LinkedIn Help |
| Size, 9:16 | 360 x 640 to 1080 x 1920 pixels | LinkedIn Help |
| Audio | AAC or MPEG4, less than 64 kHz | LinkedIn Help |
| Captions | SRT file, text only | LinkedIn Help |
| Thumbnail | JPG or PNG, 2 MB max, same aspect ratio as the video | LinkedIn Help |
| Headline | 70 characters recommended, 200 max | LinkedIn Help |
| Upload | Desktop only, up to 25 videos in 24 hours | LinkedIn Help |
LinkedIn updates these specs. Check LinkedIn’s ad specs page before you upload.
Biteable exports MP4 files in landscape, square and vertical shapes, which match LinkedIn’s file type and ratios. Check the file size and frame rate of your export against the table before you upload.
Pro tips
Five tips for LinkedIn video ads
- Hook with the buyer’s problem. LinkedIn advises showing what you want people to see in the first 10 seconds (LinkedIn).
- Design for sound off. LinkedIn says its video ads autoplay with the sound muted, so use captions and on-screen text.
- Show your logo early. Keep your brand colors on screen from start to finish.
- Stick to one message and one call to action. Tell viewers exactly what to do next, such as “Book a demo.”
- Make several versions and rotate them. The AI Ad Generator makes multiple editable ads in under a minute, so your audience doesn’t see the same ad over and over.
For more on making video ads for every platform, see our video ads guide.
Know who you’re targeting first
LinkedIn targets ads using professional data, so start with clear customer profiles. Interview current and former clients and note their job titles, functions and seniority. Then review your CRM data to find your top customers and what they buy. Plan several ads per campaign, one for each group you want to reach. For campaign setup, read our guide to advertising on LinkedIn.
LinkedIn video ad examples and ideas
Here are LinkedIn video ads that suit B2B companies:
- Product demo: show one feature solving one problem
- Customer story: a client explains the problem and how you fixed it
- Event or webinar promo: date, topic and a sign-up link
- Hiring ad: start from the Recruiting Ad template, which its page suggests sharing on LinkedIn
- Thought leadership clip: one insight from your team in under a minute
To see what other companies run, search LinkedIn’s Ad Library by company name or keyword. For more ideas across platforms, browse our video ad examples.
Why make LinkedIn video ads with Biteable
Biteable gives you templates and AI Ad Generator ads that you can fully edit. Branding pulls your colors from your website. AI Captions keep your ad clear without sound. With Collaboration, your team can create together without leaving Biteable. Over 9 million people at more than 10,000 companies, including Nike, Amazon and Siemens, use Biteable. Running organic LinkedIn posts too? See our LinkedIn video maker.
LinkedIn video ads FAQ
How do I make a video ad for LinkedIn?
Make the video in Biteable from a template or the AI Ad Generator. Add your brand and AI Captions, then export an MP4 in a LinkedIn-supported shape with the captions included, or export the captions as an SRT file. Downloading videos needs a paid plan. In LinkedIn Campaign Manager, create an ad set, choose "Create new ad(s)," upload the video and any SRT file, and add your headline, destination URL and call to action.
What are the LinkedIn video ad specs?
As of October 2026, LinkedIn video ads must be MP4 files from 75 KB to 500 MB and 3 seconds to 30 minutes long, with in-stream video ads up to 90 seconds. LinkedIn accepts 16:9, 1:1, 4:5 and 9:16 ratios, with frame rates under 30 fps and AAC or MPEG4 audio. See the full specs table for sizes and sources.
How long should a LinkedIn video ad be?
LinkedIn allows video ads from 3 seconds to 30 minutes, and in-stream video ads up to 90 seconds. LinkedIn advises keeping ads 15 to 30 seconds so they can qualify for all possible placements (LinkedIn Help, checked October 2026). Lead with the point and save longer videos for product or brand stories.
Can I use vertical video in LinkedIn ads?
Yes. LinkedIn's current specs list two vertical ratios, 4:5 and 9:16, alongside 16:9 and 1:1. Vertical 9:16 videos can be from 360 x 640 to 1080 x 1920 pixels. Biteable exports vertical 9:16 video, so you can make a vertical version of the same ad.
Can I reuse my Facebook or YouTube video ad on LinkedIn?
Yes, if it meets LinkedIn's specs. Check the length, file size and aspect ratio against the table above. Then adjust the message for a professional audience, such as a business problem or a job role. See our guides to Facebook video ads and YouTube video ads.
Where can I make video ads for other platforms?
Biteable makes video ads for LinkedIn, Facebook, YouTube and other platforms from the same editor. Start from a template or let the AI Ad Generator build several ads from your business info. Our video ads page covers each platform.