The internet is the greatest research tool in history, but the digital marketing space is packed tighter than a hot bar on a Friday night. Naturally, you want to learn from the best, but how do you figure out who to listen to?
The answer is that you don’t have to, because we’ve put together a list of some of the best marketing experts in the field. Every single one of the following people have successful companies and years of experience behind them.
Their work can make a huge difference to your strategy. They’re known for regularly offering great content to help you polish up your plan and soar upwards, smashing your digital marketing goals.
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So, in no particular order, here we go!
My business is dying — I need more traffic!
Looking to improve your SEO strategy and drive more traffic to your content? These marketers have got your back. They’ve helped countless other businesses and entrepreneurs go from zero to thousands of visitors a day.
If you want to drive more traffic to your website, Neil Patel is THE guy to follow. He helps businesses make more money through digital marketing, and his whole site is set up to to help visitors grow their traffic. Neil is the real deal — he’s worked with Google, NBC and General Motors. He also founded Quicksprout, and co-founded CrazyEgg and KissMetrics. He’s a man who knows his stats.
He’s got a ton of great articles, so if you’re looking to build traffic, start with these:
- Here’s how to spy on your competitor’s backlinks to steal their hard work
- 9 content promotion tools to skyrocket your blog traffic
- Fast and easy SEO hacks your startup needs to implement today
Brian Dean, founder of Backlinko, is the link building master. He shares actionable tips and advice that can help you build your SEO strategy and get your content ranking on Google. Brian has years of experience (and results) behind him. Inc. magazine named him “one of the world’s most sought-after SEO experts” and he’s trusted by marketers from Apple, Amazon and IBM.
If you’re ready to start link building without being dodgy and making Google angry, check him out.
These articles will help you get going:
- The definitive guide to SEO in 2018
- SEO copywriting: 17 powerful secrets
- Link building for SEO: the definitive guide
Back in 2004, Rand Fishkin founded Moz, the analytics software that’s giving Google a run for its money. He also co-founded Inbound.org. While he stepped down as CEO of the company in 2014 and is currently transitioning into a more advisory role, he remains a top SEO marketing expert.
If you want to explore specific SEO topics in depth, check out Whiteboard Fridays. This series covers everything from keyword research and link building all the way to copywriting. There are topics for beginners and advanced users alike, and each post comes with a great video (featuring Rand and a whiteboard, naturally) and a blog post.
Here are some of our favorites to get you started:
- How links in headers, footers, content and navigation can impact SEO
- The 3 easiest link building tactics any website can use to acquire their first 50 links
- When and how to use domain authority, page authority and link count metrics
Sean Ellis founded GrowthHackers and not only coined the term growth hacking, he literally wrote the book on it: Hacking Growth. He was the first marketer to join DropBox, and took both LogMeIn and Uproar from no customers all the way through to their IPO filings. Sean’s written for a few different publications, including Entrepreneur.
While Sean doesn’t actively write at the moment (he’s focusing on speaking engagements), the GrowthHackers forums are an excellent resource, with various team members jumping in to answer questions and interact with the community.
Here are some of Sean’s talks on growth to get you started:
- Sean Ellis talks about the 3 stages of growth hacking success
- Marketers — get agile or die
- Building a company wide growth culture
I want to make the most out of Facebook
Looking to level up your Facebook game? You’ve come to the right place. This marketer knows all things Facebook.
Mari Smith is the Queen of Facebook, known for her authority in FB marketing. She is a leading expert who even Facebook recognizes — they headhunted her in 2015 to partner with them as their leading small business and Facebook marketing expert. If you’ve got an FB problem and no one else can help, she’s the A-Team.
If you want help navigating the confusing, ever-changing world of FB ads and constant updates, Mari will help you give your Facebook page its best shot. She has a weekly roundup, the Social Scoop, which updates you on all the latest FB news from the digital world and beyond.
Here are some articles to help you get started:
- Facebook news feed: The impact on organic reach, what marketers need to know
- How to use Facebook messenger for social customer service
- Facebook mobile video: what marketers need to know
I want to add video to my marketing strategy
Video is rising in popularity. Cisco predicts that video will make up 81% of all consumer traffic by 2021. These marketers can help you get strategizing and creating!
Mark Robertson founded Tubular Insights (formerly ReelSEO). He used his experience working as the director of search for a national media company to turn his site into a renowned and respected resource for video SEO. Recently, he started Little Monster Media Co, a business dedicated to helping others build video audiences. These days, Mark mostly focuses on speaking and consulting engagements, but the Tubular Insights team produces great, relevant content on the reg.
These articles, written by the Tubular Insights team and contributors, can get you started:
- When data meets creative: why audience insights are critical for video publishers
- In 2017, every brand needs to have an influencer strategy
- How to leverage online video to get the most of the European market (Technically, this is a report, not a post. But if you’ve been eyeing up the European market it’s got some great insights!)
Amy Schmittauer is a vlogging marketing machine. She founded Savvy Sexy Social to help people go after the life they want, and has fantastic insights on vlogging. She’s a hugely sought-after keynote speaker, and has given presentations at top marketing events, including Social Media Marketing World and Inbound.
If you want to learn how to make the most out of YouTube, Amy can help. She wrote Vlog Like a Boss to help people get started, and creates helpful videos weekly.
Start with these videos:
- How to build your platform: part 1, part 2 and part 3
- Getting sponsors and how often you should vlog
- What to do when your views are down
I need help growing an online business
Looking for marketers who can help you start growing your business from the ground up? You’ve found them.
Pat Flynn is the mind behind Smart Passive Income. He writes and podcasts about creating passive income businesses online. He knows what he’s talking about, and the proof is in the pudding — Pat openly shares his income secrets with his followers and talks about how he grew his business.
Pat is an affiliate marketer extraordinaire, but he tackles all aspects of marketing and has a lot of in-depth, actionable articles on various topics.
Get started with these gems:
- Affiliate marketing: An insider look at my most successful long-term campaign
- Three must haves for building a successful online brand
- 31 tips from 31 course creators on how to build and launch a successful online course
If you want to build a list, launch a course, or run a webinar, Amy Porterfield’s got your back. After working for Tony Robbins, she left and built her own online empire.
Her podcast offers phenomenal value every week — if you haven’t subscribed to it yet, search for Online Marketing Made Easy on your favorite podcast app. Amy’s got a way with words — she explains complex things in a way that makes perfect sense. She covers a huge variety of topics, focusing on a specific one every podcast. Sometimes, she’s even got guests (and they tend to be other phenomenal marketers.)
Starting with the latest episode is always a good idea, but here are some others you can check out:
- How to mega-batch your content
- List building + social media (What’s working now)
- Steal my podcast project plan
Sujan is a jack of all trades. He is a founding partner of Ramp Ventures, makers of Mailshake, Pick, VoilaNorbert, and Right Inbox. He has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit, and many other Fortune 500 caliber companies. He still finds time to write weekly on sales strategy for the Mailshake blog and on content marketing strategy on his own personal blog.
Some of his best content:
- The cold email masterclass
- 7 effective sales email templates
- Best practices for your cold email subject line for sales
I need general digital marketing help
If you’re looking for a bigger overview on the digital marketing world, these two marketers can help give you the introduction.
If you’re looking for up-to-date marketing training, MarketingProfs have you covered. Membership gives you access to exclusive training and events, and they’ve got a phenomenal library of marketing articles on pretty much every topic you can think of. You can also follow Ann’s personal blog, where she offers even more marketing advice.
Here are some of our favorite articles from various publications:
- Slow marketing: How to deliver faster results by slowing down
- Will AI radically change B2B marketing? Marketers think so
- 3 signs your social strategy needs help — and the solutions
Jeff Bullas is a marketing heavyweight with a lot to offer. He transitioned into digital marketing in 2008 and started jeffbullas.com in 2009 with $10. He began creating useful content and over the next 8 years, grew the site up to over 16 million readers.
Jeff and the team know their stuff. Today, the blog has info on everything from content marketing and SEO, to email marketing and conversion optimization, and features the voices of different marketing writers.
Some of our favorite articles to get you started:
- 6 powerful reasons why you should include images in your marketing
- 7 digital marketing trends you can’t afford to ignore
- The one skill that you need to master in content marketing
Keep on learning
The key to marketing, as in most things, is to keep learning. At the same time, you need to be careful not to get drowned by too much information.
Pick a few people you admire and trust, and follow them. The people on this list are a great place to start. Once you’ve found your digital mentors, focus on taking action based on the information you read! All the info in the world won’t do you much good if it’s purely theoretical. Good luck! You’ve got this.
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